Digital Specialist
- Hiring Organisation
- Adroit People Ltd
- Location
- Norwich, Norfolk, East Anglia, United Kingdom
- Employment Type
- Contract
- Contract Rate
- £400 per day
Role Overview We are looking for a Digital Analytics & CDP Specialist with strong expertise in Adobe Experience Platform (AEP) , Customer Data Platforms (CDP) , and digital marketing analytics . The role requires hands-on experience in data collection, identity resolution, segmentation, and activation across multiple marketing … journeys . Troubleshoot low match rates or sync delays with platforms such as Google Ads 360 by validating identity mappings, hashing, and consent alignment. Digital Analytics & Measurement: Work with marketing teams to define customer journeys (awareness > acquisition > conversion > retention). Monitor and optimize campaign KPIs (CTR, Conversion Rate ...