expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalized journey building. The ideal candidate combines analytical rigour with customer empathy, knows how to translate insights into seamless product experiences, and has the technical acumen to work … various marketing functions to align in-product and out-of-product experiences (email, push, etc.). Develop and maintain a journey playbook to ensure consistency across user segments. Insights & Analysis Use quantitative (analytics, funnel tracking, cohortanalysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Partner with data teams to segment users and More ❯
join their team on an initial 12 month assignment. This position is crucial to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalised journey building. Responsibilities: Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics. Own the experimentation roadmap across onboarding, upsell … align in-product and out-of-product experiences (email, push, etc.). Develop and maintain a journey playbook to ensure consistency across user segments. Use quantitative (analytics, funnel tracking, cohortanalysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Partner with data teams to segment users and personalise journeys. Provide actionable insights to product More ❯
dashboards with their analytics team to track progress. Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth. Use quantitative (analytics, funnel tracking, cohortanalysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations. More ❯
