2 of 2 Contract Marketing Analytics Jobs in the South East

Senior Data Scientist - Marketing Analytics Focus Hybrid (London-based) Join a growing data science function driving transformation across several established consumer-focused businesses. This is a key opportunity for a Senior Data Scientist to specialise in Marketing Analytics, helping shape data-driven strategies and build impactful models that power acquisition, retention, personalisation, and campaign effectiveness. You … ll be part of a collaborative, technically skilled team that combines deep analytical thinking with commercial understanding to solve complex marketing challenges using machine learning and statistical modelling. Key Responsibilities Advanced Analytics & Modelling Design and implement machine learning algorithms and statistical models tailored to the marketing domain Apply techniques such as segmentation, uplift modelling, customer lifetime value … prediction, and targeting optimisation Identify and adopt innovative data science methods to improve marketing performance Insights & Reporting Analyse large-scale marketing datasets to extract actionable insights Support campaign measurement, customer journey analysis, and ROI optimisation Stakeholder Collaboration Work closely with marketing, digital, and data teams to understand business needs Present findings and recommendations clearly to both technical More ❯

m working with a well-known brand in the travel sector who are embarking on a major digital transformation journey. They need a contractor to lead a robust Google Analytics 4 implementation and manage end-to-end tracking using Google Tag Manager (GTM) across their customer-facing platforms. This is an exciting opportunity to work with a travel business … that is evolving its online booking journey, personalisation strategies, and marketing analytics. Role & Responsibilities GA4 Implementation for Travel Journeys: Lead the end-to-end setup of Google Analytics 4 across web and app booking flows, ensuring accurate and scalable tracking of customer behaviour, from trip searches to bookings. Tag Management (GTM): Own the tag management process via GTM … deploying marketing and analytics tags to capture critical user interactions across various travel-related customer touchpoints. Documentation & Governance: Build and maintain detailed documentation of the tagging architecture, dataLayer structure, and reporting frameworks. Cross-Team Collaboration: Work closely with marketing, UX, and development teams to ensure tracking requirements are captured, prioritised, and implemented effectively. Post-Go-Live Optimisation More ❯