2 of 2 Contract Google Tag Manager Jobs in the UK

mix of technical skills, analytics and ability to recommend action based on facts. Responsibilities: Set up and manage analytics tools for the portfolio Set up and manage tags within Google Tag Manager Create and maintain dashboards to visualise key metrics which can be communicated with internal and external stakeholders Coordinate with Senior PPC Exec to successfully execute … PPC campaigns, including: Carry out website changes to support the campaign Implement all tagging via Google Tag Manager Analyse and recommend improvement on websites performance for the portfolio Analyse website traffic across practice and corporate websites, identifying areas of success and improvements Use heatmaps and event tracking to analyse user behaviour, reporting these to the wider digital … the digital estate, driving visibility and conversion rates Support broader analysis across the Marketing team (campaigns effectiveness, internal communication effectiveness ...) Person specification: Solid understanding and practical experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio and Word Press . Proficiency in Excel for data analysis and reporting. Skills/Qualifications Analytical and More ❯

Locations: London (hybrid) I'm currently working with a well-known charity, going through initial stages of a digital transformation looking for a Digital Analyst with strong knowledge of Google Analytics and Google Tag Manager. As the Digital Analyst, you will help in offering campaign recommendations and optimisation's, setting KPI's and summarising these using reporting … the perfect role! The Digital Analyst will benefit from a flexible working environment and exposure to important projects. Skills that are required for a Digital Analyst are: * Experience using Google Analytics 4 & Google Tag Manager * Ability to produce actionable insights * Experience creating dashboards (Power BI, Looker Studio) * Comfortable influencing stakeholders Digital Analyst/Web Analyst/… Google Analytics/Google Tag Manager/GA4/Insights Understanding Recruitment is acting as an employment agency for this vacancy. More ❯