Head of Performance Marketing - Hybrid
- Hiring Organisation
- GNB Partnership
- Location
- North West London, London, United Kingdom
- Employment Type
- Permanent, Work From Home
Establish and continuously improve measurement frameworks across attribution, incrementality, MMM, funnel analysis and dashboarding. Improve data agility and reporting efficiency by partnering with BI, Analytics and Technology to reduce manual work, duplication and decision-making delays. Full-Funnel, ATL, Brand & Creative Performance Alignment Develop and embed a full-funnel performance … owners, actions and escalation routes. Stakeholder, Platform & Change Management Build strong working relationships with senior stakeholders across Markets, Brand, ATL, Creative, Retention, BI/Analytics and Technology. Influence and constructively challenge Channel Managers and stakeholders to ensure forecasts and targets are robust and performance remains aligned with commercial objectives. Turn ...