Kettering, Northamptonshire, England, United Kingdom
National Accident Law
and results-driven Head of SEO & CRO to lead our Search Engine Optimisation and Conversion Rate Optimisation. In this role, you will be responsible for driving organic growth, improving website performance, and ensuring that our digital assets convert traffic into measurable business outcomes. This is a leadership position, and the ideal candidate will have a minimum of 2 years … to adapt strategies accordingly. CRO; Lead the development and execution of CRO to optimise user journeys and improve conversion rates across our digital platforms. Utilise CRO tools such as VWO (VisualWebsiteOptimizer), and Hotjar to conduct A/B testing, multivariate testing, and user behaviour analysis. Implement methodologies such as heatmaps, session recordings, funnel analysis, and … usability testing to identify friction points and areas for improvement. Analyse user behaviour and test results to make data-driven recommendations for website and landing page optimizations. Collaborate with design, development, and content teams to implement data-driven changes that enhance user experience and drive conversions. Leadership & Team: Work collaboratively across multi-discipline teams to drive performance, innovation, and More ❯
design, build, and implement A/B and multivariate tests. Analyse customer behaviour across digital touchpoints using tools like Adobe Analytics, Adobe Target, and other CRO platforms (e.g. Optimizely, VWO, AB Tasty). Ensure statistical rigour in testing—achieving 95% confidence levels and clearly articulating the business impact of each test (e.g. uplift in sales, revenue, engagement). Champion a More ❯
design, build, and implement A/B and multivariate tests. Analyse customer behaviour across digital touchpoints using tools like Adobe Analytics, Adobe Target, and other CRO platforms (e.g. Optimizely, VWO, AB Tasty). Ensure statistical rigour in testing—achieving 95% confidence levels and clearly articulating the business impact of each test (e.g. uplift in sales, revenue, engagement). Champion a More ❯
design, build, and implement A/B and multivariate tests. Analyse customer behaviour across digital touchpoints using tools like Adobe Analytics, Adobe Target, and other CRO platforms (e.g. Optimizely, VWO, AB Tasty). Ensure statistical rigour in testing—achieving 95% confidence levels and clearly articulating the business impact of each test (e.g. uplift in sales, revenue, engagement). Champion a More ❯
Brighton, East Sussex, England, United Kingdom Hybrid / WFH Options
Neilson Active Holidays
detail while keeping results at the forefront. With at least three years’ experience running performance-driven CRO programmes, you are confident using A/B testing tools (e.g. Symplify, VWO, Optimizely, AB Tasty), Google Analytics (GA4), heatmap and behavioural analysis platforms such as Contentsquare, and Excel. You can present test briefs and results clearly to stakeholders at all levels, promoting … good interpersonal skills Strong numerical, commercial and analytical skills Able to work to clear targets and deadlines Substantial experience with a recognised A/B testing tool e.g. Symplify, VWO, Optimizely, AB Tasty Strong experience in Google Analytics (esp. GA4), heatmap and behavioural analysis tools such as Contentsquare Experience with software development roadmap tools such as JiraExcellent working knowledge of More ❯
the way. Key responsibilities include: Lead the research, design, and execution of CRO roadmaps across a diverse portfolio of entrepreneurial businesses. Build and implement test hypotheses using tools like VWO, A/B Tasty, or Mida. Analyse user behaviour via GA4, Hotjar, Clarity, SessionCam, or equivalent, and translate insights into prioritised test plans. Identify UX barriers and improvement opportunities across … running A/B and multivariate tests with major testing platforms. Deep understanding of user-centred design principles, conversion theory, and behavioural analytics. Strong grasp of tools like GA4, VWO, Looker Studio, Hotjar, Clarity, and Tag Manager. Ability to build test ideas from research, prioritise them using frameworks like ICE, PXL, and present a clear rationale for each decision. Exceptional More ❯
the way. Key responsibilities include: Lead the research, design, and execution of CRO roadmaps across a diverse portfolio of entrepreneurial businesses. Build and implement test hypotheses using tools like VWO, A/B Tasty, or Mida. Analyse user behaviour via GA4, Hotjar, Clarity, SessionCam, or equivalent, and translate insights into prioritised test plans. Identify UX barriers and improvement opportunities across … running A/B and multivariate tests with major testing platforms. Deep understanding of user-centred design principles, conversion theory, and behavioural analytics. Strong grasp of tools like GA4, VWO, Looker Studio, Hotjar, Clarity, and Tag Manager. Ability to build test ideas from research, prioritise them using frameworks like ICE, PXL, and present a clear rationale for each decision. Exceptional More ❯
