Visual Website Optimizer (VWO)
UK
The table below provides summary statistics and salary benchmarking for jobs requiring Visual Website Optimizer skills. It covers permanent job vacancies from the 6 months leading up to 25 December 2025, with comparisons to the same periods in the previous two years.
| 6 months to 25 Dec 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 644 | 711 | 698 |
| Rank change year-on-year | +67 | -13 | +337 |
| Permanent jobs citing Visual Website Optimizer | 3 | 3 | 7 |
| As % of all permanent jobs in the UK | 0.005% | 0.005% | 0.014% |
| As % of the Development Applications category | 0.082% | 0.052% | 0.11% |
| Number of salaries quoted | 3 | 0 | 7 |
| 10th Percentile | - | - | £34,500 |
| 25th Percentile | £29,750 | - | £35,000 |
| Median annual salary (50th Percentile) | £31,500 | - | £36,500 |
| 75th Percentile | £35,625 | - | £45,250 |
| 90th Percentile | £37,050 | - | £57,500 |
| UK excluding London median annual salary | £31,500 | - | £36,500 |
All Development Application Skills
UK
Visual Website Optimizer falls under the Development Applications category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring development application skills.
| Permanent vacancies with a requirement for development application skills | 3,647 | 5,778 | 6,307 |
| As % of all permanent jobs advertised in the UK | 6.11% | 10.30% | 12.58% |
| Number of salaries quoted | 2,399 | 3,396 | 5,092 |
| 10th Percentile | £28,250 | £37,574 | £41,250 |
| 25th Percentile | £41,250 | £47,500 | £50,000 |
| Median annual salary (50th Percentile) | £60,000 | £60,000 | £65,000 |
| Median % change year-on-year | - | -7.69% | - |
| 75th Percentile | £77,500 | £77,625 | £82,548 |
| 90th Percentile | £92,500 | £95,000 | £100,000 |
| UK excluding London median annual salary | £52,500 | £55,000 | £58,350 |
| % change year-on-year | -4.55% | -5.74% | +6.09% |
Visual Website Optimizer
Job Vacancy Trend
Historical trend showing the proportion of permanent IT job postings citing Visual Website Optimizer relative to all permanent IT jobs advertised.
Visual Website Optimizer
Salary Trend
Salary distribution trend for jobs in the UK citing Visual Website Optimizer.
Visual Website Optimizer
Top 3 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Visual Website Optimizer within the UK over the 6 months to 25 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +86 | 3 | £31,500 | - | 3 |
| UK excluding London | +59 | 3 | £31,500 | - | 2 |
| South East | +36 | 3 | £31,500 | - | 2 |
Visual Website Optimizer
Co-Occurring Skills & Capabilities by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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