CRM Manager
Bournemouth, Dorset, South West, United Kingdom
La Fosse
We're working with a client who are looking for a CRM Manager with expereince in Salesforce Marketing Cloud and/or Pardot. Key Responsibilities Strategic CRM Leadership Develop and deliver a long-term CRM and lead nurturing strategy aligned to company objectives and digital transformation goals. Act as the in-house CRM expert, advising and influencing senior … leaders across Sales, Marketing, Digital, and IT. Use data and insights to improve engagement, conversion rates, and customer lifetime value. Stakeholder & Partner Management Run cross-functional workshops and sessions to define CRM needs, customer journeys, and capabilities. Oversee relationships with Salesforce partners to ensure on-time, high-quality delivery. Represent CRM at senior meetings, presenting results, investment cases … centres and privacy policies. Create standardised processes, naming conventions, and documentation for scalability. Skills & Experience Required Essential: Extensive experience in strategic CRM leadership during large-scale transformations Strong Salesforce Marketing Cloud and Pardot expertise Proven track record managing external partners and agencies Skilled at running senior-level workshops and engaging stakeholders Experience in customer journey mapping, automation, campaign analytics More ❯
Employment Type: Permanent
Salary: £65,000
Posted: