Marketing Science Lead
- Hiring Organisation
- Sky
- Location
- Brentford, Middlesex, United Kingdom
- Employment Type
- Permanent
- Salary
- GBP Annual
power and KPI definition through to evaluation, interpretation and recommendation. Reporting into the Head of Media Effectiveness, you will work closely with Econometrics, Digital Marketing, Media Planning, Media Strategy, Test & Learn and Publicis to connect measurement approaches into one practical framework for investment decision-making. This is a highly technical … market experiments, ensuring outputs are statistically sound, commercially relevant and decision-ready. Support the evolution of Sky's digital measurement approach, working with Digital Marketing teams to ensure platform, attribution and incrementality signals are used appropriately and consistently to optimise campaigns and evaluate outcomes. Create a unified approach to interpreting ...