2 of 2 Customer Segmentation Jobs in Buckinghamshire

Role: We're looking for a commercially minded and data-driven CRM Lead to become Agria's subject matter expert for CRM, customer insight and marketing automation. This is an exciting opportunity to take ownership of our CRM strategy and capability, driving the development, optimisation and performance … customer communications programmes. You'll play a key role in ensuring customer data, segmentation, reporting and marketing automation are used effectively to deliver commercial growth, enhance customer value and improve customer outcomes. Combining strategic thinking with hands-on technical delivery, the CRM Lead will play ...

responsible for developing and delivering the company’s digital pricing strategy, ensuring our ecommerce pricing remains commercially competitive whilst maximising sales, margin and customer value. Working closely with the Head of Pricing & Commercial Optimisation, Category Management, Commercial Pricing, Marketing, Digital and IT teams, the role will use market intelligence … customer insight and competitor analysis to optimise online pricing performance across all digital channels. Key Responsibilities Develop the ecommerce pricing strategy in line with wider commercial objectives: Support profitable growth across all digital sales channels. Monitor, review and optimise pricing architecture for online customers. Recommend pricing strategies ...