Portfolio Marketing Director
- Location
- Cambridge, England, United Kingdom
products at the level 2 and 3 product architecture levels; ensure coherent cross-sell and upsell storylines that ladder up to a unified value proposition and brand strategy for each vertical, coherent with the Corporate Markets and Elsevier brand strategies; Lead annual and quarterly go-to-market planning … Sales leadership on priorities, investment levels, and success metrics; Utilize and improve a portfolio-wide insights programme - voice of the customer, competitive intelligence, value positioning for customer outcomes, validated proof points, win/loss analysis, analyst relations input, and battlecard positioning - feeding both Commercial's priority-setting ...