2 of 2 Customer Segmentation Jobs in the East Midlands

million active members and 15,000+ brand partnerships across retail, entertainment, and travel, this business is scaling its CRM capabilities to deliver greater personalisation, engagement, and performance across its customer base. The Senior CRM Performance Manager will sit within the Lifecycle CRM team, owning tactical CRM performance delivery and working closely with commercial, trading, and partnerships teams to align … wider business goals. Develop and iterate a test-and-learn framework across lifecycle and trading comms to optimise engagement and conversion. Use behavioural, product, and commercial data to improve segmentation and personalisation. Plan, execute and measure CRM campaigns (email, push) across multiple product lines and customer cohorts. Lead and mentor a team of 3 CRM Executives and Analysts. … strong Excel/Google Sheets skills essential. Excellent stakeholder management and ability to influence cross-functional teams. Experience in line management or mentoring CRM team members. Strong understanding of customer segmentation, engagement metrics, and campaign planning. Desirable: Hands-on experience with CRM platforms such as Braze, Salesforce, or Iterable. Familiarity with HTML or Liquid templating for email customisation. More ❯

Group (CSG) , comprising seven complementary brands that serve the global education sector. These include KCS Education, CES, Landscapes for Learning, Maudesport, Gresswell, Timstar and Technology Supplies . With a customer base spanning more than 90 countries, GES is entering a transformational phase focused on international growth, new product development, marketing investment and operational excellence. Why this role matters GES … leadership role will be accountable for developing and delivering a joined-up commercial strategy across the sales and marketing functions, leading cross-brand initiatives to drive revenue, margin and customer growth. You will play a pivotal role in creating and embedding a shared culture of commercial excellence and collaboration across the seven brands that make up GES. What you … of marketing, sales and business development professionals Deliver a cohesive and consistent go-to-market strategy across multiple product and service lines Build and maintain senior relationships with key customer and partner organisations Define and drive key performance metrics, ensuring commercial targets are met Lead pricing strategy, customer segmentation, lead generation, campaign activity and proposition development Identify More ❯