Product Marketing Manager
- Location
- City of Edinburgh, Scotland, United Kingdom
supported by strong value propositions, market analysis and proof-of-concept validation. Translate market and customer insights into product requirements, USPs, business-case inputs and go-to-market recommendations. Product roadmap development: Support the definition and evolution of competitive product roadmaps, providing market, customer, technology and competitive … Field Application Engineering, to communicate product strategy and roadmap, capture customer insights, validate product requirements and understand emerging customer needs. Business case development: Support the development of robust business cases for new products and features, including market opportunity, competitive positioning, customer value and commercial potential. ...