Senior Marketing Insights Manager
- Location
- Nottingham, England, United Kingdom
programme, managing external agencies and budgets. Develop customer segmentation and deepen understanding of the customer journey to improve targeting and personalisation. Advanced analytics, Power BI, Excel and dashboard development. Marketing analytics including CRM, attribution, econometrics, ROI and customer journey analysis. Data integration across customer, commercial, digital and market intelligence. Knowledge … Degree in Marketing, Business, Economics, Statistics or related discipline. 5+ years' experience in marketing analytics, insights or commercial analysis. Strong experience with Power BI, Excel, reporting, CRM analytics, stakeholder management and working with complex datasets. Experience with AI, LLMs, Machine Learning, SQL, Marketing Mix Modelling, econometrics, forecasting, pricing, attribution ...