Performance Marketing Manager
- Hiring Organisation
- Moorepay
- Location
- Manchester, North West, United Kingdom
- Employment Type
- Permanent
AsourPerformanceMarketingManager,youwillhavetheimportantroleofmaximisingmarketingchannelsuccesstosecurehigh-qualitySalesQualifiedLeadsforourBusinessDevelopmentteam.OverallsuccesswillbemeasuredbymeetingtargetsforSQLsaswellasotherkeyperformancemetricsincludingCustomerAcquisitionCostbykeychannels. Responsibilities; PerformanceStrategy,Revenue&ROIOwnership Owntheperformancemarketingstrategyacrossalldemandchannels,withaccountabilityforSQLvolume,quality,CACandROI. Plan,forecastandoptimisespendacrosschannelstomaximiserevenuecontribution,notjustleadvolume. OwnperformancetargetsforcostperSQL,SQL-to-meetingconversion,andpipelinecontribution. ContinuouslyassessincrementalityandchannelROItoensurespendisbeingdeployedwhereitdrivesthemostcommercialvalue. DemandGeneration&FunnelProgression OwnalldemandgenerationcampaignsdesignedtomoveprospectsthroughthefunnelfromfirstclicktoSalesQualifiedLead. Managebottom-of-the-funnelwebsiteperformance,including:Conversionrateoptimisation,Landingpageandcall-to-actionperformance,aswellasTrafficstrategyintohigh-intentjourneys Channel&BudgetManagement OwnandoptimiseallCPCactivity,including:Campaignstructureandoptimisation,budgetownership,aswellaskeywordandlandingpageimprovements OwnallCPLpartnerships,monitoringsupplierperformance,ROIandsourcingandonboardingofnewCPLPartners WorkcloselywiththedigitalagencytoensureallpaidchannelsandthewebsitearecontinuouslyimprovingagainstCAC,SQLandrevenuetargets. Skills&Experience SignificantexperienceinPerformanceMarketingrolewithintheB2B,SaaSsector ...