role requires staying ahead of digital trends, embracing new tools (such as AI-powered design), and creating content optimised for emerging channels like TikTok, Instagram Reels, YouTube Shorts, and Pinterest. The role requires both creative flair and technical precision, balancing commercial priorities with design excellence. Duties and scope … tools (e.g., AI-assisted design, prototyping software). Understanding of UX/UI principles and accessibility standards. Experience designing for social-first content (TikTok, Instagram Reels, Pinterest, YouTube Shorts). Familiarity with email/CRM design, personalisation, and integration with campaign platforms. Animations skills and experience of design for socials ...