Director of Marketing
- Location
- Greater London, England, United Kingdom
buyer journey. Coordinate product launches with sales enablement, campaigns, testimonials, and content. Build GTM strategies that include segmentation, value proposition by use case and industry, and competitive differentiation including sales enablement. Market Research & Competitive Intelligence Conduct deep market and customer research to support expansion and sharpen positioning. … behavior, industry trends, and competitor strategies. Sales Enablement & Alignment Equip the sales team with tools, decks, one-pagers, battle cards, local language content, and case studies. Ensure tight alignment between marketing and sales on messaging and GTM execution. Brand Positioning & Thought Leadership Working with the CEO and other ...