engagement economics.* Create digital continuity across the product lifecycle, connecting PLM, MBSE, ERP, MES, engineering data and the wider enterprise architecture.* Define and lead AI-enabled engineering strategies, including generative AI, engineering copilots, machine learning and intelligent automation, integrating them with digital thread, digital twin, simulation and software-defined product … approaches to deliver measurable value.* Shape responsible AI operating models and delivery roadmaps covering use-case prioritisation, data readiness, architecture, governance, security, human oversight, adoption and value tracking.* Lead stakeholder alignment and change across engineering, manufacturing, supply chain, service, IT and business functions.* Grow strategic accounts through client insight, relationship ...