Senior Ecommerce Manager
- Location
- Manchester, England, United Kingdom
digital proposition. The Role: Own the DTC P&L, including forecasting, budgeting, revenue, margin and profitability targets. Develop and deliver the global Shopify-led DTC and omnichannel strategy, with a strong focus on international growth. Lead the trading and merchandising calendar across regional online stores, including campaigns, promotions and product … product finders, routines and UGC. Drive an SEO‐led content strategy, developing landing pages and evergreen content to grow organic traffic and conversion. Oversee Shopify, Klaviyo and NetSuite integrations, ensuring the wider e‐commerce ecosystem is scalable, efficient and data‐led. Build a true omnichannel view by using retailer ...