5 of 5 Customer Segmentation Jobs in Reading

Assistant to ensure success. br What You’ll Be Doing: br Product Marketing Strategy: Develop a deep understanding of target markets, buyer personas, and customer journeys to position our SaaS products effectively. br Campaign Execution: Plan and oversee multi-channel marketing campaigns, including digital marketing, content creation, social media … email, and events. br Market Research & Insights: Conduct competitive analysis, industry research, and customer feedback reviews to refine product messaging and marketing strategies. br Customer Acquisition & Retention: Implement strategies for SEO/SEM, paid ads, content marketing, and lead nurturing to attract and retain customers. br Sales Enablement … or higher) or CIM qualification preferred. br Leadership Skills: Experience managing and mentoring junior team members. br Marketing Expertise: Strong knowledge of campaign management, customer segmentation, and sales enablement. br Tech-Savvy: Hands-on experience with marketing automation, CRM, SEO/SEM, and analytics tools. br Excellent Communicator More ❯

have a passion for transforming data into actionable insights? Does continuous improvement drive you? We are seeking an Insight Analyst to provide comprehensive business, customer and operational intelligence for our client. You will conduct customer segmentation studies and undertake detailed analytical projects to enhance service delivery and … maintain a customer-centric approach. You will become part of a 15-strong analytics team that delivers performance reporting, customer intelligence, business analysis and research services. This 12-month fixed-term position requires substantial experience in insight generation and data analytics. You must demonstrate proficiency in applying analytical More ❯

in an AI context is a must. AI Engineer Key Responsibilities: Develop and optimise AI-powered recommendation engines, chatbots, and virtual assistants to enhance customer experience and personalise interactions. Create predictive models for demand forecasting, inventory management, and dynamic pricing to optimise operations and reduce costs. Build machine learning … models for content recommendation engines and audience insights. Design AI-driven marketing tools, customer segmentation models, and automated A/B testing to improve targeting and ad performance. Implement generative AI techniques for the creation of imagery relevant to client needs. Collaborate with cross-functional teams to integrate … AI solutions across marketing, operations, customer service, and sales. AI Engineer Required Qualifications and Skills: Proficiency in programming languages such as Python, R, or Java, with experience in AI frameworks (e.g., TensorFlow, PyTorch, Keras). Strong knowledge of data analysis, visualisation tools, and big data technologies (e.g., SQL, Hadoop More ❯

to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and … well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high … standards. Technical Expertise: Proficiency in lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills More ❯

role in managing our website content (via a CMS). You’ll be the go-to for all things Klaviyo - building, deploying and optimising customer communications. At the same time, you’ll support the digital team by managing campaign landing pages and keeping our website content up to date. … problem-solver, then this role was made for you. Key Responsibilities: CRM & Email Marketing (70%) Own day-to-day Klaviyo management: campaign planning, build, segmentation, automation, testing, and reporting. Architect and optimise lifecycle flows (welcome, browse/basket abandonment, post-purchase, loyalty, and more). Build advanced customer segmentation and personalisation strategies to drive revenue and engagement. Analyse campaign and flow performance, translating insights into actions and commercial outcomes. Manage the briefing for email creative, working closely with our Digital Designer. Collaborate cross-functionally with eCommerce, Merchandising and Digital teams to connect CRM with broader digital More ❯