Principal Consultant – CRM & Next-Best-Action Decisioning
- Hiring Organisation
- Jobleads-UK
- Location
- City of Edinburgh, Scotland, United Kingdom
progression - architecting the roadmap from campaign-based engagement to fully autonomous, real-time decisioning ecosystems. Define the vision and guardrails for the use of AI, adaptive models, and contextual data - ensuring responsible, value-driven application of advanced NBA capabilities. Oversee translation of business strategy into decisioning blueprints, prioritised use cases … strategy to deployment. Demonstrated experience defining NBA operating models, governance, and measurement frameworks. Skilled at advising senior stakeholders on how to scale NBA and AI-driven engagement. Leads teams of consultants and client personnel to design and implement NBA frameworks. Expertise in arbitration design, decision strategies, and business prioritisation. Shapes ...