Retail Media - Data Analyst
- Hiring Organisation
- B&Q
- Location
- Eastleigh, Hampshire, United Kingdom
- Salary
- £ 45 K
Loyalty with a clear focus on customer behaviour, audience performance, and commercial outcomes.Build and evaluate customer audiences and segments for Retail Media use cases, supporting activation through group-supported platforms and partner channels.Measure and report on campaign performance, including incrementality, uplift, ROI, and contribution to sales, margin … drive change within the business. You can design, execute, and evaluate marketing campaigns, optimise customer journeys, and increase marketing ROIYou can also use statistical methods such as hypothesis testing, confidence intervals, and p-values to draw valid conclusions and recommendationsYou have familiarity with cloud-based analytics platforms such ...