Head of Ecommerce
- Hiring Organisation
- Body Jewellery Ltd
- Location
- Poole, England, United Kingdom
site, including campaigns, promotions and product launches. Conversion & customer experience - Continuous CRO through a regular programme of A / B testing, landing page and checkout improvements, site speed and mobile commerce performance across both brands, alongside strategies to reduce cart abandonment. … Performance marketing alignment - Working with the SEO agency, paid media and CRM / Bloomreach partners to align acquisition strategy with onsite conversion and revenue targets. Retention & CRM - Lifecycle strategies via Bloomreach to drive repeat purchase and customer lifetime value across the professional (B2B) and consumer (D2C) customer bases. Reporting ...