CRM & Marketing Automation Manager
St. Albans, Hertfordshire, United Kingdom
Lindar
for customer retention and loyalty. As our CRM & Marketing Automation Manager, you'll own the full customer journey - ensuring we have 100% comms coverage across all lifecycle stages, from onboarding to reactivation and everything in between. You'll work closely with our Marketing Operations team, including a dedicated CRM Marketing Operations Manager who will handle campaign setups, tagging, tracking, and … lead the charge in embedding best-in-class CRM thinking across the organisation. What You Will Do Lifecycle Marketing Strategy -Define and execute the full customer lifecycle strategy across onboarding, engagement, retention, churn prevention, win-back, and reactivation. You'll identify key lifecycle moments and build targeted campaigns that maximise player value. 100% Customer Comms Coverage Ensure no customer falls … We're Looking For Proven Lifecycle Marketing Experience -3+ years in a strategic CRM or lifecycle role, ideally in gaming, entertainment, or digital consumer brands. You've run onboarding, churn detection, win-back, and retention campaigns -and can speak to the impact you've made. Fast-Paced Agility -You're energised by fast-moving environments and can adapt strategy More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: