A/B Testing Jobs in the UK

1 to 25 of 294 A/B Testing Jobs in the UK

CRO Manager Conversion Rate Optimisation

Brighton, East Sussex, England, United Kingdom
Hybrid / WFH Options
Neilson Active Holidays
depending on experience In a Nutshell: Make an impact by shaping CRO programmes that drive real results and customer experiences. Use your expertise with A / B testing, GA4, and behavioural insights to influence big decisions. Grow with us in a fast-paced, collaborative environment where your ideas and … accuracy and attention to detail while keeping results at the forefront. With at least three years’ experience running performance-driven CRO programmes, you are confident using A / B testing tools (e.g. Symplify, VWO, Optimizely, AB Tasty), Google Analytics (GA4), heatmap and behavioural analysis platforms such as Contentsquare, and Excel. You can present … CRO Manager will be responsible for developing, executing, and continuously optimising conversion rates and customer experience across all devices. Through a structured roadmap of A / B and multivariate testing, customer research, and behavioural analysis, this role will focus on improving the online booking journey, driving incremental conversion gains, and enhancing More ❯
Employment Type: Full-Time
Salary: £0 per annum
Posted:

Data Analyst

Manchester Area, United Kingdom
Hybrid / WFH Options
Harnham
Pricing. You’ll analyse broker and lead-gen performance, optimise pricing and targets, and turn large datasets into clear, commercial recommendations. Expect variety: building dashboards, running A / B tests, diagnosing funnel issues, and partnering with stakeholders to shape how the business acquires and retains customers. Key Responsibilities Own performance analytics across third-party brokers … and lead-gen partners; monitor volume, approval, CPA / CAC and payback. Support pricing and target-setting; evaluate elasticity and lift, and guide rate / offer changes. Design and analyse A / B and multivariate tests across landing pages, journeys and partner traffic. Build automated reporting (e.g., weekly KPIs, cohort / LTV … Strong SQL for data extraction, joins, window functions and performance tuning. Proficiency in Python or R for analysis and experimentation (Python preferred). Proven experience with A / B testing: design, power, analysis and clear read-outs. Dashboarding in Power BI / Tableau / Looker and advanced Excel for quick analysis. More ❯
Posted:

Sr. Paid Media Strategist

London, United Kingdom
Hybrid / WFH Options
tbk Creative
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Employment Type: Permanent
Salary: GBP Annual
Posted:

Senior Experimentation Manager

London, England, United Kingdom
Frasers Group
execution and learning. Key Responsibilities Build a Best-in-Class Experimentation Culture Define and champion experimentation standards across both client-side and server-side A / B testing. Lead the delivery of a consistent framework for hypothesis-led testing — from conversion rate optimisation to new product validation. Be the … go-to expert on causal inference and offsite experimentation approaches to measure marketing and media impact when A / B testing isn’t possible. Operate a Centre of Excellence Manage a small team of 3 direct reports. Act as a central advisor across Product, Trade, Personalisation, and … and-learn principles into product development lifecycles and roadmap decisions. Govern the experimentation pipeline to ensure alignment with commercial priorities and speed of learning. Insight & Enablement Partner with analytics / implementation to ensure meaningful KPIs, robust implementation, and actionable insight from every test. Drive knowledge sharing of experimentation learnings across brands, platforms, and functions. Bring visibility to where we More ❯
Posted:

Senior Experimentation Manager

slough, south east england, united kingdom
Frasers Group
execution and learning. Key Responsibilities Build a Best-in-Class Experimentation Culture Define and champion experimentation standards across both client-side and server-side A / B testing. Lead the delivery of a consistent framework for hypothesis-led testing — from conversion rate optimisation to new product validation. Be the … go-to expert on causal inference and offsite experimentation approaches to measure marketing and media impact when A / B testing isn’t possible. Operate a Centre of Excellence Manage a small team of 3 direct reports. Act as a central advisor across Product, Trade, Personalisation, and … and-learn principles into product development lifecycles and roadmap decisions. Govern the experimentation pipeline to ensure alignment with commercial priorities and speed of learning. Insight & Enablement Partner with analytics / implementation to ensure meaningful KPIs, robust implementation, and actionable insight from every test. Drive knowledge sharing of experimentation learnings across brands, platforms, and functions. Bring visibility to where we More ❯
Posted:

Senior Experimentation Manager

london, south east england, united kingdom
Frasers Group
execution and learning. Key Responsibilities Build a Best-in-Class Experimentation Culture Define and champion experimentation standards across both client-side and server-side A / B testing. Lead the delivery of a consistent framework for hypothesis-led testing — from conversion rate optimisation to new product validation. Be the … go-to expert on causal inference and offsite experimentation approaches to measure marketing and media impact when A / B testing isn’t possible. Operate a Centre of Excellence Manage a small team of 3 direct reports. Act as a central advisor across Product, Trade, Personalisation, and … and-learn principles into product development lifecycles and roadmap decisions. Govern the experimentation pipeline to ensure alignment with commercial priorities and speed of learning. Insight & Enablement Partner with analytics / implementation to ensure meaningful KPIs, robust implementation, and actionable insight from every test. Drive knowledge sharing of experimentation learnings across brands, platforms, and functions. Bring visibility to where we More ❯
Posted:

iOS Engineer

London, United Kingdom
Hybrid / WFH Options
Depop Limited
Depop you'll work in one of our Product teams to add new functionality as well as improve existing features through a data driven A / B testing workflow. You will be working in Swift, alongside a cross-functional team, leveraging our Mobile Continuous Integration pipeline, with Unit and … more about Depop & our engineering team? Take a look at our blog! We write about technology, people and smart engineering - Support the team to deliver weekly features / upgrades. Take full ownership of the components the team ships to the iOS app. Monitor and resolve issues. Support the A / B testing … Mobile Continuous Integration framework. Experience with Unit (XCTest) and Integration Testing. Experience in consuming a RESTful API. Experience with the VIPER architecture. Experience with A / B testing and solving complex experiments Additional Information PMI and cash plan healthcare access with Bupa Subsidised counselling and coaching with Self Space Cycle to More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

Web Optimisation Specialist

Reading, Berkshire, United Kingdom
Primark Stores Limited
key role in maximising the customer experience and commercial performance of our digital channels. You will support the creation and delivery of our optimisation strategy, running A / B tests and personalised experiences to ensure our website continues to meet customer needs while driving business growth. This is a fantastic opportunity to join … manage them from concept to delivery. Champion a culture of testing to ensure website changes and new developments are results-driven. Implement A / B and personalisation experiences across and other digital channels. Use data insights, heuristic reviews and UX analytics tools to identify customer pain points. Create and coordinate test … workshops, and measurement plans in collaboration with analytics teams. Present findings and actionable recommendations to enhance the customer journey and drive loyalty. Analyse and report on A / B tests, sharing insights and recommended next steps. Review daily digital performance and collaborate across Digital to remediate issues quickly. Build strong relationships with stakeholders across Digital More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

UI Designer

England, United Kingdom
Hybrid / WFH Options
SFG20
While this is not a UX research-heavy role, you will be expected to engage directly with end users to validate your ideas through A / B testing and by observing real-world usage patterns. You should be able to work closely with product managers, product owners, developers and customers to … Figma (or similar) to illustrate design options Collaborate with the product and development teams to identify areas where UI changes can improve usability Lead and support A / B testing efforts to assess and iterate on design decisions Engage with users (via interviews, feedback sessions, and usage analytics) to understand how the product … of UI projects, including multiple visual approaches to solving the same problem Excellent skills in Figma (preferred), Sketch, Adobe CC, or similar tools Demonstrated experience with A / B testing, data-informed design decisions, or interaction analysis Comfortable engaging directly with end users to gather feedback or validate design assumptions Able to balance More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

PPC Specialist

Midlands, United Kingdom
Hybrid / WFH Options
A F Selection
day to day running of all global paid advertising. Youll be responsible for managing budgets, forecasting budget increases, analysing results and testing new strategies A / B testing with be a real passion! It will be your responsibility to manage the overarching Google Adwords MCC account, allocating budgets and … paid ads. Youll analyse the website performance across multiple platforms and will communication the performance, impact and strategy to the regional teams and youll also conduct A / B testing to drive traffic and conversions. Aside from Google Ads, youll also work across Facebook Business Campaign manager and will identify other suitable platforms. … Youllneedtobeastrongcommunicator, with a data driven mindset and the ability to prioitise your workload, and you'll have a real passion for creating A / B tests! Whats on offer? Employees tend to stay with this business it genuinely is a really nice place to work. The role is hybrid More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

PPC Specialist

Worcester, Worcestershire, United Kingdom
Hybrid / WFH Options
A F Selection
day to day running of all global paid advertising. Youll be responsible for managing budgets, forecasting budget increases, analysing results and testing new strategies A / B testing with be a real passion! It will be your responsibility to manage the overarching Google Adwords MCC account, allocating budgets and … paid ads. Youll analyse the website performance across multiple platforms and will communication the performance, impact and strategy to the regional teams and youll also conduct A / B testing to drive traffic and conversions. Aside from Google Ads, youll also work across Facebook Business Campaign manager and will identify other suitable platforms. … Youllneedtobeastrongcommunicator, with a data driven mindset and the ability to prioitise your workload, and you'll have a real passion for creating A / B tests! Whats on offer? Employees tend to stay with this business it genuinely is a really nice place to work. The role is hybrid More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

Data Scientist- Gen AI

London, United Kingdom
Scrumconnect Limited
London, United Kingdom Posted on 12 / 09 / 2025 We're hiring a Data Scientist with strong Generative-AI experience to design, build, and ship AI-powered tools end-to-end. You'll work in a small, multi-disciplinary team and take ownership from discovery to deployment: scoping use-cases, building prototypes, hardening … them for production, and putting the right evaluation and governance around them. What you'll do Build GenAI tools end-to-end (independently): chat / assistants, document Q&A (RAG), summarisation, classification, extraction, and workflow / agent automations. Own evaluation & safety : create offline / online eval sets, measure faithfulness / hallucination, bias, safety, latency … and cost; add guardrails and red-teaming. Productionise : package as services / APIs or lightweight apps (e.g., Streamlit / Gradio / React), containerise, and integrate via CI / CD. Data pipelines : design chunking / embedding strategies, pick vector stores, manage prompt / versioning, and monitor drift & quality. Model strategy : select and mix providers (hosted More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

Senior Product Manager, Acquisition - TodayTix

London, United Kingdom
Hybrid / WFH Options
TodayTix Group
and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture. Life at TodayTix Group We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone … a defined activation window (e.g., 7 days). Acquisition-driven revenue growth : Contribution of acquisition funnel optimizations to topline revenue, broken down by region. A / B test velocity and impact : Track the number of A / B tests shipped each quarter and the percentage that lead to … improvements across onboarding, show discovery and pricing displays. Partner closely with our performance marketing team to align on user intent, landing experience, and personalization opportunities Lead A / B testing efforts around conversion rate optimization, working closely with design, research, and data Collaborate with other TodayTix product managers to ensure smooth handoffs and More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

Digital Product Manager - Memberships

Hayes, London, United Kingdom
British Gas
focus on metrics such as active member growth, churn reduction, and Net Promoter Score (NPS). Champion a test-and-learn approach, using A / B testing, user feedback, and behavioural data to iterate on product features and experiences. Monitor market trends and competitor loyalty programs to stay ahead of … and digital product performance metrics. Experience in conversion optimisation, customer engagement strategies, and delivering high-quality digital experiences. Comfortable with customer research, testing methodologies (A / B, MVT), and using feedback to drive improvements. Knowledge of CRM, digital marketing, and customer segmentation is a plus. Familiarity with tools such as Adobe … and emotionally too. Visit the link below to discover why we're a great place to work and what being part of more means for you. https: / / www.morethanacareer.energy / britishgas If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a More ❯
Employment Type: Permanent
Posted:

Digital Product Manager - Memberships

Windsor, Berkshire, South East, United Kingdom
British Gas
focus on metrics such as active member growth, churn reduction, and Net Promoter Score (NPS). Champion a test-and-learn approach, using A / B testing, user feedback, and behavioural data to iterate on product features and experiences. Monitor market trends and competitor loyalty programs to stay ahead of … and digital product performance metrics. Experience in conversion optimisation, customer engagement strategies, and delivering high-quality digital experiences. Comfortable with customer research, testing methodologies (A / B, MVT), and using feedback to drive improvements. Knowledge of CRM, digital marketing, and customer segmentation is a plus. Familiarity with tools such as Adobe … and emotionally too. Visit the link below to discover why we're a great place to work and what being part of more means for you. https: / / www.morethanacareer.energy / britishgas If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a More ❯
Employment Type: Permanent
Posted:

Digital Content Executive

Bristol, Avon, England, United Kingdom
Unite Students
Unite Students have a fantastic opportunity for a Digital Content Executive to join our highly regarded Marketing team. The role will support the Digital Content Manager in managing and optimising website content through our content management system (CMS). This includes publishing and maintaining product and marketing content that enhances the customer journey, supports SEO visibility … usability, accessibility, SEO and conversion rate performance (CRO). Work with stakeholders across Marketing and external agencies to plan and deliver new content and enhancements. Support A / B and multivariate testing programmes to improve website performance. Apply a keen eye for detail to ensure content is published in a … principles and how to apply them to on-page content. Awareness of CRO and UX best practices to improve website performance. Bonus if you`ve ran A / B tests or used an A / B testing platform before. Ability to edit and structure HTML content within a More ❯
Employment Type: Full-Time
Salary: £0 per annum
Posted:

Senior Software Engineer

London, United Kingdom
SheMed
of the customer-facing onboarding journey. Working with a tech-stack including:React,GraphQL,Typescript,Vercel Setting up and driving regular experimentation, advocating for A / B testing and data-driven decision making Continuous management of Meta Pixels, Google Ads Tags, and Google Tag Manager to ensure consistent and accurate event … journey Able to investigate and resolve tracking discrepancies between ad platforms, analytics tools (e.g. GA4) Work closely with our Growth, Creative, and Product teams to support A / B testing and new feature rollouts with correct analytics implementations. Act as a technical advocate for marketing to ensure full measurability and tracking … fidelity. WHAT WE'RE LOOKING FOR: 5+ years in software engineering roles Strong experience in React, GraphQL, and TypeScript Familiarity with Vercel, Next.js, and modern CI / CD workflows Deep understanding of building customer-facing journeys (onboarding, checkout) Ability to communicate complex technical concepts to non-technical stakeholders. Experience managing tracking / tagging infrastructure for marketing platforms. Proficiency More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

Data Science Manager

United Kingdom
Hybrid / WFH Options
Prolific - UK Job Board?
translate the team's technical capabilities into a core competitive advantage. Product & Business Impact Spearhead the creation of robust measurement frameworks, metrics, and experimentation (A / B testing, causal inference) to guide product development, quantify platform impact, and support emerging AI evaluation needs Go beyond the data to uncover deep, actionable … demonstrated track record of building and scaling high-performing data science teams. A strong background in both product-focused data science (e.g., A / B testing, causal inference, metrics definition) and applied ML / AI (building and deploying models to solve business problems). A clear … your career at Prolific ? Get future opportunities sent straight to your email. Apply for this job indicates a required field First Name Last Name Email Phone Resume / CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Do you currently hold the right More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

Data Science Manager New Remote, UK

United Kingdom
Hybrid / WFH Options
Prolific
translate the team's technical capabilities into a core competitive advantage. Product & Business Impact Spearhead the creation of robust measurement frameworks, metrics, and experimentation (A / B testing, causal inference) to guide product development, quantify platform impact, and support emerging AI evaluation needs Go beyond the data to uncover deep, actionable … demonstrated track record of building and scaling high-performing data science teams. A strong background in both product-focused data science (e.g., A / B testing, causal inference, metrics definition) and applied ML / AI (building and deploying models to solve business problems). A clear … your career at Prolific ? Get future opportunities sent straight to your email. Apply for this job indicates a required field First Name Last Name Email Phone Resume / CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Do you currently hold the right More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

Website Manager/Digital Manager - Office Based

Birmingham, West Midlands, United Kingdom
The Selection Partnership Ltd
Website Manager / Digital Manager (Office Based), Sandwell , £40-50k This successful and stable company is now seeking a professional and organised Website Manager to join and lead their existing In-House Team. Based at the companys Head Office you will be responsible for managing a team of 6-8 people, so prior experience … in supervising / managing a team is essential. Reporting to the Directors, the Web Site Manager will be an important member of the leadership team. Responsibilities: Create and implement agreed marketing strategies across all marketing channels including keyword research and competitor analysis, to ensure business goals are achieved. Research the market to discover new trends and technologies … to improve digital performance. Plan, develop, implement, monitor and optimise all Paid Marketing Campaigns, including Google Ads, Meta, Pinterest, YouTube etc. Track campaign success and report on findings, identifying / suggesting improvements to increase CTR. Ensure SEO best practices are followed. Analyse website performance and customer behaviour to identify opportunities for CRO (conversion rate optimisation). Conduct A More ❯
Employment Type: Permanent
Salary: £50,000
Posted:

Data Science Manager

United Kingdom
Hybrid / WFH Options
PARTECH PARTNERS
Prolific is not just another player in the AI space - we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditised, it's the quality and diversity of human-generated data that truly differentiates products and models. The Role Lead the Data … translate the team's technical capabilities into a core competitive advantage. Product & Business Impact Spearhead the creation of robust measurement frameworks, metrics, and experimentation (A / B testing, causal inference) to guide product development, quantify platform impact, and support emerging AI evaluation needs Go beyond the data to uncover deep, actionable … demonstrated track record of building and scaling high-performing data science teams. A strong background in both product-focused data science (e.g., A / B testing, causal inference, metrics definition) and applied ML / AI (building and deploying models to solve business problems). A clear More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted:

Digital Journey Manager

City Of London, England, United Kingdom
Hybrid / WFH Options
Aquent
Job Title: Digital Journey Manager Client Location: Central London - Hybrid (3 days on-site) Starting: October 25 Salary / Pay Rate: £284.81 per day / 74,000 per annum Hours: Full-time Duration: 12 months Empower small businesses and self-employed individuals worldwide! As a Digital Journey Manager, you'll be a key player … and consistent with brand guidelines. Monitor journey performance through analytics and customer feedback, identifying areas for improvement and opportunities for innovation. Spearhead test-and-learn experiments (A / B testing, multivariate testing) to optimize the customer experience. Regularly report on performance metrics to senior leadership, showcasing achievements and identifying areas for … Demonstrated success in digital product, journey, or experience management. Solid understanding of digital analytics, customer research methodologies, and CX best practices. Experience with journey mapping tools, A / B testing platforms, and personalization technologies. Proven ability to manage multiple projects involving cross-functional teams in an Agile environment. Exceptional communication, stakeholder management, and More ❯
Posted:

Digital Journey Manager

london, south east england, united kingdom
Hybrid / WFH Options
Aquent
Job Title: Digital Journey Manager Client Location: Central London - Hybrid (3 days on-site) Starting: October 25 Salary / Pay Rate: £284.81 per day / 74,000 per annum Hours: Full-time Duration: 12 months Empower small businesses and self-employed individuals worldwide! As a Digital Journey Manager, you'll be a key player … and consistent with brand guidelines. Monitor journey performance through analytics and customer feedback, identifying areas for improvement and opportunities for innovation. Spearhead test-and-learn experiments (A / B testing, multivariate testing) to optimize the customer experience. Regularly report on performance metrics to senior leadership, showcasing achievements and identifying areas for … Demonstrated success in digital product, journey, or experience management. Solid understanding of digital analytics, customer research methodologies, and CX best practices. Experience with journey mapping tools, A / B testing platforms, and personalization technologies. Proven ability to manage multiple projects involving cross-functional teams in an Agile environment. Exceptional communication, stakeholder management, and More ❯
Posted:

Digital Journey Manager

london (city of london), south east england, united kingdom
Hybrid / WFH Options
Aquent
Job Title: Digital Journey Manager Client Location: Central London - Hybrid (3 days on-site) Starting: October 25 Salary / Pay Rate: £284.81 per day / 74,000 per annum Hours: Full-time Duration: 12 months Empower small businesses and self-employed individuals worldwide! As a Digital Journey Manager, you'll be a key player … and consistent with brand guidelines. Monitor journey performance through analytics and customer feedback, identifying areas for improvement and opportunities for innovation. Spearhead test-and-learn experiments (A / B testing, multivariate testing) to optimize the customer experience. Regularly report on performance metrics to senior leadership, showcasing achievements and identifying areas for … Demonstrated success in digital product, journey, or experience management. Solid understanding of digital analytics, customer research methodologies, and CX best practices. Experience with journey mapping tools, A / B testing platforms, and personalization technologies. Proven ability to manage multiple projects involving cross-functional teams in an Agile environment. Exceptional communication, stakeholder management, and More ❯
Posted:

Senior Product Analyst

City of London, London, United Kingdom
Hybrid / WFH Options
Harnham
Senior Product Analyst London | £75,000 - £85,000 + Stock Options & Pension | Hybrid (3 days in-office) A leading fundraising platform is seeking a Senior Product Analyst to join their growing team. This innovative business blends exciting prize draws with charitable giving, offering customers the chance to win luxury prizes while raising money for charity. With … role offers the chance to make an impact by influencing customer retention and product performance, with plenty of room for creativity and innovation. Key Responsibilities Lead A / B testing and experimentation to optimize product features and customer flows Analyze customer data to identify trends, improve app usage, and drive retention Collaborate with … website and app, continuously improving user experience What We're Looking For 4+ years of experience in product analytics , with a strong focus on A / B testing and SQL Strong SQL fluency (window functions a bonus) Commercial acumen - understanding how product decisions impact metrics like lifetime value Creativity More ❯
Posted:
A/B Testing
10th Percentile
£31,230
25th Percentile
£33,750
Median
£42,500
75th Percentile
£65,000
90th Percentile
£75,000