Personalisation Manager
- Hiring Organisation
- VML
- Location
- London, United Kingdom
- Salary
- £ 70 K
execution focus, and effective communication.Technical Skills:Proficiency with Personalisation Technologies: Solid understanding and practical experience with core customer experience technologies, including:Personalisation Platforms: (e.g., Adobe Target, Optimizely, Braze) for content delivery and targeting.Analytics Suites: (e.g., Google Analytics 4, Adobe Analytics, Amplitude) for segmentation and performance measurement.Content Management Systems … CMSs): (e.g., Adobe Experience Manager, Sitecore) for dynamic content.Customer Data Platforms (CDPs): (e.g., Segment, Tealium) for audience segmentation and activation.Familiarity with data infrastructure concepts, including data pipelines and quality, as they relate to personalisation.Execution & Project Support:Strong Execution Focus: Proven ability to meticulously configure, launch, and monitor personalisation initiatives ...