Senior Associate, Digital Analytics - Web Analytics, London
- Hiring Organisation
- Fitch Group
- Location
- Manchester, United Kingdom
- Employment Type
- Full Time
Impact: Insights: Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses. Recommendations: Build proactive, data-backed recommendations that improve marketing performance, conversion, and ROI. Collaboration: Partner with Marketing and cross‐functional teams, capturing their business questions through regular meetings … translate them into clear analytics requirements and measurement plans. Reporting: Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders. Data Quality: Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure ...