Communications Targeting Executive
- Location
- Welwyn Garden City, England, United Kingdom
frequency and suppression criteria, and running test-and-learn experiments such as A/B testing, subject line testing and send-time optimisation. Monitoring data accuracy, investigating journey issues and working with Technology and Data teams to resolve them. Ensuring real-time and near real-time triggers … with Adobe Audience Manager, Adobe Experience Platform/CDP, Adobe Journey Orchestration, Adobe Campaign, or similar platforms. Understanding of APIs, streaming and event-based data, and identity resolution. Ability to write, or work collaboratively on, SQL, scripting, or segmentation logic. Experience of using testing, optimisation, and continuous improvement ...