Remote Principal Data Analyst, Marketing Analytics
- Hiring Organisation
- Airalo
- Location
- Perth, Perth & Kinross, UK
Marketing Mix Modeling, Incrementality Testing (geo-experiments, RCTs), and Multi-Touch Attribution. Hands-on experience building, validating, or calibrating MMM models- whether using Robyn, Google Meridian, PyMC-Marketing, LightweightMMM, Bayesian regression, or working closely with vendors who do. Strong foundation in causal inference and experimental design: you understand difference … PyMC, Stan) and their applications in marketing measurement. Familiarity with mobile analytics platforms and MMPs: Adjust, AppsFlyer, CleverTap, or similar. Experience with ad platforms (Google Ads, Meta Ads, TikTok Ads, Apple Search Ads) and their attribution APIs, conversion modelling, and server-side event integration (cAPI ...