Google Ads (formerly AdWords)
UK
The table below provides summary statistics for permanent job vacancies requiring Google Ads skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Google Ads over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.
| 6 months to 31 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 569 | 817 | 918 |
| Rank change year-on-year | +248 | +101 | +188 |
| Permanent jobs citing Google Ads | 134 | 90 | 50 |
| As % of all permanent jobs advertised in the UK | 0.24% | 0.087% | 0.052% |
| As % of the Cloud Services category | 0.87% | 0.25% | 0.12% |
| Number of salaries quoted | 67 | 80 | 25 |
| 10th Percentile | £25,000 | £27,500 | £34,900 |
| 25th Percentile | £30,000 | £31,500 | £38,750 |
| Median annual salary (50th Percentile) | £35,000 | £37,500 | £50,000 |
| Median % change year-on-year | -6.67% | -25.00% | +33.33% |
| 75th Percentile | £49,140 | £42,500 | £65,000 |
| 90th Percentile | £57,500 | £48,750 | £71,250 |
| UK excluding London median annual salary | £32,500 | £37,500 | £50,000 |
| % change year-on-year | -13.33% | -25.00% | +48.15% |
All Cloud Skills
UK
Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills.
| Permanent vacancies with a requirement for cloud computing skills | 15,400 | 35,996 | 41,248 |
| As % of all permanent jobs advertised in the UK | 27.58% | 34.72% | 43.06% |
| Number of salaries quoted | 10,158 | 26,922 | 27,386 |
| 10th Percentile | £31,250 | £30,000 | £34,605 |
| 25th Percentile | £42,500 | £41,250 | £46,250 |
| Median annual salary (50th Percentile) | £60,000 | £57,500 | £65,000 |
| Median % change year-on-year | +4.35% | -11.54% | +4.00% |
| 75th Percentile | £82,500 | £77,500 | £85,000 |
| 90th Percentile | £103,750 | £96,250 | £102,500 |
| UK excluding London median annual salary | £53,450 | £50,000 | £55,000 |
| % change year-on-year | +6.90% | -9.09% | +4.76% |
Google Ads
Job Vacancy Trend
Job postings citing Google Ads as a proportion of all IT jobs advertised.
Google Ads
Salary Trend
3-month moving average salary quoted in jobs citing Google Ads.
Google Ads
Salary Histogram
Salary distribution for jobs citing Google Ads over the 6 months to 31 May 2025.
Google Ads
Top 14 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Ads within the UK over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +200 | 114 | £34,000 | -9.33% | 241 |
| UK excluding London | +175 | 72 | £32,500 | -13.33% | 108 |
| Work from Home | +133 | 61 | £34,000 | -15.00% | 163 |
| London | +139 | 43 | £52,500 | +40.00% | 147 |
| South East | +89 | 23 | £32,500 | -13.33% | 24 |
| North of England | +3 | 16 | £29,000 | -23.68% | 38 |
| Midlands | +73 | 13 | £43,500 | +64.15% | 26 |
| East of England | +60 | 13 | £32,500 | - | 5 |
| North West | -18 | 12 | £29,000 | -26.58% | 9 |
| East Midlands | - | 8 | £43,500 | - | 5 |
| South West | +113 | 6 | £43,250 | +15.33% | 8 |
| West Midlands | +56 | 5 | £52,500 | +98.11% | 20 |
| Yorkshire | +43 | 4 | £40,000 | +14.29% | 20 |
| Scotland | +119 | 1 | £32,500 | -35.00% | 6 |
Google Ads
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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