Marketing Analyst - B2C
- Hiring Organisation
- Data Careers
- Location
- United Kingdom
- Employment Type
- Permanent, Work From Home
- Salary
- £45,000
business data to provide insights that drive customer acquisition, engagement, retention and revenue growth. The role supports strategic decision-making by measuring marketing performance across digital and offline channels, identifying trends, and recommending data-driven improvements to campaign effectiveness and return on investment. Responsibilities: Marketing Performance Analysis Analyse marketing campaign performance across digital and traditional channels. Monitor key performance indicators (KPIs) including: Lead volume Cost per lead (CPL) Cost per acquisition (CPA) Return on investment (ROI) Conversion rates Customer lifetime value (CLV) Produce regular reports, dashboards and performance reviews. Identify trends, opportunities ...