Senior Paid Search Manager
- Location
- Greater London, England, United Kingdom
markets Manage the search budget end-to-end, tracking CAC, LTV, and retention costs to guide investment decisions Oversee the third-party agency partner, performance targets, SLAs, best practices, and innovation adoption Set keyword strategy, ad copy testing, and audience-targeting approaches Oversee Google App Campaigns and Apple Search … Google account relationship, including alpha/beta opportunities, escalations, and strategic support Own and improve product feeds and backend processes for Google Shopping and Performance Max campaigns Turn channel performance and data into insights for paid media roadmap and forecasting using Tableau and in-platform reporting Monitor Google ...