Senior Director, Digital Marketing
- Hiring Organisation
- Jobleads-UK
- Location
- Greater London, England, United Kingdom
generating asset: information architecture, UX, messaging alignment, and conversion performance across all campaign and product landing pages. Lead CRO programs - A/B testing, personalization (in partnership with 6sense and Clearbit), and conversion path optimization - with GA4 and pipeline as the primary success metrics. Collaborate with Product Marketing on solution … design system consistency; and with Demand Gen on campaign landing page performance. Evaluate and integrate AI tools for dynamic content, intelligent chat, and web personalization to improve engagement and self-service pipeline creation. Building an AI-Powered Digital Org Model and enforce AI proficiency standards across the Digital Marketing team ...