integration of marketing technologies, ensuring seamless data flow across paid marketing channels (SEM, Paid Social, Display, Affiliates etc), web & app analytics, CRM and personalization platforms. Partner with marketing, product, and engineering teams to define and implement scalable solutions that improve audience & value signals, attribution, and campaign performance. Ensure compliance with … data privacy regulations while maximizing the use of first-party data for personalization and performance optimization. Define best practices, governance frameworks, and training programs to enhance marketing tech & AI adoption across teams. Help Farfetch in driving towards a single customer view across all touchpoints and parts of the journey Work ...