development. Build strong relationships across Technology, Sales, Marketing, Data, Digital, Finance and the wider business, communicating effectively with stakeholders at all levels. Strategy, roadmap and program delivery Define and maintain the group CRM strategy across Salesforce, HubSpot and associated technologies, aligned with commercial objectives, customer engagement and scalable operations. … roadmap, prioritising initiatives by business value, strategic alignment, resource availability and delivery capacity. Lead discovery, requirements gathering, business case development, process design and delivery planning for CRM initiatives. Oversee CRM programmes and projects, managing scope, milestones, dependencies, resources, risks and measurable outcomes. Report clearly to senior stakeholders ...