Head of Marketing Analytics
- Hiring Organisation
- Harnham - Data & Analytics Recruitment
- Location
- West Yorkshire, United Kingdom
- Employment Type
- Full-Time
- Salary
- £90,000 - £110,000 per annum
analytics capability supporting these campaigns. You will be responsible for turning a complex and growing customer database into actionable insight: identifying the right customers and prospects to target, understanding their behaviour and value, and using this intelligence to drive acquisition, cross-sell, retention and reactivation … effectiveness reporting and dashboards, providing clear visibility of ROI and performance. Work closely with Marketing, Sales, IT, Operations and Contact Centre teams to turn insight into action. Improve the quality, structure and usability of customer data across the organisation. Help maximise the value of the existing CRM and support ...