3 of 3 Propensity Modelling Jobs in the UK excluding London

level Data Scientist role focused on developing and deploying customer-focused machine learning models. Projects include: Customer segmentation Customer Lifetime Value (CLTV) modelling Demand forecasting Propensity modelling Targeted promotions and campaign optimisation Data Science initiatives linked to a major new loyalty programme The team are still early ...

Data Scientist | London | Up to £65,000 Data Scientist - Predictive Modelling & Analytics Consultancy London (2 days per week onsite) Up to £65,000 + Benefits I'm currently partnering with a leading UK data and analytics consultancy that combines proprietary data assets with advanced analytics and modelling solutions … with clients. The Role You'll work on a variety of projects focused on customer insight, marketing effectiveness and predictive modelling. Typical work includes propensity modelling, customer segmentation, risk analysis and scorecard development. You'll collaborate with industry specialists, analysts and project teams to understand client challenges, build ...

selected paid social channels. Google/Bing Shopping solution ownership, evolution, governance, and performance. Channel mix, budget allocation, and contribution guardrails Propensity model activation: how predictive signals are tested, trusted, and operationalised. Measurement truth: incrementality, halo, MMM, attribution Vendor and tooling strategy: controlled testing of platforms vs internal systems. … Activation Define segmentation across department, margin band, seller ID, and performance tiers. Ensure segments are tested & activated across other channels (Channel activation strategy) Translate propensity and LTV models into activation. 3. Channel Strategy Shopping: segmentation, waste control, and reporting dashboards. Affiliates: partner strategy and contribution control. CRM: lifecycle strategy ...