Marketing Manager
Welwyn Garden City, England, United Kingdom
PayPoint plc
services and omnichannel payment solutions in partnership with clients. Drive all product positioning, value proposition and messaging with the goal of increasing product adoption, differentiation, and customer growth. Identify market trends, customer needs, and competitive dynamics to inform product development and positioning. Bring new/existing products and solutions to market, taking the lead on launch strategy, planning … timelines and budget to ensure maximum impact. Develop a deep understanding of our customers through qualitative and quantitative research and market research in order to inform effective and impactful business decisions. Lead multiple multichannel marketing campaigns end to end, creating regular content refreshes to increase awareness and usage. Monitor performance and reporting results measuring effectiveness, alongside gaining More ❯
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