CRM Transformation Lead - Salesforce
- Hiring Organisation
- Focus on SAP
- Location
- London Area, United Kingdom
capabilities that improve customer outcomes, operational efficiency and organisational performance. Key Responsibilities Lead end-to-end CRM transformation programmes, ensuring alignment with business strategy, governance, budgets, timelines and delivery objectives. Define CRM strategy, product vision, transformation roadmaps and target operating models to enhance customer experience and business performance. Build … management activities, including requirements gathering, backlog prioritisation and translating business needs into scalable solutions. Provide expertise across Salesforce and enterprise CRM, integrating Customer 360, data platforms, AI, automation and Contact Centre (CCaaS) technologies. Drive change management, business readiness and user adoption to maximise transformation success and long-term value. ...