Senior CX and Engagement Strategist
- Location
- Manchester, England, United Kingdom
creative teams to design personalised experiences that nurture relationships through retention and advocacy. Define the strategic requirements for the experience stack (CRM, CDP, AI) working with tech experts to ensure technical architectures are designed to deliver long‐term business intelligence and customer value. Establish measurement and optimisation frameworks that connect … ecosystems (e.g. CMS, CRM, CDP, analytics, automation), and how they enable personalised, consistent customer journeys. Understanding and keeping abreast of emerging technologies such as AI, personalisation, and automation and their implications for customer experience and engagement. Deep understanding of the challenges and opportunities in the nonprofit, membership, cultural, and public ...