Digital Marketing Specialist
City of London, London, United Kingdom
WorkForce Consultancy
Your responsibilities will include driving 'outside-in' taxonomy within a global framework, managing site health, partnering with technology teams on Martech implementation, and mining analytics to enhance user engagement. Your ability to influence multiple stakeholders in a dynamic environment will be key to your success in this role. Shape … localisation, and personalisation. Manage overall 'site health' including SEO, tags, cookie consent, accessibility, etc. Partner with Technology teams on Martech implementation and adoption. Mine analytics and data sources to enhance user engagement, journeys and conversion. What you bring: The ideal candidate for the Digital Marketing Specialist role brings strong … marketing presence. You possess deep knowledge of IA/taxonomy, tagging, SEO/SEM, lead nurture, UX/UI, conversion rate optimisation. Your strong analytics skills allow you to track performance effectively and make data-driven decisions. You are familiar with platforms such as AEM, Adobe Target, GA more »
Employment Type: Contract
Rate: £173 - £200 per day
Posted: