Senior Engineering Manager for CRM & Marketing Technology
- Hiring Organisation
- King Digital Entertainment
- Location
- London, UK
Live Ops sub-domains and Game Platform’s Core Data team.1. GoalsGoal 1: Deliver Scalable, Secure and Compliant Consumer Marketing SystemsWhat: Evolve and maintain high-reliability marketing and engagement systems (e.g. Braze, segmentation and events management) that enable player engagement while respecting privacy and player data.Why: Marketing is foundational … prioritise scalability, collaboration and speed-to-market.Key Activities:Modernize marketing technology and supporting systems to support marketeers’ needs for automated, scalable consumer messaging with high reliability and security.Collaborate with Product and Marketing stakeholders to meet evolving business requirements.Drive standardization and platform-wide adoption of core marketing technology and tools. ...