The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Basingstoke region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 28 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Aug 2016
Same period 2015 Same period 2014
Marketing
Rank 21 30 30
Rank change year-on-year
+9 0
Contract jobs citing Marketing 6 5 3
As % of all contract IT jobs located in Basingstoke 3.37% 2.09% 1.49%
As % of the General category 9.68% 6.58% 4.35%
Number of daily rates quoted 4 2 3
Median daily rate £450 £320 £288
Median daily rate % change year-on-year
+40.62% +11.30%
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1 0 0
Median hourly rate £17.50 - -
UK excluding London median hourly rate £17.50 £33.00 £22.00
% change year-on-year
-46.96% +50.00%
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Basingstoke region.

General Category
Basingstoke
Contract IT job ads with a match in the
General category
62 76 69
As % of all contract IT jobs located in Basingstoke 34.83% 31.80% 34.16%
Number of daily rates quoted 34 55 51
Median daily rate £280 £373 £325
Median daily rate % change year-on-year
-24.83% +14.61%
90% offered a daily rate of more than £160 £176 £115
10% offered a daily rate of more than £450 £525 £450
UK excluding London median daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 3 4 1
Median hourly rate £17.50 £14.93 £12.50
Median hourly rate % change year-on-year
+17.25% +19.40%
UK excluding London median hourly rate £20.00 £25.00 £22.50
% change year-on-year
-20.00% +11.11%

Marketing
Jobs Demand Trend in Basingstoke

The demand trend of contract jobs across the Basingstoke region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Basingstoke

Marketing
Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Basingstoke region.

Marketing Daily Rate Trend in Basingstoke

Marketing
Daily Rate Histogram in Basingstoke

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Basingstoke region over the 3 months to 28 August 2016.

Marketing Daily Rate Histogram in Basingstoke

Marketing
Hourly Rate Trend in Basingstoke

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Basingstoke region.

Marketing Hourly Rate Trend in Basingstoke

Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 28 August 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Basingstoke region with a requirement for Marketing.

1 5 (71.43%) CRM
1 5 (71.43%) Digital Marketing
2 4 (57.14%) Enterprise Architecture
2 4 (57.14%) Management Information System
2 4 (57.14%) TOGAF
2 4 (57.14%) Information Management
3 2 (28.57%) Electronics
4 1 (14.29%) Telecoms
4 1 (14.29%) SEO
4 1 (14.29%) Finance
4 1 (14.29%) Manufacturing
4 1 (14.29%) MBA
4 1 (14.29%) Scrum
4 1 (14.29%) Programme Management
4 1 (14.29%) Agile Software Development
4 1 (14.29%) SAP Oil and Gas
4 1 (14.29%) Google
4 1 (14.29%) Wireless
4 1 (14.29%) JMS
4 1 (14.29%) SOA
4 1 (14.29%) HTTP
4 1 (14.29%) WSDL
4 1 (14.29%) Business Intelligence
4 1 (14.29%) B2C
4 1 (14.29%) Adobe
4 1 (14.29%) Middleware
4 1 (14.29%) Oracle
4 1 (14.29%) SAP
4 1 (14.29%) SOAP
4 1 (14.29%) Web Services

Marketing
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) Adobe Experience Manager
1 1 (14.29%) Oracle Service Bus
Business Applications
1 1 (14.29%) SAP Oil and Gas
Cloud Services
1 1 (14.29%) Google Analytics
Communications & Networking
1 1 (14.29%) HTTP
1 1 (14.29%) Wireless
General
1 2 (28.57%) Electronics
2 1 (14.29%) Finance
2 1 (14.29%) Manufacturing
2 1 (14.29%) Telecoms
Job Titles
1 4 (57.14%) Architect
1 4 (57.14%) Domain Architect
2 3 (42.86%) CRM Architect
3 1 (14.29%) Analyst
3 1 (14.29%) Content Manager
3 1 (14.29%) Designer
3 1 (14.29%) Digital Content Manager
3 1 (14.29%) Solutions Designer
3 1 (14.29%) Technical Analyst
Libraries, Frameworks & Software Standards
1 1 (14.29%) JMS
1 1 (14.29%) Middleware
1 1 (14.29%) Oracle Fusion
1 1 (14.29%) SOAP
1 1 (14.29%) Web Services
1 1 (14.29%) WSDL
1 1 (14.29%) XML
1 1 (14.29%) XSD
1 1 (14.29%) XSL
Miscellaneous
1 4 (57.14%) Management Information System
2 1 (14.29%) Augmented Reality
2 1 (14.29%) Copywriting
2 1 (14.29%) User Experience
Processes & Methodologies
1 5 (71.43%) CRM
1 5 (71.43%) Digital Marketing
2 4 (57.14%) Enterprise Architecture
2 4 (57.14%) Information Management
2 4 (57.14%) TOGAF
3 1 (14.29%) Agile Software Development
3 1 (14.29%) Analytics
3 1 (14.29%) B2C
3 1 (14.29%) Business Intelligence
3 1 (14.29%) Continuous Improvement
3 1 (14.29%) Digital Content Management
3 1 (14.29%) Programme Management
3 1 (14.29%) Scrum
3 1 (14.29%) SDLC
3 1 (14.29%) SEO
3 1 (14.29%) SOA
3 1 (14.29%) UML
3 1 (14.29%) Use Case
Qualifications
1 1 (14.29%) Degree
1 1 (14.29%) MBA
Quality Assurance & Compliance
1 1 (14.29%) QA
Vendors
1 1 (14.29%) Adobe
1 1 (14.29%) Google
1 1 (14.29%) Oracle
1 1 (14.29%) Pega
1 1 (14.29%) SAP