The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Basingstoke region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 17 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 29 37 31
Rank change year-on-year
+8 -6
Contract jobs citing Marketing 8 1 1
As % of all contract IT jobs located in Basingstoke 3.25% 0.39% 0.45%
As % of the General category 11.76% 0.93% 1.49%
Number of daily rates quoted 5 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£310 - -
UK excluding London average daily rate £356 £320 £350
% change year-on-year
+11.32% -8.57%
Number of hourly rates quoted 1 0 0
Average hourly rate £11.25 - -
UK excluding London average hourly rate £20.25 £18.25 £18.28
% change year-on-year
+10.95% -0.16%
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Basingstoke region.

General Category
Basingstoke
Contract IT job ads with a match in the
General category
68 108 67
As % of all contract IT jobs located in Basingstoke 27.64% 41.70% 30.18%
Number of daily rates quoted 36 64 19
Average daily rate £325 £373 £338
Average daily rate % change year-on-year
-12.75% +10.37%
90% offered a daily rate of more than £147 £249 £300
10% offered a daily rate of more than £710 £501 £510
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 3 2 6
Average hourly rate £11.25 £15.00 £30.75
Average hourly rate % change year-on-year
-25.00% -51.21%
UK excluding London average hourly rate £22.68 £23.00 £22.50
% change year-on-year
-1.39% +2.22%

Marketing
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Basingstoke region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Basingstoke

Marketing
Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Basingstoke region.

Marketing Daily Rate Trend in Basingstoke

Marketing
Daily Rate Histogram in Basingstoke

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Basingstoke region over the 3 months to 17 December 2014.

Marketing Daily Rate Histogram in Basingstoke

Marketing
Hourly Rate Trend in Basingstoke

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Basingstoke region.

Marketing Hourly Rate Trend in Basingstoke

Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 17 December 2014, IT contractor jobs across the Basingstoke region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 7 (43.75%) Finance
2 5 (31.25%) SaaS
2 5 (31.25%) Root Cause Analysis
3 4 (25.00%) Pharmaceutical
3 4 (25.00%) MySQL
3 4 (25.00%) HTML
3 4 (25.00%) JavaScript
3 4 (25.00%) PHP
3 4 (25.00%) CSS
3 4 (25.00%) OO
3 4 (25.00%) AngularJS
3 4 (25.00%) Twitter Bootstrap
3 4 (25.00%) OO PHP
3 4 (25.00%) jQuery
4 3 (18.75%) Agile Software Development
4 3 (18.75%) TDD
4 3 (18.75%) Problem Management
4 3 (18.75%) Amazon AWS
4 3 (18.75%) Laravel
4 3 (18.75%) Digital Marketing
4 3 (18.75%) Web Services
4 3 (18.75%) Service Management
5 2 (12.50%) Telecoms
5 2 (12.50%) SEO
5 2 (12.50%) Analytical Skills
6 1 (6.25%) Analytics
6 1 (6.25%) Digital Media
6 1 (6.25%) APMP
6 1 (6.25%) HTML5
6 1 (6.25%) Social Media

Marketing
Top Related IT Skills in Basingstoke by Category

For the 6 months to 17 December 2014, IT contractor jobs across the Basingstoke region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.25%) CMS
Business Applications
1 1 (6.25%) Google Analytics
1 1 (6.25%) SAP Oil and Gas
Cloud Services
1 5 (31.25%) SaaS
2 3 (18.75%) Amazon AWS
Database & Business Intelligence
1 4 (25.00%) MySQL
General
1 7 (43.75%) Finance
2 4 (25.00%) Pharmaceutical
3 2 (12.50%) Telecoms
4 1 (6.25%) Manufacturing
4 1 (6.25%) Electronics
Job Titles
1 5 (31.25%) Developer
2 4 (25.00%) PHP Developer
3 3 (18.75%) Business Analyst
3 3 (18.75%) Analyst
4 1 (6.25%) IT Support
4 1 (6.25%) C# .NET Developer
4 1 (6.25%) Salesforce.com Business Analyst
4 1 (6.25%) .NET Developer
4 1 (6.25%) C# Developer
4 1 (6.25%) SAP Project Manager
4 1 (6.25%) Marketing Manager
4 1 (6.25%) Web Editor
4 1 (6.25%) PRINCE2 Project Manager
4 1 (6.25%) SAP Manager
4 1 (6.25%) Solutions Architect
4 1 (6.25%) Coordinator
4 1 (6.25%) Architect
4 1 (6.25%) Project Manager
4 1 (6.25%) Graduate
Libraries, Frameworks & Software Standards
1 4 (25.00%) HTML
1 4 (25.00%) CSS
1 4 (25.00%) AngularJS
1 4 (25.00%) Twitter Bootstrap
1 4 (25.00%) jQuery
2 3 (18.75%) Laravel
2 3 (18.75%) Web Services
3 1 (6.25%) HTML5
3 1 (6.25%) CSS3
3 1 (6.25%) .NET
Miscellaneous
1 2 (12.50%) Analytical Skills
2 1 (6.25%) Digital Media
2 1 (6.25%) Social Media
2 1 (6.25%) Management Information System
2 1 (6.25%) DTV
Processes & Methodologies
1 5 (31.25%) Root Cause Analysis
2 4 (25.00%) OO
2 4 (25.00%) OO PHP
3 3 (18.75%) Agile Software Development
3 3 (18.75%) TDD
3 3 (18.75%) Problem Management
3 3 (18.75%) Digital Marketing
3 3 (18.75%) Service Management
4 2 (12.50%) SEO
5 1 (6.25%) Analytics
5 1 (6.25%) Search Engine Marketing
5 1 (6.25%) Programme Management
5 1 (6.25%) Supply Chain Management
5 1 (6.25%) Pay per click
5 1 (6.25%) Service Delivery
5 1 (6.25%) MVC
5 1 (6.25%) ITIL
5 1 (6.25%) PRINCE2
5 1 (6.25%) CRM
5 1 (6.25%) E-Commerce
Programming Languages
1 4 (25.00%) JavaScript
1 4 (25.00%) PHP
2 1 (6.25%) C#
Qualifications
1 1 (6.25%) APMP
1 1 (6.25%) Degree
Vendors
1 1 (6.25%) Zend
1 1 (6.25%) Google
1 1 (6.25%) SAP
1 1 (6.25%) Adobe
1 1 (6.25%) Salesforce.com