The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Basingstoke region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 30 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 23 41 51
Rank change year-on-year
+18 +10
Contract jobs citing Marketing 8 4 3
As % of all contract IT jobs located in Basingstoke 3.64% 1.75% 0.80%
As % of the General category 9.09% 5.97% 3.09%
Number of daily rates quoted 3 2 3
Average daily rate
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£288 £258 £304
Average daily rate % change year-on-year
+11.65% -15.29%
90% offered a daily rate of more than £258 £244 £257
10% offered a daily rate of more than £538 £272 £321
UK excluding London average daily rate £375 £328 £350
% change year-on-year
+14.50% -6.42%
Number of hourly rates quoted 4 0 0
Average hourly rate £29.50 - -
UK excluding London average hourly rate £25.00 £17.50 £16.00
% change year-on-year
+42.85% +9.37%
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Basingstoke region.

General Category
Basingstoke
Contract IT job ads with a match in the
General category
88 67 97
As % of all contract IT jobs located in Basingstoke 40.00% 29.26% 25.87%
Number of daily rates quoted 49 43 55
Average daily rate £325 £433 £325
Average daily rate % change year-on-year
-24.85% +33.07%
90% offered a daily rate of more than £110 £200 £243
10% offered a daily rate of more than £450 £550 £478
UK excluding London average daily rate £396 £380 £375
% change year-on-year
+4.21% +1.33%
Number of hourly rates quoted 9 0 2
Average hourly rate £34.00 - £24.50
UK excluding London average hourly rate £27.35 £20.00 £28.25
% change year-on-year
+36.75% -29.20%

Marketing
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Basingstoke region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Basingstoke

Marketing
Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Basingstoke region.

Marketing Daily Rate Trend in Basingstoke

Marketing
Daily Rate Histogram in Basingstoke

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Basingstoke region over the 3 months to 30 September 2014.

Marketing Daily Rate Histogram in Basingstoke

Marketing
Hourly Rate Trend in Basingstoke

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Basingstoke region.

Marketing Hourly Rate Trend in Basingstoke

Marketing
Top 28 Related IT Skills in Basingstoke

For the 6 months to 30 September 2014, IT contractor jobs across the Basingstoke region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 6 (54.55%) Pharmaceutical
2 5 (45.45%) SaaS
2 5 (45.45%) Root Cause Analysis
3 3 (27.27%) Problem Management
3 3 (27.27%) Management Information System
3 3 (27.27%) Service Management
3 3 (27.27%) Salesforce.com
3 3 (27.27%) CRM
4 2 (18.18%) Business Intelligence
4 2 (18.18%) Business Objects
4 2 (18.18%) MS Office
4 2 (18.18%) MS Excel
4 2 (18.18%) Data Analysis
4 2 (18.18%) QlikView
4 2 (18.18%) Analytics
4 2 (18.18%) Analytical Skills
4 2 (18.18%) MS PowerPoint
5 1 (9.09%) Digital Marketing
5 1 (9.09%) Social Media
5 1 (9.09%) Service Delivery
5 1 (9.09%) Finance
5 1 (9.09%) Publishing
5 1 (9.09%) CMS
5 1 (9.09%) ITIL
5 1 (9.09%) C#
5 1 (9.09%) .NET
5 1 (9.09%) B2C
5 1 (9.09%) E-Commerce

Marketing
Top Related IT Skills in Basingstoke by Category

For the 6 months to 30 September 2014, IT contractor jobs across the Basingstoke region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (9.09%) CMS
Applications
1 2 (18.18%) MS Office
1 2 (18.18%) MS Excel
1 2 (18.18%) MS PowerPoint
Cloud Services
1 5 (45.45%) SaaS
Database & Business Intelligence
1 2 (18.18%) QlikView
General
1 6 (54.55%) Pharmaceutical
2 1 (9.09%) Finance
2 1 (9.09%) Publishing
Job Titles
1 5 (45.45%) Analyst
2 3 (27.27%) Business Analyst
3 1 (9.09%) Developer
3 1 (9.09%) Architect
3 1 (9.09%) Solutions Architect
3 1 (9.09%) .NET Developer
3 1 (9.09%) C# Developer
3 1 (9.09%) Marketing Manager
3 1 (9.09%) Web Editor
3 1 (9.09%) Content Editor
3 1 (9.09%) IT Support
3 1 (9.09%) Content Manager
3 1 (9.09%) C# .NET Developer
3 1 (9.09%) Salesforce.com Business Analyst
Libraries, Frameworks & Software Standards
1 1 (9.09%) .NET
Miscellaneous
1 3 (27.27%) Management Information System
2 2 (18.18%) Analytical Skills
3 1 (9.09%) Social Media
Processes & Methodologies
1 5 (45.45%) Root Cause Analysis
2 3 (27.27%) Problem Management
2 3 (27.27%) CRM
2 3 (27.27%) Service Management
3 2 (18.18%) Data Analysis
3 2 (18.18%) Business Intelligence
3 2 (18.18%) Analytics
4 1 (9.09%) Digital Marketing
4 1 (9.09%) B2C
4 1 (9.09%) E-Commerce
4 1 (9.09%) ITIL
4 1 (9.09%) Service Delivery
Programming Languages
1 1 (9.09%) C#
Vendors
1 3 (27.27%) Salesforce.com
2 2 (18.18%) Business Objects
Basingstoke
Templeton and Partners - SAP & UK Account
Rate: £30 - 40 per hour
Posted: 21 days ago
Basingstoke
Computer Futures
Rate: £350 - £450 per day + competitive
Posted: 21 days ago