The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 24 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 57 38 39
Rank change year-on-year
-19 +1
Permanent jobs citing Marketing 20 22 44
As % of all permanent IT jobs located in Basingstoke 3.68% 4.75% 5.83%
As % of the General category 11.63% 18.33% 14.29%
Number of salaries quoted 15 20 39
Median salary £40,000 £42,500 £40,000
Median salary % change year-on-year
-5.88% +6.25%
90% offered a salary of more than £26,500 £22,500 £20,000
10% offered a salary of more than £65,000 £57,750 £65,000
UK excluding London median salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Basingstoke region.

General Category
Basingstoke
Permanent IT job ads with a match in the
General category
172 120 308
As % of all permanent IT jobs located in Basingstoke 31.62% 25.92% 40.79%
Number of salaries quoted 155 87 194
Median salary £45,000 £50,000 £45,000
Median salary % change year-on-year
-10.00% +11.11%
90% offered a salary of more than £28,450 £32,050 £24,000
10% offered a salary of more than £65,000 £63,000 £69,750
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Marketing
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Basingstoke

Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Basingstoke region.

Marketing Salary Trend in Basingstoke

Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Marketing across the Basingstoke region over the 3 months to 24 July 2016.

Marketing Salary Histogram in Basingstoke

Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 24 July 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Marketing.

1 40 (63.49%) Digital Marketing
2 27 (42.86%) SAP
2 27 (42.86%) Finance
3 26 (41.27%) Manufacturing
3 26 (41.27%) Electronics
3 26 (41.27%) Telecoms
3 26 (41.27%) Programme Management
3 26 (41.27%) SAP Oil and Gas
3 26 (41.27%) Business Intelligence
4 25 (39.68%) SaaS
5 19 (30.16%) Agile Software Development
6 17 (26.98%) Scrum
7 16 (25.40%) TDD
7 16 (25.40%) Web Development
7 16 (25.40%) C#
7 16 (25.40%) Continuous Improvement
8 13 (20.63%) Amazon AWS
8 13 (20.63%) Kanban
8 13 (20.63%) Python
9 12 (19.05%) Pair Programming
9 12 (19.05%) Degree
10 11 (17.46%) Technical Architecture
10 11 (17.46%) DevOps
10 11 (17.46%) HTML
10 11 (17.46%) Java
11 10 (15.87%) .NET
11 10 (15.87%) Microsoft
11 10 (15.87%) Software Engineering
12 9 (14.29%) Retail
13 8 (12.70%) Web Design

Marketing
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (9.52%) CMS
2 5 (7.94%) SAS
3 4 (6.35%) Elasticsearch
4 1 (1.59%) Apache Spark
Applications
1 8 (12.70%) MS Excel
2 5 (7.94%) MS Office
3 3 (4.76%) Adobe Illustrator
4 2 (3.17%) Adobe Creative Suite
4 2 (3.17%) Edge Animate
4 2 (3.17%) InDesign
4 2 (3.17%) MS Visio
4 2 (3.17%) Photoshop
5 1 (1.59%) MS PowerPoint
Business Applications
1 26 (41.27%) SAP Oil and Gas
Cloud Services
1 25 (39.68%) SaaS
2 13 (20.63%) Amazon AWS
3 4 (6.35%) Basecamp
3 4 (6.35%) Microsoft Azure
4 1 (1.59%) Office 365
Communications & Networking
1 1 (1.59%) DHCP
1 1 (1.59%) DNS
1 1 (1.59%) IP Telephony
1 1 (1.59%) TCP/IP
1 1 (1.59%) Wireshark
Database & Business Intelligence
1 8 (12.70%) MySQL
2 5 (7.94%) Data Mining
3 3 (4.76%) SQL Server
4 1 (1.59%) Apache Cassandra
4 1 (1.59%) Big Data
4 1 (1.59%) NoSQL
Development Applications
1 7 (11.11%) Jenkins
2 4 (6.35%) Git (software)
2 4 (6.35%) NCrunch
2 4 (6.35%) ReSharper
2 4 (6.35%) Selenium
2 4 (6.35%) SpecFlow
2 4 (6.35%) Subversion
3 2 (3.17%) Burp Suite
4 1 (1.59%) JIRA
4 1 (1.59%) Octopus Deploy
4 1 (1.59%) TeamCity
General
1 27 (42.86%) Finance
2 26 (41.27%) Electronics
2 26 (41.27%) Manufacturing
2 26 (41.27%) Telecoms
3 9 (14.29%) Retail
4 4 (6.35%) Games
5 2 (3.17%) Pharmaceutical
5 2 (3.17%) Publishing
Job Titles
1 12 (19.05%) Architect
2 10 (15.87%) Designer
3 9 (14.29%) Digital Architect
4 8 (12.70%) Web Designer
5 6 (9.52%) Analyst
5 6 (9.52%) Developer
6 5 (7.94%) C# Developer
6 5 (7.94%) Cloud Developer
6 5 (7.94%) Cloud Engineer
6 5 (7.94%) Customer Analyst
6 5 (7.94%) Customer Insight Analyst
6 5 (7.94%) E-Commerce Architect
6 5 (7.94%) Insight Analyst
6 5 (7.94%) Software Engineer
7 4 (6.35%) Automation Engineer
7 4 (6.35%) DevOps Engineer
7 4 (6.35%) Digital Marketing Manager
7 4 (6.35%) Machine Learning Engineer
7 4 (6.35%) Marketing Manager
8 3 (4.76%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 11 (17.46%) HTML
2 10 (15.87%) .NET
3 8 (12.70%) CSS
4 4 (6.35%) AngularJS
4 4 (6.35%) ASP.NET
4 4 (6.35%) ASP.NET MVC
4 4 (6.35%) jQuery
4 4 (6.35%) RabbitMQ
5 3 (4.76%) .NET Framework
5 3 (4.76%) ASP.NET MVC 4
6 2 (3.17%) ASP.NET Web API
6 2 (3.17%) HTML5
6 2 (3.17%) OAuth
6 2 (3.17%) OpenID
6 2 (3.17%) SAML
6 2 (3.17%) Web Services
7 1 (1.59%) COM
7 1 (1.59%) MSMQ
7 1 (1.59%) scikit-learn
Miscellaneous
1 7 (11.11%) PlayStation
1 7 (11.11%) Xbox
2 5 (7.94%) Mathematics
3 3 (4.76%) Analytical Skills
3 3 (4.76%) Blog
4 2 (3.17%) iPad
5 1 (1.59%) Algorithms
5 1 (1.59%) Computer Science
5 1 (1.59%) Management Information System
5 1 (1.59%) Mobile App
5 1 (1.59%) Social Media
Operating Systems
1 7 (11.11%) Linux
2 6 (9.52%) Windows
3 2 (3.17%) Windows 7
4 1 (1.59%) Mac OS X
4 1 (1.59%) Unix
4 1 (1.59%) Windows 10
4 1 (1.59%) Windows 8
Processes & Methodologies
1 40 (63.49%) Digital Marketing
2 26 (41.27%) Business Intelligence
2 26 (41.27%) Programme Management
3 19 (30.16%) Agile Software Development
4 17 (26.98%) Scrum
5 16 (25.40%) Continuous Improvement
5 16 (25.40%) TDD
5 16 (25.40%) Web Development
6 13 (20.63%) Kanban
7 12 (19.05%) Pair Programming
8 11 (17.46%) DevOps
8 11 (17.46%) Technical Architecture
9 10 (15.87%) Software Engineering
10 8 (12.70%) BDD
10 8 (12.70%) Information Security
10 8 (12.70%) Web Design
11 7 (11.11%) MVC
11 7 (11.11%) Open Source
12 6 (9.52%) Enterprise Architecture
12 6 (9.52%) Identity Management
Programming Languages
1 16 (25.40%) C#
2 13 (20.63%) Python
3 11 (17.46%) Java
4 8 (12.70%) C++
5 7 (11.11%) JavaScript
6 6 (9.52%) SQL
7 5 (7.94%) R
8 4 (6.35%) Bash Shell
8 4 (6.35%) PowerShell
8 4 (6.35%) Ruby
9 3 (4.76%) Shell Script
10 2 (3.17%) F#
11 1 (1.59%) Go
11 1 (1.59%) PL/SQL
Qualifications
1 12 (19.05%) Degree
2 5 (7.94%) PhD
3 1 (1.59%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 6 (9.52%) PCI DSS
2 4 (6.35%) HIPAA
2 4 (6.35%) ISO/IEC 27001
3 1 (1.59%) Data Quality
System Software
1 2 (3.17%) Active Directory
Systems Management
1 8 (12.70%) Opscode Chef
2 4 (6.35%) logstash
2 4 (6.35%) Puppet
3 3 (4.76%) StatsD
4 1 (1.59%) Microsoft Intune
4 1 (1.59%) SCCM
Vendors
1 27 (42.86%) SAP
2 10 (15.87%) Microsoft
3 4 (6.35%) New Relic
3 4 (6.35%) Salesforce.com
4 3 (4.76%) Adobe
5 2 (3.17%) Google
6 1 (1.59%) Cognizant
6 1 (1.59%) Informatica
6 1 (1.59%) Oracle
6 1 (1.59%) Pega
6 1 (1.59%) VMware
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