The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Marketing
Hampshire / Basingstoke
Rank 59 49 52
Rank change year-on-year
-10 +3
Permanent jobs citing Marketing 9 17 16
As % of all permanent IT jobs located in Basingstoke 1.76% 3.35% 2.68%
As % of the General category 5.96% 13.71% 11.03%
Number of salaries quoted 8 16 13
Median salary £26,000 £56,250 £35,000
Median salary % change year-on-year
-53.77% +60.71%
90% offered a salary of more than £23,500 £38,750 £22,000
10% offered a salary of more than £57,750 £63,750 £37,500
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Basingstoke region.

General Category
Basingstoke
Permanent IT job ads with a match in the
General category
151 124 145
As % of all permanent IT jobs located in Basingstoke 29.55% 24.46% 24.29%
Number of salaries quoted 129 98 106
Median salary £42,500 £45,000 £41,250
Median salary % change year-on-year
-5.55% +9.09%
90% offered a salary of more than £27,500 £27,500 £27,050
10% offered a salary of more than £60,000 £65,000 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Basingstoke

Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Basingstoke region.

Marketing Salary Trend in Basingstoke

Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Marketing across the Basingstoke region over the 3 months to 21 January 2017.

Marketing Salary Histogram in Basingstoke

Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 21 January 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Marketing.

1 10 (52.63%) Social Media
2 7 (36.84%) MS Office
2 7 (36.84%) MS Excel
3 6 (31.58%) Salesforce.com
3 6 (31.58%) Telemarketing
3 6 (31.58%) MS PowerPoint
4 5 (26.32%) Analytics
4 5 (26.32%) Google
4 5 (26.32%) Degree
4 5 (26.32%) Google Analytics
5 4 (21.05%) SEO
5 4 (21.05%) CRM
6 3 (15.79%) Pay per click
6 3 (15.79%) Digital Analytics
6 3 (15.79%) Games
6 3 (15.79%) Advertising
6 3 (15.79%) Content Management
6 3 (15.79%) Retail
6 3 (15.79%) Email Marketing
6 3 (15.79%) Digital Marketing
7 2 (10.53%) FMCG
7 2 (10.53%) HTML
7 2 (10.53%) Basecamp
7 2 (10.53%) Online Marketing
7 2 (10.53%) Digital Content Management
8 1 (5.26%) Radian6
8 1 (5.26%) Customer Analytics
8 1 (5.26%) Responsys
8 1 (5.26%) User Experience
8 1 (5.26%) Analytical Skills

Marketing
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.26%) CMS
1 1 (5.26%) Marvel
Applications
1 7 (36.84%) MS Excel
1 7 (36.84%) MS Office
2 6 (31.58%) MS PowerPoint
3 1 (5.26%) Photoshop
Business Applications
1 1 (5.26%) FastStats
1 1 (5.26%) Radian6
Cloud Services
1 5 (26.32%) Google Analytics
2 2 (10.53%) Basecamp
3 1 (5.26%) Adobe Analytics
3 1 (5.26%) Responsys
Communications & Networking
1 1 (5.26%) 4G
1 1 (5.26%) Firewall
1 1 (5.26%) LTE
1 1 (5.26%) Network Security
1 1 (5.26%) TETRA
1 1 (5.26%) Wi-Fi
1 1 (5.26%) Wireless
Database & Business Intelligence
1 1 (5.26%) MySQL
Development Applications
1 1 (5.26%) Dreamweaver
General
1 3 (15.79%) Advertising
1 3 (15.79%) Games
1 3 (15.79%) Retail
2 1 (5.26%) Banking
2 1 (5.26%) Finance
2 1 (5.26%) Telecoms
Job Titles
1 6 (31.58%) Telesales Specialist
2 4 (21.05%) Content Manager
3 2 (10.53%) Digital Content Manager
3 2 (10.53%) Digital Marketing Manager
3 2 (10.53%) Marketing Manager
3 2 (10.53%) SEO Manager
4 1 (5.26%) Account Manager
4 1 (5.26%) Coordinator
4 1 (5.26%) Designer
4 1 (5.26%) FMCG Manager
4 1 (5.26%) IT Manager
4 1 (5.26%) IT Project Manager
4 1 (5.26%) ITIL Manager
4 1 (5.26%) ITIL Project Manager
4 1 (5.26%) PRINCE2 Project Manager
4 1 (5.26%) Project Coordinator
4 1 (5.26%) Project Manager
4 1 (5.26%) Sales Manager
4 1 (5.26%) Support Engineer
4 1 (5.26%) Web Designer
Libraries, Frameworks & Software Standards
1 2 (10.53%) HTML
2 1 (5.26%) CSS
Miscellaneous
1 10 (52.63%) Social Media
2 2 (10.53%) FMCG
3 1 (5.26%) Analytical Skills
3 1 (5.26%) Blog
3 1 (5.26%) Copywriting
3 1 (5.26%) iPad
3 1 (5.26%) User Experience
3 1 (5.26%) Visualisation
Operating Systems
1 1 (5.26%) Mac OS
1 1 (5.26%) Mac OS X
1 1 (5.26%) Windows
1 1 (5.26%) Windows Server
Processes & Methodologies
1 6 (31.58%) Telemarketing
2 5 (26.32%) Analytics
3 4 (21.05%) CRM
3 4 (21.05%) SEO
4 3 (15.79%) Content Management
4 3 (15.79%) Digital Analytics
4 3 (15.79%) Digital Marketing
4 3 (15.79%) Email Marketing
4 3 (15.79%) Pay per click
5 2 (10.53%) Digital Content Management
5 2 (10.53%) Online Marketing
6 1 (5.26%) Brand Management
6 1 (5.26%) Content Writing
6 1 (5.26%) Contingency Planning
6 1 (5.26%) Customer Analytics
6 1 (5.26%) Customer Engagement
6 1 (5.26%) Data Visualisation
6 1 (5.26%) Fault Analysis
6 1 (5.26%) Global Marketing
6 1 (5.26%) Marketing Automation
Programming Languages
1 1 (5.26%) JavaScript
1 1 (5.26%) SQL
Qualifications
1 5 (26.32%) Degree
2 1 (5.26%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 1 (5.26%) QA
System Software
1 1 (5.26%) Active Directory
Vendors
1 6 (31.58%) Salesforce.com
2 5 (26.32%) Google
3 1 (5.26%) Adobe
3 1 (5.26%) Apple
3 1 (5.26%) Citrix
3 1 (5.26%) Coremetrics
3 1 (5.26%) Crimson Hexagon
3 1 (5.26%) Facebook
3 1 (5.26%) Oracle
Basingstoke, Hampshire
Uniting Ambition
Salary: £40k - 45k per year + generous benefits
Posted: 3 days ago
Basingstoke, Hampshire
The People Network
Salary: £28000 - £35000 per annum
Posted: 5 days ago
Basingstoke, Hampshire
UK Consumer Panels
Posted: Yesterday
Basingstoke
Computer Futures
Salary: £35000 - £45000 per annum + competitive
Posted: 18 days ago