The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 41 37 64
Rank change year-on-year
-4 +27
Permanent jobs citing Marketing 20 40 28
As % of all permanent IT jobs located in Basingstoke 4.29% 6.37% 2.97%
As % of the General category 11.17% 19.23% 6.54%
Number of salaries quoted 18 39 24
Average salary £45,000 £35,000 £27,500
Average salary % change year-on-year
+28.57% +27.27%
90% offered a salary of more than £26,750 £29,500 £21,800
10% offered a salary of more than £56,625 £56,500 £37,500
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Basingstoke region.

General Category
Basingstoke
Permanent IT job ads with a match in the
General category
179 208 428
As % of all permanent IT jobs located in Basingstoke 38.41% 33.12% 45.34%
Number of salaries quoted 140 161 249
Average salary £45,000 £42,500 £40,000
Average salary % change year-on-year
+5.88% +6.25%
90% offered a salary of more than £30,000 £25,200 £27,500
10% offered a salary of more than £63,500 £65,000 £57,500
UK excluding London average salary £45,000 £42,500 £42,000
% change year-on-year
+5.88% +1.19%

Marketing
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Basingstoke region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Basingstoke

Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Basingstoke region.

Marketing Salary Trend in Basingstoke

Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Marketing across the Basingstoke region over the 3 months to 27 March 2015.

Marketing Salary Histogram in Basingstoke

Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 27 March 2015, IT jobs across the Basingstoke region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 17 (45.95%) Digital Marketing
2 13 (35.14%) Finance
3 9 (24.32%) JavaScript
4 8 (21.62%) HTML
5 7 (18.92%) CSS
5 7 (18.92%) Microsoft
5 7 (18.92%) B2B
5 7 (18.92%) Internet
5 7 (18.92%) Agile Software Development
5 7 (18.92%) TDD
6 6 (16.22%) MS Excel
6 6 (16.22%) MySQL
6 6 (16.22%) HTML5
7 5 (13.51%) Digital Media
7 5 (13.51%) Analytics
7 5 (13.51%) Time Management
7 5 (13.51%) Google Analytics
7 5 (13.51%) Business Intelligence
7 5 (13.51%) Web Development
7 5 (13.51%) MS Office
7 5 (13.51%) B2C
7 5 (13.51%) MS PowerPoint
7 5 (13.51%) Google
7 5 (13.51%) MVC
8 4 (10.81%) Electronics
8 4 (10.81%) Telecoms
8 4 (10.81%) SEO
8 4 (10.81%) Manufacturing
8 4 (10.81%) Advertising
8 4 (10.81%) Web Design

Marketing
Top Related IT Skills in Basingstoke by Category

For the 6 months to 27 March 2015, IT jobs across the Basingstoke region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (2.70%) WordPress
Applications
1 6 (16.22%) MS Excel
2 5 (13.51%) MS PowerPoint
2 5 (13.51%) MS Office
3 1 (2.70%) Photoshop
Business Applications
1 5 (13.51%) Google Analytics
2 4 (10.81%) SAP Oil and Gas
3 1 (2.70%) Radian6
Cloud Services
1 4 (10.81%) SaaS
2 1 (2.70%) Office 365
Communications & Networking
1 7 (18.92%) Internet
Database & Business Intelligence
1 6 (16.22%) MySQL
2 2 (5.41%) Redis
Development Applications
1 4 (10.81%) Selenium
2 3 (8.11%) Git (software)
3 2 (5.41%) SpecFlow
3 2 (5.41%) Jenkins
3 2 (5.41%) NUnit
3 2 (5.41%) Subversion
3 2 (5.41%) ReSharper
General
1 13 (35.14%) Finance
2 4 (10.81%) Electronics
2 4 (10.81%) Telecoms
2 4 (10.81%) Manufacturing
2 4 (10.81%) Advertising
3 3 (8.11%) Games
4 2 (5.41%) Publishing
5 1 (2.70%) Law
5 1 (2.70%) Legal
Job Titles
1 6 (16.22%) Developer
2 4 (10.81%) Development Manager
2 4 (10.81%) Business Development Manager
2 4 (10.81%) Business Manager
3 3 (8.11%) Web Designer
3 3 (8.11%) PHP Developer
3 3 (8.11%) Product Manager
3 3 (8.11%) Senior Manager
3 3 (8.11%) Analyst
3 3 (8.11%) Account Manager
3 3 (8.11%) Marketing Strategist
3 3 (8.11%) Designer
3 3 (8.11%) Digital Planner
4 2 (5.41%) Agile Business Analyst
4 2 (5.41%) Agile C# Developer
4 2 (5.41%) C# .NET Developer
4 2 (5.41%) PHP MySQL Developer
4 2 (5.41%) Financial Business Analyst
4 2 (5.41%) Financial Services Business Analyst
4 2 (5.41%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 8 (21.62%) HTML
2 7 (18.92%) CSS
3 6 (16.22%) HTML5
4 4 (10.81%) jQuery
4 4 (10.81%) AngularJS
5 3 (8.11%) ASP.NET MVC 4
5 3 (8.11%) ASP.NET MVC
5 3 (8.11%) ASP.NET Web API
5 3 (8.11%) .NET
5 3 (8.11%) ASP.NET
6 2 (5.41%) CodeIgniter
6 2 (5.41%) CakePHP
6 2 (5.41%) XML
6 2 (5.41%) Kohana
6 2 (5.41%) ASP.NET MVC 3
6 2 (5.41%) Laravel
6 2 (5.41%) Yii
6 2 (5.41%) Ninject
7 1 (2.70%) CSS3
7 1 (2.70%) XHTML
Miscellaneous
1 5 (13.51%) Digital Media
2 4 (10.81%) DTV
3 3 (8.11%) Blog
3 3 (8.11%) Visualisation
3 3 (8.11%) New Media
3 3 (8.11%) Social Media
4 2 (5.41%) Xbox
4 2 (5.41%) Inversion of Control
5 1 (2.70%) FMCG
Operating Systems
1 2 (5.41%) Linux
2 1 (2.70%) Windows 7
2 1 (2.70%) Windows
Processes & Methodologies
1 17 (45.95%) Digital Marketing
2 7 (18.92%) B2B
2 7 (18.92%) Agile Software Development
2 7 (18.92%) TDD
3 5 (13.51%) Web Development
3 5 (13.51%) B2C
3 5 (13.51%) MVC
3 5 (13.51%) Business Intelligence
3 5 (13.51%) Time Management
3 5 (13.51%) Analytics
4 4 (10.81%) Pay per click
4 4 (10.81%) SEO
4 4 (10.81%) Web Design
4 4 (10.81%) Programme Management
4 4 (10.81%) Business Development
5 3 (8.11%) Direct Marketing
5 3 (8.11%) Pair Programming
5 3 (8.11%) Scrum
5 3 (8.11%) Kanban
5 3 (8.11%) BDD
Programming Languages
1 9 (24.32%) JavaScript
2 4 (10.81%) PHP
2 4 (10.81%) SQL
2 4 (10.81%) PHP5
3 3 (8.11%) C#
4 1 (2.70%) Golang
Qualifications
1 3 (8.11%) Degree
Quality Assurance & Compliance
1 1 (2.70%) SLA
System Software
1 1 (2.70%) Active Directory
Systems Management
1 2 (5.41%) Capistrano
1 2 (5.41%) Opscode Chef
2 1 (2.70%) SCCM
Vendors
1 7 (18.92%) Microsoft
2 5 (13.51%) Google
3 4 (10.81%) SAP
3 4 (10.81%) Adobe
4 1 (2.70%) Quark
4 1 (2.70%) Salesforce.com
4 1 (2.70%) Twitter
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