The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 26 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 May 2016
Same period 2015 Same period 2014
Marketing
Rank 29 26 26
Rank change year-on-year
-3 0
Permanent jobs citing Marketing 38 35 75
As % of all permanent IT jobs located in Basingstoke 7.72% 7.58% 10.49%
As % of the General category 23.03% 22.88% 27.99%
Number of salaries quoted 29 33 70
Median salary £35,000 £47,500 £35,000
Median salary % change year-on-year
-26.31% +35.71%
90% offered a salary of more than £26,500 £23,000 £24,000
10% offered a salary of more than £60,000 £57,250 £57,750
UK excluding London median salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Basingstoke region.

General Category
Basingstoke
Permanent IT job ads with a match in the
General category
165 153 268
As % of all permanent IT jobs located in Basingstoke 33.54% 33.12% 37.48%
Number of salaries quoted 141 134 199
Median salary £40,000 £50,000 £40,000
Median salary % change year-on-year
-20.00% +25.00%
90% offered a salary of more than £27,500 £29,700 £24,000
10% offered a salary of more than £62,500 £57,500 £65,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year
- +4.65%

Marketing
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Basingstoke

Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Basingstoke region.

Marketing Salary Trend in Basingstoke

Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Marketing across the Basingstoke region over the 3 months to 26 May 2016.

Marketing Salary Histogram in Basingstoke

Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 26 May 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Marketing.

1 40 (61.54%) Digital Marketing
2 29 (44.62%) Finance
3 28 (43.08%) Manufacturing
3 28 (43.08%) Programme Management
3 28 (43.08%) SAP Oil and Gas
3 28 (43.08%) SAP
3 28 (43.08%) Business Intelligence
3 28 (43.08%) Electronics
3 28 (43.08%) Telecoms
4 27 (41.54%) SaaS
5 21 (32.31%) Agile Software Development
6 20 (30.77%) Scrum
7 19 (29.23%) TDD
8 18 (27.69%) C#
9 17 (26.15%) Continuous Improvement
10 16 (24.62%) Kanban
11 15 (23.08%) Pair Programming
12 14 (21.54%) Web Development
13 13 (20.00%) Technical Architecture
13 13 (20.00%) Microsoft
14 12 (18.46%) .NET
14 12 (18.46%) Python
14 12 (18.46%) Amazon AWS
15 11 (16.92%) DevOps
15 11 (16.92%) HTML
16 10 (15.38%) Java
17 9 (13.85%) MVC
17 9 (13.85%) Scrum-ban
18 8 (12.31%) Degree
18 8 (12.31%) Blog

Marketing
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (10.77%) CMS
2 5 (7.69%) SAS
3 3 (4.62%) Elasticsearch
Applications
1 8 (12.31%) MS Excel
2 6 (9.23%) MS Office
3 3 (4.62%) Adobe Creative Suite
3 3 (4.62%) Adobe Illustrator
3 3 (4.62%) Photoshop
4 2 (3.08%) Edge Animate
4 2 (3.08%) InDesign
4 2 (3.08%) MS Visio
5 1 (1.54%) MS PowerPoint
Business Applications
1 28 (43.08%) SAP Oil and Gas
2 1 (1.54%) WebTrends
Cloud Services
1 27 (41.54%) SaaS
2 12 (18.46%) Amazon AWS
3 6 (9.23%) Google Analytics
4 4 (6.15%) Microsoft Azure
5 1 (1.54%) Google Tag Manager
5 1 (1.54%) Office 365
Communications & Networking
1 1 (1.54%) DHCP
1 1 (1.54%) DNS
1 1 (1.54%) IP Telephony
1 1 (1.54%) TCP/IP
1 1 (1.54%) Wireshark
Database & Business Intelligence
1 6 (9.23%) MySQL
2 5 (7.69%) Data Mining
3 3 (4.62%) SQL Server
4 1 (1.54%) Big Data
4 1 (1.54%) NoSQL
Development Applications
1 7 (10.77%) Jenkins
2 2 (3.08%) Burp Suite
2 2 (3.08%) Git (software)
2 2 (3.08%) NCrunch
2 2 (3.08%) ReSharper
2 2 (3.08%) Selenium
2 2 (3.08%) SpecFlow
2 2 (3.08%) Subversion
3 1 (1.54%) Dreamweaver
3 1 (1.54%) JIRA
3 1 (1.54%) Octopus Deploy
3 1 (1.54%) TeamCity
General
1 29 (44.62%) Finance
2 28 (43.08%) Electronics
2 28 (43.08%) Manufacturing
2 28 (43.08%) Telecoms
3 5 (7.69%) Retail
4 4 (6.15%) Advertising
5 2 (3.08%) Pharmaceutical
5 2 (3.08%) Publishing
Job Titles
1 12 (18.46%) Architect
2 9 (13.85%) Designer
2 9 (13.85%) Digital Architect
3 6 (9.23%) Analyst
3 6 (9.23%) Content Manager
3 6 (9.23%) Web Designer
4 5 (7.69%) Agile Scrum Master
4 5 (7.69%) Automation Engineer
4 5 (7.69%) Cloud Engineer
4 5 (7.69%) Customer Analyst
4 5 (7.69%) Customer Insight Analyst
4 5 (7.69%) DevOps Engineer
4 5 (7.69%) Digital Content Manager
4 5 (7.69%) E-Commerce Architect
4 5 (7.69%) Insight Analyst
4 5 (7.69%) Scrum Master
4 5 (7.69%) SEO Manager
4 5 (7.69%) Software Engineer
5 4 (6.15%) Build Engineer
5 4 (6.15%) Machine Learning Engineer
Libraries, Frameworks & Software Standards
1 12 (18.46%) .NET
2 11 (16.92%) HTML
3 7 (10.77%) ASP.NET
3 7 (10.77%) ASP.NET MVC
3 7 (10.77%) CSS
4 6 (9.23%) .NET Framework
4 6 (9.23%) ASP.NET MVC 4
5 3 (4.62%) AngularJS
5 3 (4.62%) RabbitMQ
6 2 (3.08%) HTML5
6 2 (3.08%) jQuery
6 2 (3.08%) OAuth
6 2 (3.08%) OpenID
6 2 (3.08%) SAML
6 2 (3.08%) Web Services
7 1 (1.54%) ASP.NET Web API
7 1 (1.54%) COM
7 1 (1.54%) MSMQ
Miscellaneous
1 8 (12.31%) Blog
1 8 (12.31%) PlayStation
1 8 (12.31%) Xbox
2 7 (10.77%) Social Media
3 5 (7.69%) Mathematics
4 3 (4.62%) User Experience
5 2 (3.08%) Analytical Skills
5 2 (3.08%) Mobile App
6 1 (1.54%) Computer Science
6 1 (1.54%) Copywriting
6 1 (1.54%) iPad
6 1 (1.54%) Management Information System
Operating Systems
1 8 (12.31%) Linux
2 7 (10.77%) Windows
3 2 (3.08%) Windows 7
4 1 (1.54%) Mac OS X
4 1 (1.54%) Unix
4 1 (1.54%) Windows 10
4 1 (1.54%) Windows 8
Processes & Methodologies
1 40 (61.54%) Digital Marketing
2 28 (43.08%) Business Intelligence
2 28 (43.08%) Programme Management
3 21 (32.31%) Agile Software Development
4 20 (30.77%) Scrum
5 19 (29.23%) TDD
6 17 (26.15%) Continuous Improvement
7 16 (24.62%) Kanban
8 15 (23.08%) Pair Programming
9 14 (21.54%) Web Development
10 13 (20.00%) Technical Architecture
11 11 (16.92%) DevOps
12 9 (13.85%) MVC
12 9 (13.85%) Scrum-ban
13 7 (10.77%) Analytics
13 7 (10.77%) Continuous Integration
13 7 (10.77%) Information Security
13 7 (10.77%) Open Source
13 7 (10.77%) Software Engineering
14 6 (9.23%) Marketing Strategy
Programming Languages
1 18 (27.69%) C#
2 12 (18.46%) Python
3 10 (15.38%) Java
4 6 (9.23%) C++
5 5 (7.69%) Bash Shell
5 5 (7.69%) PowerShell
5 5 (7.69%) Ruby
6 4 (6.15%) JavaScript
6 4 (6.15%) SQL
7 3 (4.62%) R
7 3 (4.62%) Shell Script
8 1 (1.54%) F#
8 1 (1.54%) PL/SQL
Qualifications
1 8 (12.31%) Degree
2 4 (6.15%) PhD
Quality Assurance & Compliance
1 5 (7.69%) PCI DSS
2 4 (6.15%) HIPAA
2 4 (6.15%) ISO/IEC 27001
3 1 (1.54%) Data Quality
3 1 (1.54%) SLA
System Software
1 2 (3.08%) Active Directory
Systems Management
1 8 (12.31%) Opscode Chef
2 5 (7.69%) Puppet
3 3 (4.62%) logstash
4 2 (3.08%) StatsD
5 1 (1.54%) SCCM
5 1 (1.54%) Windows Intune
Vendors
1 28 (43.08%) SAP
2 13 (20.00%) Microsoft
3 8 (12.31%) Google
4 7 (10.77%) Salesforce.com
5 4 (6.15%) Adobe
6 3 (4.62%) New Relic
7 1 (1.54%) Cognizant
7 1 (1.54%) Informatica
7 1 (1.54%) Oracle
7 1 (1.54%) Pega
7 1 (1.54%) Tableau
7 1 (1.54%) VMware
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