The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 49 47 71
Rank change year-on-year
-2 +24
Permanent jobs citing Marketing 14 23 28
As % of all permanent IT jobs located in Basingstoke 2.71% 4.08% 2.95%
As % of the General category 8.38% 12.92% 6.15%
Number of salaries quoted 14 23 23
Average salary £41,000 £35,000 £35,000
Average salary % change year-on-year
+17.14% -
90% offered a salary of more than £22,000 £32,500 £22,500
10% offered a salary of more than £53,750 £45,000 £37,500
UK excluding London average salary £37,500 £37,500 £35,000
% change year-on-year
- +7.14%
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Basingstoke region.

General Category
Basingstoke
Permanent IT job ads with a match in the
General category
167 178 455
As % of all permanent IT jobs located in Basingstoke 32.36% 31.56% 48.00%
Number of salaries quoted 123 130 283
Average salary £45,000 £40,000 £40,000
Average salary % change year-on-year
+12.50% -
90% offered a salary of more than £27,500 £25,700 £27,500
10% offered a salary of more than £65,000 £65,000 £56,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Marketing
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Basingstoke region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Basingstoke

Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Basingstoke region.

Marketing Salary Trend in Basingstoke

Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Marketing across the Basingstoke region over the 3 months to 5 March 2015.

Marketing Salary Histogram in Basingstoke

Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 5 March 2015, IT jobs across the Basingstoke region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 14 (46.67%) Digital Marketing
2 8 (26.67%) B2B
3 7 (23.33%) Microsoft
3 7 (23.33%) Internet
3 7 (23.33%) Finance
4 6 (20.00%) SEO
4 6 (20.00%) MS Excel
5 5 (16.67%) CSS
5 5 (16.67%) HTML
5 5 (16.67%) JavaScript
5 5 (16.67%) B2C
5 5 (16.67%) Advertising
5 5 (16.67%) MS PowerPoint
5 5 (16.67%) Google
5 5 (16.67%) HTML5
5 5 (16.67%) Pay per click
5 5 (16.67%) Google Analytics
5 5 (16.67%) jQuery
5 5 (16.67%) Analytics
6 4 (13.33%) Business Development
6 4 (13.33%) Web Design
6 4 (13.33%) Adobe
6 4 (13.33%) MS Office
7 3 (10.00%) Games
7 3 (10.00%) Time Management
7 3 (10.00%) Web Development
7 3 (10.00%) Direct Marketing
7 3 (10.00%) Visualisation
7 3 (10.00%) Digital Media
7 3 (10.00%) New Media

Marketing
Top Related IT Skills in Basingstoke by Category

For the 6 months to 5 March 2015, IT jobs across the Basingstoke region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (3.33%) CMS
1 1 (3.33%) WordPress
1 1 (3.33%) Umbraco
Applications
1 6 (20.00%) MS Excel
2 5 (16.67%) MS PowerPoint
3 4 (13.33%) MS Office
4 1 (3.33%) Photoshop
Business Applications
1 5 (16.67%) Google Analytics
2 2 (6.67%) SAP Oil and Gas
3 1 (3.33%) Radian6
Cloud Services
1 2 (6.67%) SaaS
2 1 (3.33%) Office 365
Communications & Networking
1 7 (23.33%) Internet
Database & Business Intelligence
1 1 (3.33%) MySQL
Development Applications
1 1 (3.33%) Subversion
1 1 (3.33%) Git (software)
General
1 7 (23.33%) Finance
2 5 (16.67%) Advertising
3 3 (10.00%) Games
4 2 (6.67%) Electronics
4 2 (6.67%) Telecoms
4 2 (6.67%) Manufacturing
5 1 (3.33%) Law
5 1 (3.33%) Legal
Job Titles
1 5 (16.67%) Senior Manager
2 4 (13.33%) Business Development Manager
2 4 (13.33%) Business Manager
2 4 (13.33%) Account Manager
2 4 (13.33%) Development Manager
3 3 (10.00%) Web Designer
3 3 (10.00%) Senior Account Manager
3 3 (10.00%) Marketing Strategist
3 3 (10.00%) Designer
3 3 (10.00%) Digital Planner
4 2 (6.67%) Web Manager
4 2 (6.67%) Developer
5 1 (3.33%) Analyst
5 1 (3.33%) Web Developer
5 1 (3.33%) Senior Developer
5 1 (3.33%) Database Analyst
5 1 (3.33%) Coordinator
5 1 (3.33%) Senior Web Developer
5 1 (3.33%) Product Manager
5 1 (3.33%) HTML Developer
Libraries, Frameworks & Software Standards
1 5 (16.67%) CSS
1 5 (16.67%) HTML
1 5 (16.67%) HTML5
1 5 (16.67%) jQuery
2 2 (6.67%) CSS3
2 2 (6.67%) ASP.NET
2 2 (6.67%) .NET
3 1 (3.33%) XHTML
3 1 (3.33%) LAMP
3 1 (3.33%) .NET Framework
3 1 (3.33%) ASP.NET Web API
3 1 (3.33%) ASP.NET MVC
3 1 (3.33%) ASP.NET MVC 4
Miscellaneous
1 3 (10.00%) Visualisation
1 3 (10.00%) Digital Media
1 3 (10.00%) New Media
2 2 (6.67%) Social Media
2 2 (6.67%) DTV
3 1 (3.33%) FMCG
Operating Systems
1 1 (3.33%) Windows
1 1 (3.33%) Windows 7
Processes & Methodologies
1 14 (46.67%) Digital Marketing
2 8 (26.67%) B2B
3 6 (20.00%) SEO
4 5 (16.67%) B2C
4 5 (16.67%) Pay per click
4 5 (16.67%) Analytics
5 4 (13.33%) Business Development
5 4 (13.33%) Web Design
6 3 (10.00%) Time Management
6 3 (10.00%) Web Development
6 3 (10.00%) Direct Marketing
6 3 (10.00%) Responsive Web Design
7 2 (6.67%) Programme Management
7 2 (6.67%) Business Intelligence
8 1 (3.33%) Service Delivery
8 1 (3.33%) MVC
8 1 (3.33%) Project Management
8 1 (3.33%) E-Commerce
8 1 (3.33%) OO
8 1 (3.33%) Agile Software Development
Programming Languages
1 5 (16.67%) JavaScript
2 1 (3.33%) C#
2 1 (3.33%) PHP
2 1 (3.33%) SQL
2 1 (3.33%) PHP5
Qualifications
1 1 (3.33%) Degree
Quality Assurance & Compliance
1 1 (3.33%) SLA
System Software
1 1 (3.33%) Active Directory
Systems Management
1 1 (3.33%) SCCM
Vendors
1 7 (23.33%) Microsoft
2 5 (16.67%) Google
3 4 (13.33%) Adobe
4 2 (6.67%) SAP
5 1 (3.33%) Salesforce.com
Basingstoke
People Source
Salary: £23000 - £28000 per annum
Posted: 2 days ago
Basingstoke
Tectre Limited
Salary: £60,000 - £80,000 per year Great OTE
Posted: 21 days ago