The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Marketing
Rank 51 54 66
Rank change year-on-year
+3 +12
Permanent jobs citing Marketing 18 13 29
As % of all permanent IT jobs located in Basingstoke 3.03% 2.66% 2.91%
As % of the General category 10.98% 8.90% 5.84%
Number of salaries quoted 15 12 25
Average salary £36,000 £38,000 £37,500
Average salary % change year-on-year
-5.26% +1.33%
90% offered a salary of more than £22,000 £30,500 £27,500
10% offered a salary of more than £45,000 £52,250 £52,500
UK excluding London average salary £37,500 £38,000 £36,000
% change year-on-year
-1.31% +5.55%
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Basingstoke region.

General Category
Basingstoke
Permanent IT job ads with a match in the
General category
164 146 497
As % of all permanent IT jobs located in Basingstoke 27.56% 29.86% 49.90%
Number of salaries quoted 120 106 353
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £27,500 £26,500 £28,500
10% offered a salary of more than £65,000 £65,000 £62,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Basingstoke region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Basingstoke

Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Basingstoke region.

Marketing Salary Trend in Basingstoke

Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Marketing across the Basingstoke region over the 3 months to 29 January 2015.

Marketing Salary Histogram in Basingstoke

Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 29 January 2015, IT jobs across the Basingstoke region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 12 (37.50%) Digital Marketing
2 8 (25.00%) MS Excel
2 8 (25.00%) B2B
3 7 (21.88%) SEO
4 6 (18.75%) Finance
4 6 (18.75%) Microsoft
4 6 (18.75%) Internet
4 6 (18.75%) CSS
4 6 (18.75%) HTML
4 6 (18.75%) JavaScript
4 6 (18.75%) MS Office
4 6 (18.75%) jQuery
4 6 (18.75%) HTML5
5 5 (15.63%) Google Analytics
5 5 (15.63%) Pay per click
5 5 (15.63%) Analytics
5 5 (15.63%) B2C
5 5 (15.63%) Advertising
5 5 (15.63%) MS PowerPoint
5 5 (15.63%) Google
6 4 (12.50%) Web Design
6 4 (12.50%) Adobe
6 4 (12.50%) Business Development
7 3 (9.38%) Visualisation
7 3 (9.38%) CSS3
7 3 (9.38%) Responsive Web Design
7 3 (9.38%) Project Management
7 3 (9.38%) Games
8 2 (6.25%) Subversion
8 2 (6.25%) Salesforce.com

Marketing
Top Related IT Skills in Basingstoke by Category

For the 6 months to 29 January 2015, IT jobs across the Basingstoke region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (6.25%) CMS
1 2 (6.25%) WordPress
1 2 (6.25%) Umbraco
2 1 (3.13%) Sitecore CMS
2 1 (3.13%) Kentico
Applications
1 8 (25.00%) MS Excel
2 6 (18.75%) MS Office
3 5 (15.63%) MS PowerPoint
4 2 (6.25%) Photoshop
Business Applications
1 5 (15.63%) Google Analytics
2 1 (3.13%) Radian6
2 1 (3.13%) SAP Oil and Gas
Cloud Services
1 1 (3.13%) SaaS
1 1 (3.13%) Office 365
Communications & Networking
1 6 (18.75%) Internet
Database & Business Intelligence
1 1 (3.13%) MySQL
Development Applications
1 2 (6.25%) Subversion
1 2 (6.25%) Git (software)
General
1 6 (18.75%) Finance
2 5 (15.63%) Advertising
3 3 (9.38%) Games
4 1 (3.13%) Electronics
4 1 (3.13%) Telecoms
4 1 (3.13%) Law
4 1 (3.13%) Legal
4 1 (3.13%) Manufacturing
4 1 (3.13%) Billing
Job Titles
1 5 (15.63%) Senior Manager
2 4 (12.50%) Business Manager
2 4 (12.50%) Business Development Manager
2 4 (12.50%) Account Manager
2 4 (12.50%) Development Manager
3 3 (9.38%) Designer
3 3 (9.38%) Developer
3 3 (9.38%) Analyst
3 3 (9.38%) Database Analyst
3 3 (9.38%) Web Designer
3 3 (9.38%) Web Manager
3 3 (9.38%) Senior Account Manager
4 2 (6.25%) MI Analyst
4 2 (6.25%) Data Analyst
4 2 (6.25%) Report Analyst
4 2 (6.25%) Web Developer
4 2 (6.25%) Digital Planner
4 2 (6.25%) Marketing Strategist
5 1 (3.13%) Product Marketing Manager
5 1 (3.13%) Support Supervisor
Libraries, Frameworks & Software Standards
1 6 (18.75%) CSS
1 6 (18.75%) HTML
1 6 (18.75%) jQuery
1 6 (18.75%) HTML5
2 3 (9.38%) CSS3
3 2 (6.25%) .NET
3 2 (6.25%) ASP.NET
4 1 (3.13%) XHTML
4 1 (3.13%) LAMP
Miscellaneous
1 3 (9.38%) Visualisation
2 2 (6.25%) Digital Media
2 2 (6.25%) New Media
2 2 (6.25%) Social Media
3 1 (3.13%) FMCG
3 1 (3.13%) Analytical Skills
3 1 (3.13%) DTV
Operating Systems
1 1 (3.13%) Windows 7
1 1 (3.13%) Windows
Processes & Methodologies
1 12 (37.50%) Digital Marketing
2 8 (25.00%) B2B
3 7 (21.88%) SEO
4 5 (15.63%) Pay per click
4 5 (15.63%) Analytics
4 5 (15.63%) B2C
5 4 (12.50%) Web Design
5 4 (12.50%) Business Development
6 3 (9.38%) Responsive Web Design
6 3 (9.38%) Project Management
7 2 (6.25%) Service Delivery
7 2 (6.25%) Mentoring
7 2 (6.25%) Time Management
7 2 (6.25%) Web Development
7 2 (6.25%) Direct Marketing
8 1 (3.13%) Product Marketing
8 1 (3.13%) Email Marketing
8 1 (3.13%) Search Engine Marketing
8 1 (3.13%) Data Mapping
8 1 (3.13%) E-Commerce
Programming Languages
1 6 (18.75%) JavaScript
2 1 (3.13%) PHP5
2 1 (3.13%) Apex Code
2 1 (3.13%) PHP
2 1 (3.13%) SQL
Qualifications
1 1 (3.13%) Degree
Quality Assurance & Compliance
1 1 (3.13%) SLA
System Software
1 1 (3.13%) Active Directory
Systems Management
1 1 (3.13%) SCCM
Vendors
1 6 (18.75%) Microsoft
2 5 (15.63%) Google
3 4 (12.50%) Adobe
4 2 (6.25%) Salesforce.com
5 1 (3.13%) Sitecore
5 1 (3.13%) Ektron
5 1 (3.13%) SAP
Basingstoke, Hampshire
Nityo Infotech Limited
Salary: Negotiable
Posted: 6 days ago
Basingstoke, Hampshire
ICS Solutions
Salary: From £50,000 to £70,000 per annum
Posted: 15 days ago