The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 59 38 68
Rank change year-on-year
-21 +30
Permanent jobs citing Marketing 23 39 5
As % of all permanent IT jobs located in Basingstoke 3.12% 5.98% 0.73%
As % of the General category 7.52% 15.60% 2.06%
Number of salaries quoted 21 29 4
Average salary £56,250 £35,000 £31,250
Average salary % change year-on-year
+60.71% +12.00%
90% offered a salary of more than £21,000 £27,500 £19,350
10% offered a salary of more than £65,000 £36,000 £40,000
UK excluding London average salary £38,000 £35,000 £35,000
% change year-on-year
+8.57% -
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Basingstoke region.

General Category
Basingstoke
Permanent IT job ads with a match in the
General category
306 250 243
As % of all permanent IT jobs located in Basingstoke 41.46% 38.34% 35.42%
Number of salaries quoted 197 163 176
Average salary £45,000 £40,000 £44,000
Average salary % change year-on-year
+12.50% -9.09%
90% offered a salary of more than £29,900 £27,500 £26,500
10% offered a salary of more than £63,000 £63,000 £65,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Basingstoke region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Basingstoke

Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Basingstoke region.

Marketing Salary Trend in Basingstoke

Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Marketing across the Basingstoke region over the 3 months to 21 August 2014.

Marketing Salary Histogram in Basingstoke

Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 21 August 2014, IT jobs across the Basingstoke region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 36 (36.73%) Telecoms
2 33 (33.67%) jQuery
3 32 (32.65%) CSS
3 32 (32.65%) Finance
4 31 (31.63%) JavaScript
4 31 (31.63%) MVC
5 30 (30.61%) HTML
6 29 (29.59%) Windows
6 29 (29.59%) HTML5
6 29 (29.59%) CSS3
7 28 (28.57%) Web Development
8 26 (26.53%) PHP
8 26 (26.53%) MySQL
9 25 (25.51%) W3C
10 24 (24.49%) Programme Management
11 23 (23.47%) Microsoft
12 21 (21.43%) Business Intelligence
12 21 (21.43%) Subversion
12 21 (21.43%) Digital Marketing
13 20 (20.41%) SAP
13 20 (20.41%) Linux
13 20 (20.41%) Adobe
13 20 (20.41%) DTV
13 20 (20.41%) Electronics
13 20 (20.41%) Manufacturing
13 20 (20.41%) SAP Oil and Gas
14 19 (19.39%) Photoshop
14 19 (19.39%) CMS
14 19 (19.39%) SaaS
15 18 (18.37%) Cisco

Marketing
Top Related IT Skills in Basingstoke by Category

For the 6 months to 21 August 2014, IT jobs across the Basingstoke region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 19 (19.39%) CMS
2 16 (16.33%) ExpressionEngine
3 12 (12.24%) Apache
4 3 (3.06%) concrete5
5 1 (1.02%) SharePoint
5 1 (1.02%) IIS
Applications
1 19 (19.39%) Photoshop
2 17 (17.35%) Fireworks
2 17 (17.35%) Adobe Illustrator
3 9 (9.18%) MS Excel
4 4 (4.08%) MS Office
5 1 (1.02%) InfoPath
Business Applications
1 20 (20.41%) SAP Oil and Gas
2 12 (12.24%) Google Analytics
3 2 (2.04%) Dynamics CRM
4 1 (1.02%) WebTrends
Cloud Services
1 19 (19.39%) SaaS
2 8 (8.16%) Amazon EC2
3 3 (3.06%) Amazon AWS
4 2 (2.04%) Force.com
Communications & Networking
1 13 (13.27%) LAN
1 13 (13.27%) WAN
2 12 (12.24%) PBX
2 12 (12.24%) VoIP
2 12 (12.24%) Internet
2 12 (12.24%) TETRA
2 12 (12.24%) Multicast
3 3 (3.06%) Firewall
4 1 (1.02%) Wi-Fi
4 1 (1.02%) Network Security
4 1 (1.02%) HTTP
4 1 (1.02%) TCP/IP
Database & Business Intelligence
1 26 (26.53%) MySQL
2 1 (1.02%) SQL Server
2 1 (1.02%) SQL Server Reporting Services
2 1 (1.02%) SQL Server 2005
2 1 (1.02%) SQL Server Integration Services
2 1 (1.02%) SQL Server Analysis Services
2 1 (1.02%) Redis
2 1 (1.02%) SQL Server 2012
Development Applications
1 21 (21.43%) Subversion
2 11 (11.22%) Git (software)
3 2 (2.04%) Dreamweaver
3 2 (2.04%) Jenkins
4 1 (1.02%) NUnit
4 1 (1.02%) CruiseControl
4 1 (1.02%) Hudson
4 1 (1.02%) MSBuild
4 1 (1.02%) SpecFlow
4 1 (1.02%) Gradle
4 1 (1.02%) ReSharper
4 1 (1.02%) Selenium
4 1 (1.02%) TeamCity
General
1 36 (36.73%) Telecoms
2 32 (32.65%) Finance
3 20 (20.41%) Manufacturing
3 20 (20.41%) Electronics
4 9 (9.18%) Retail
4 9 (9.18%) Automotive
5 6 (6.12%) Aerospace
6 3 (3.06%) Legal
7 2 (2.04%) Military
7 2 (2.04%) Dutch Language
7 2 (2.04%) German Language
8 1 (1.02%) Italian Language
8 1 (1.02%) Swedish Language
8 1 (1.02%) French Language
8 1 (1.02%) Billing
8 1 (1.02%) Danish Language
Job Titles
1 36 (36.73%) Developer
2 14 (14.29%) PHP Developer
3 12 (12.24%) Product Manager
3 12 (12.24%) Portfolio Manager
3 12 (12.24%) Web Developer
4 11 (11.22%) Senior Developer
4 11 (11.22%) Senior Web Developer
5 10 (10.20%) PHP Web Developer
5 10 (10.20%) Senior PHP Developer
5 10 (10.20%) Senior PHP Web Developer
6 9 (9.18%) C# ASP.NET Developer
6 9 (9.18%) C# Developer
6 9 (9.18%) Front-End Developer
6 9 (9.18%) Agile C# Developer
6 9 (9.18%) C# .NET Developer
7 8 (8.16%) Analyst
8 7 (7.14%) 1st Line Support
9 6 (6.12%) ScrumMaster
10 5 (5.10%) Business Manager
10 5 (5.10%) Business Development Manager
Libraries, Frameworks & Software Standards
1 33 (33.67%) jQuery
2 32 (32.65%) CSS
3 30 (30.61%) HTML
4 29 (29.59%) HTML5
4 29 (29.59%) CSS3
5 17 (17.35%) ASP.NET MVC
5 17 (17.35%) .NET
5 17 (17.35%) ASP.NET
6 16 (16.33%) CodeIgniter
6 16 (16.33%) ASP.NET Web API
6 16 (16.33%) ASP.NET MVC 4
7 14 (14.29%) XHTML
8 9 (9.18%) Ajax
8 9 (9.18%) XML
8 9 (9.18%) Ninject
8 9 (9.18%) ASP.NET MVC 3
9 8 (8.16%) Twitter Bootstrap
9 8 (8.16%) NHibernate
10 6 (6.12%) .NET Framework
11 2 (2.04%) Google Maps API
Miscellaneous
1 25 (25.51%) W3C
2 20 (20.41%) DTV
3 11 (11.22%) Blog
3 11 (11.22%) Xbox
4 9 (9.18%) Inversion of Control
5 4 (4.08%) Mobile App
6 2 (2.04%) Chip and PIN
6 2 (2.04%) Social Media
6 2 (2.04%) Open Source
6 2 (2.04%) Cybernetics
6 2 (2.04%) Computer Science
Operating Systems
1 29 (29.59%) Windows
2 20 (20.41%) Linux
3 13 (13.27%) Windows Server 2003
3 13 (13.27%) Windows Server 2012
4 12 (12.24%) Windows Server 2008
5 1 (1.02%) CentOS
5 1 (1.02%) UNIX
5 1 (1.02%) Fedora
Processes & Methodologies
1 31 (31.63%) MVC
2 28 (28.57%) Web Development
3 24 (24.49%) Programme Management
4 21 (21.43%) Business Intelligence
4 21 (21.43%) Digital Marketing
5 18 (18.37%) Scrum
5 18 (18.37%) Kanban
5 18 (18.37%) Agile Software Development
5 18 (18.37%) TDD
5 18 (18.37%) BDD
6 17 (17.35%) Online Marketing
6 17 (17.35%) Pair Programming
7 16 (16.33%) OO
8 15 (15.31%) Scrum-ban
9 14 (14.29%) Analytics
9 14 (14.29%) OO PHP
9 14 (14.29%) OOP
9 14 (14.29%) Content Management
10 12 (12.24%) OOD
10 12 (12.24%) Mobile Device Management
Programming Languages
1 31 (31.63%) JavaScript
2 26 (26.53%) PHP
3 16 (16.33%) C#
4 14 (14.29%) PHP5
5 10 (10.20%) Java
6 3 (3.06%) SQL
6 3 (3.06%) Python
6 3 (3.06%) Apex Code
7 2 (2.04%) Ruby
7 2 (2.04%) Perl
8 1 (1.02%) T-SQL
8 1 (1.02%) C
8 1 (1.02%) C++
8 1 (1.02%) PowerShell
8 1 (1.02%) Bash Shell
Qualifications
1 13 (13.27%) CCNA
1 13 (13.27%) Cisco Certification
2 8 (8.16%) Degree
2 8 (8.16%) Security Cleared
3 4 (4.08%) SC Cleared
3 4 (4.08%) MBA
4 1 (1.02%) CISSP
Quality Assurance & Compliance
1 12 (12.24%) WAI
2 2 (2.04%) PCI DSS
3 1 (1.02%) ISO/IEC 27001
System Software
1 2 (2.04%) VMware Infrastructure
2 1 (1.02%) VirtualBox
2 1 (1.02%) Snort
Systems Management
1 3 (3.06%) Opscode Chef
2 1 (1.02%) Nagios
2 1 (1.02%) Puppet
Vendors
1 23 (23.47%) Microsoft
2 20 (20.41%) Adobe
2 20 (20.41%) SAP
3 18 (18.37%) Cisco
4 12 (12.24%) Google
5 10 (10.20%) Twitter
6 7 (7.14%) Salesforce.com
7 5 (5.10%) Eloqua
8 2 (2.04%) Facebook
8 2 (2.04%) VMware
8 2 (2.04%) Marketo
8 2 (2.04%) Oracle
9 1 (1.02%) New Relic
9 1 (1.02%) Red Hat
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Salary: £50000 - £62500 per annum + Pension, health, life, 25 days
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