The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Birmingham region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Advertising
Rank 52 51 48
Rank change year-on-year
-1 -3
Contract jobs citing Advertising 8 6 1
As % of all contract IT jobs located in Birmingham 1.18% 0.98% 0.17%
As % of the General category 3.69% 2.43% 0.48%
Number of daily rates quoted 8 5 1
Average daily rate £375 £478 £365
Average daily rate % change year-on-year
-21.46% +30.82%
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 £14.50 £26.50
% change year-on-year
+3.44% -45.28%
Advertising
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Birmingham region.

General Category
Birmingham
Contract IT job ads with a match in the
General category
217 247 210
As % of all contract IT jobs located in Birmingham 32.05% 40.43% 36.71%
Number of daily rates quoted 143 136 128
Average daily rate £375 £370 £350
Average daily rate % change year-on-year
+1.48% +5.57%
90% offered a daily rate of more than £225 £235 £175
10% offered a daily rate of more than £516 £500 £500
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 8 7 6
Average hourly rate £40.00 £13.00 £10.00
Average hourly rate % change year-on-year
+207.69% +30.00%
90% offered a hourly rate of more than £27.10 £6.84 £9.18
10% offered a hourly rate of more than £42.50 £26.00 £16.50
UK excluding London average hourly rate £33.86 £26.00 £22.50
% change year-on-year
+30.21% +15.55%

Advertising
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Birmingham region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Birmingham

Advertising
Daily Rate Trend in Birmingham

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Birmingham region.

Advertising Daily Rate Trend in Birmingham

Advertising
Daily Rate Histogram in Birmingham

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Birmingham region over the 3 months to 9 February 2016.

Advertising Daily Rate Histogram in Birmingham

Advertising
Hourly Rate Trend in Birmingham

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Birmingham region.

Advertising Hourly Rate Trend in Birmingham

Advertising
Top 30 Related IT Skills in Birmingham

For the 6 months to 9 February 2016, IT contractor jobs across the Birmingham region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 16 (84.21%) Microsoft
2 5 (26.32%) Active Directory
2 5 (26.32%) SQL
2 5 (26.32%) SQL Server
2 5 (26.32%) Office 365
3 4 (21.05%) Dynamics AX
3 4 (21.05%) JavaScript
3 4 (21.05%) Business Intelligence
3 4 (21.05%) Migration
4 3 (15.79%) Agile Software Development
4 3 (15.79%) SQL Server Reporting Services
4 3 (15.79%) MS Exchange
4 3 (15.79%) CRM
4 3 (15.79%) SharePoint
4 3 (15.79%) Data Warehouse
4 3 (15.79%) C#
4 3 (15.79%) HTML
4 3 (15.79%) CSS
4 3 (15.79%) .NET
4 3 (15.79%) PowerShell
4 3 (15.79%) Skype for Business
4 3 (15.79%) Skype
4 3 (15.79%) Dynamics CRM
5 2 (10.53%) Power BI
5 2 (10.53%) CSS3
5 2 (10.53%) WordPress
5 2 (10.53%) HTML5
5 2 (10.53%) Responsive Web Design
5 2 (10.53%) Twitter Bootstrap
5 2 (10.53%) Exchange Server 2013

Advertising
Top Related IT Skills in Birmingham by Category

For the 6 months to 9 February 2016, IT contractor jobs across the Birmingham region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 3 (15.79%) MS Exchange
1 3 (15.79%) SharePoint
1 3 (15.79%) Skype for Business
2 2 (10.53%) Exchange Server 2013
2 2 (10.53%) WordPress
3 1 (5.26%) IBM Notes
3 1 (5.26%) SharePoint 2013
3 1 (5.26%) WebSphere
Applications
1 1 (5.26%) MS Excel
Business Applications
1 4 (21.05%) Dynamics AX
2 3 (15.79%) Dynamics CRM
Cloud Services
1 5 (26.32%) Office 365
Communications & Networking
1 3 (15.79%) Skype
2 2 (10.53%) LAN
2 2 (10.53%) WAN
3 1 (5.26%) Intranet
Database & Business Intelligence
1 5 (26.32%) SQL Server
2 3 (15.79%) Data Warehouse
2 3 (15.79%) SQL Server Reporting Services
3 2 (10.53%) Power BI
3 2 (10.53%) SQL Server Analysis Services
3 2 (10.53%) SQL Server Integration Services
4 1 (5.26%) Crystal Reports
4 1 (5.26%) Datazen
4 1 (5.26%) Microsoft Power View
4 1 (5.26%) Oracle Reports
4 1 (5.26%) PowerPivot
4 1 (5.26%) Relational Database
4 1 (5.26%) SQL Server 2008
4 1 (5.26%) SQL Server 2012
Development Applications
1 1 (5.26%) Team Foundation Server
1 1 (5.26%) Visual Studio
General
1 2 (10.53%) Finance
1 2 (10.53%) Retail
Job Titles
1 7 (36.84%) Developer
2 4 (21.05%) Consultant
3 3 (15.79%) Exchange Consultant
3 3 (15.79%) Lync Consultant
3 3 (15.79%) Office 365 Consultant
3 3 (15.79%) Project Manager
4 2 (10.53%) .NET Developer
4 2 (10.53%) Active Directory Support
4 2 (10.53%) Business Developer
4 2 (10.53%) Business Intelligence Developer
4 2 (10.53%) C# .NET Developer
4 2 (10.53%) C# Developer
4 2 (10.53%) Exchange Support
4 2 (10.53%) SQL Developer
5 1 (5.26%) Analyst
5 1 (5.26%) Applications Developer
5 1 (5.26%) Programmer
5 1 (5.26%) SharePoint Developer
5 1 (5.26%) Technical Analyst
5 1 (5.26%) Technical Consultant
Libraries, Frameworks & Software Standards
1 3 (15.79%) .NET
1 3 (15.79%) CSS
1 3 (15.79%) HTML
2 2 (10.53%) CSS3
2 2 (10.53%) Flash
2 2 (10.53%) HTML5
2 2 (10.53%) jQuery
2 2 (10.53%) MDX
2 2 (10.53%) Twitter Bootstrap
3 1 (5.26%) AngularJS
Miscellaneous
1 1 (5.26%) EPoS
Processes & Methodologies
1 4 (21.05%) Business Intelligence
1 4 (21.05%) Migration
2 3 (15.79%) Agile Software Development
2 3 (15.79%) CRM
3 2 (10.53%) ERP
3 2 (10.53%) Project Management
3 2 (10.53%) Responsive Web Design
4 1 (5.26%) Continuous Integration
4 1 (5.26%) Data Migration
4 1 (5.26%) Document Management
4 1 (5.26%) E-Commerce
4 1 (5.26%) ETL
4 1 (5.26%) ETL Development
4 1 (5.26%) Logistics
4 1 (5.26%) Multithreading
4 1 (5.26%) MVC
4 1 (5.26%) PRINCE2
4 1 (5.26%) Scrum
4 1 (5.26%) Unit Testing
Programming Languages
1 5 (26.32%) SQL
2 4 (21.05%) JavaScript
3 3 (15.79%) C#
3 3 (15.79%) PowerShell
4 1 (5.26%) T-SQL
4 1 (5.26%) X++
System Software
1 5 (26.32%) Active Directory
Vendors
1 16 (84.21%) Microsoft
2 1 (5.26%) Endeca
2 1 (5.26%) Epicor
2 1 (5.26%) Infor
2 1 (5.26%) JD Edwards
2 1 (5.26%) Lotus
2 1 (5.26%) NetSuite
2 1 (5.26%) Oracle
2 1 (5.26%) Sage
2 1 (5.26%) SAP
2 1 (5.26%) Tableau
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