The table below looks at the prevalence of the term Advertising in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Advertising
Rank 100 100 97
Rank change year-on-year
0 -3
Contract jobs citing Advertising 21 9 14
As % of all contract IT jobs located in the West Midlands 0.81% 0.43% 0.62%
As % of the General category 2.71% 1.51% 1.91%
Number of daily rates quoted 18 9 12
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£400 £413 £363
Average daily rate % change year-on-year
-3.03% +13.79%
90% offered a daily rate of more than £338 £345 £280
10% offered a daily rate of more than £500 £475 £375
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.50 £18.85 £17.50
% change year-on-year
+19.39% +7.68%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
775 595 734
As % of all contract IT jobs located in the West Midlands 29.99% 28.59% 32.36%
Number of daily rates quoted 381 275 335
Average daily rate £365 £375 £375
Average daily rate % change year-on-year
-2.66% -
90% offered a daily rate of more than £213 £224 £229
10% offered a daily rate of more than £507 £525 £500
UK excluding London average daily rate £388 £385 £375
% change year-on-year
+0.64% +2.66%
Number of hourly rates quoted 57 47 39
Average hourly rate £31.50 £25.50 £32.00
Average hourly rate % change year-on-year
+23.52% -20.31%
90% offered a hourly rate of more than £18.60 £11.74 £13.50
10% offered a hourly rate of more than £42.00 £37.80 £44.70
UK excluding London average hourly rate £22.50 £22.50 £29.00
% change year-on-year
- -22.41%

Advertising
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the West Midlands region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the West Midlands

Advertising
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the West Midlands region.

Advertising Daily Rate Trend in the West Midlands

Advertising
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the West Midlands region over the 3 months to 29 August 2014.

Advertising Daily Rate Histogram in the West Midlands

Advertising
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the West Midlands region.

Advertising Hourly Rate Trend in the West Midlands

Advertising
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the West Midlands region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +4 11 £381 +1.66% 25
Coventry - 1 £375 - 5
Wolverhampton - 1 £330 - 3
Warwickshire - 1 £375 - 2
Worcestershire - - - -
Herefordshire - - - -
Staffordshire - - - -
Advertising
England

Advertising
Top 30 Related IT Skills in the West Midlands

For the 6 months to 29 August 2014, IT contractor jobs across the West Midlands region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 36 (87.80%) Microsoft
2 19 (46.34%) CRM
3 18 (43.90%) Dynamics CRM
4 16 (39.02%) Dynamics AX
5 15 (36.59%) SharePoint
6 12 (29.27%) .NET
7 10 (24.39%) C#
8 8 (19.51%) Manufacturing
9 7 (17.07%) Finance
9 7 (17.07%) SQL Server Reporting Services
10 5 (12.20%) ERP
10 5 (12.20%) X++
10 5 (12.20%) Marketing
10 5 (12.20%) SQL Server Analysis Services
11 4 (9.76%) PRINCE2
11 4 (9.76%) JavaScript
11 4 (9.76%) SQL
11 4 (9.76%) Project Management
12 3 (7.32%) SQL Server
13 2 (4.88%) SQL Server 2008
13 2 (4.88%) Data Migration
13 2 (4.88%) SC Cleared
13 2 (4.88%) Security Cleared
13 2 (4.88%) Facebook
13 2 (4.88%) Migration
13 2 (4.88%) Stakeholder Management
13 2 (4.88%) Business Analysis
13 2 (4.88%) Logistics
13 2 (4.88%) Data Modelling
13 2 (4.88%) ASP.NET

Advertising
Top Related IT Skills in the West Midlands by Category

For the 6 months to 29 August 2014, IT contractor jobs across the West Midlands region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 15 (36.59%) SharePoint
2 1 (2.44%) CMS
2 1 (2.44%) Sitecore CMS
2 1 (2.44%) Node.js
Business Applications
1 18 (43.90%) Dynamics CRM
2 16 (39.02%) Dynamics AX
3 1 (2.44%) Agresso
3 1 (2.44%) SAP CRM
3 1 (2.44%) Dynamics NAV
Communications & Networking
1 1 (2.44%) 3G
1 1 (2.44%) Wi-Fi
1 1 (2.44%) Wireless
1 1 (2.44%) LTE
1 1 (2.44%) 4G
Database & Business Intelligence
1 7 (17.07%) SQL Server Reporting Services
2 5 (12.20%) SQL Server Analysis Services
3 3 (7.32%) SQL Server
4 2 (4.88%) SQL Server 2008
5 1 (2.44%) NoSQL
5 1 (2.44%) SQL Server 2012
5 1 (2.44%) ZAP BI
5 1 (2.44%) SQL Server Integration Services
Development Applications
1 1 (2.44%) Visual Studio
1 1 (2.44%) Git (software)
General
1 8 (19.51%) Manufacturing
2 7 (17.07%) Finance
3 5 (12.20%) Marketing
4 1 (2.44%) Telecoms
4 1 (2.44%) Retail
Job Titles
1 18 (43.90%) Developer
2 8 (19.51%) CRM Developer
3 7 (17.07%) Dynamics CRM Developer
3 7 (17.07%) Project Manager
3 7 (17.07%) Dynamics AX Developer
4 5 (12.20%) Microsoft Developer
4 5 (12.20%) Analyst
5 3 (7.32%) Consultant
5 3 (7.32%) Business Analyst
5 3 (7.32%) CRM Manager
6 2 (4.88%) CRM Project Manager
6 2 (4.88%) Programme Manager
6 2 (4.88%) Lead Developer
6 2 (4.88%) Functional Consultant
7 1 (2.44%) Service Manager
7 1 (2.44%) Change Manager
7 1 (2.44%) Systems Manager
7 1 (2.44%) ABAP Developer
7 1 (2.44%) Systems Developer
7 1 (2.44%) Infrastructure Manager
Libraries, Frameworks & Software Standards
1 12 (29.27%) .NET
2 2 (4.88%) ASP.NET
3 1 (2.44%) Web Dynpro
3 1 (2.44%) .NET Framework
3 1 (2.44%) WCF
3 1 (2.44%) RESTful
3 1 (2.44%) ASP.NET MVC
3 1 (2.44%) ADO.NET Entity Framework
3 1 (2.44%) ASP.NET Web API
Miscellaneous
1 1 (2.44%) Blog
1 1 (2.44%) Social Media
Processes & Methodologies
1 19 (46.34%) CRM
2 5 (12.20%) ERP
3 4 (9.76%) Project Management
3 4 (9.76%) PRINCE2
4 2 (4.88%) Data Migration
4 2 (4.88%) Data Modelling
4 2 (4.88%) Migration
4 2 (4.88%) Stakeholder Management
4 2 (4.88%) Logistics
4 2 (4.88%) Business Analysis
5 1 (2.44%) Pay per click
5 1 (2.44%) Web Development
5 1 (2.44%) Digital Marketing
5 1 (2.44%) User Acceptance Testing
5 1 (2.44%) Programme Management
5 1 (2.44%) TDD
5 1 (2.44%) Data Management
5 1 (2.44%) Business Intelligence
5 1 (2.44%) E-Commerce
5 1 (2.44%) Change Management
Programming Languages
1 10 (24.39%) C#
2 5 (12.20%) X++
3 4 (9.76%) JavaScript
3 4 (9.76%) SQL
4 1 (2.44%) T-SQL
4 1 (2.44%) ABAP
4 1 (2.44%) Ruby
Qualifications
1 2 (4.88%) Microsoft Certification
1 2 (4.88%) SC Cleared
1 2 (4.88%) Security Cleared
2 1 (2.44%) MCP
2 1 (2.44%) MCAD
2 1 (2.44%) MCSD
2 1 (2.44%) PRINCE2 Certification
2 1 (2.44%) MCTS
2 1 (2.44%) PRINCE2 Practitioner
Vendors
1 36 (87.80%) Microsoft
2 2 (4.88%) Facebook
3 1 (2.44%) Twitter
3 1 (2.44%) Google
3 1 (2.44%) Sitecore
3 1 (2.44%) SAP
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