The table below looks at the prevalence of the term Advertising in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Advertising
England / West Midlands
Rank 78 94 77
Rank change year-on-year
+16 -17
Contract jobs citing Advertising 48 24 29
As % of all contract IT jobs located in the West Midlands 1.99% 1.02% 1.37%
As % of the General category 6.49% 3.59% 4.26%
Number of daily rates quoted 35 20 25
Median daily rate £400 £356 £400
Median daily rate % change year-on-year
+12.28% -10.93%
90% offered a daily rate of more than £335 £225 £330
10% offered a daily rate of more than £530 £455 £632
UK excluding London median daily rate £400 £375 £400
% change year-on-year
+6.66% -6.25%
Number of hourly rates quoted 3 2 0
Median hourly rate £15.00 £16.00 -
Median hourly rate % change year-on-year
-6.25% -
UK excluding London median hourly rate £15.00 £16.00 £18.00
% change year-on-year
-6.25% -11.11%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
740 669 681
As % of all contract IT jobs located in the West Midlands 30.69% 28.44% 32.14%
Number of daily rates quoted 428 372 379
Median daily rate £413 £420 £360
Median daily rate % change year-on-year
-1.78% +16.66%
90% offered a daily rate of more than £250 £261 £193
10% offered a daily rate of more than £550 £550 £521
UK excluding London median daily rate £401 £400 £400
% change year-on-year
+0.12% -
Number of hourly rates quoted 33 34 39
Median hourly rate £24.00 £21.50 £28.24
Median hourly rate % change year-on-year
+11.62% -23.86%
90% offered a hourly rate of more than £11.33 £15.80 £13.04
10% offered a hourly rate of more than £30.00 £42.50 £34.23
UK excluding London median hourly rate £26.50 £33.00 £25.00
% change year-on-year
-19.69% +32.00%

Advertising
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the West Midlands

Advertising
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the West Midlands region.

Advertising Daily Rate Trend in the West Midlands

Advertising
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the West Midlands region over the 3 months to 17 January 2017.

Advertising Daily Rate Histogram in the West Midlands

Advertising
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the West Midlands region.

Advertising Hourly Rate Trend in the West Midlands

Advertising
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the West Midlands region over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +5 11 £400 +18.51% 13
Coventry -13 7 £400 +20.75% 2
Warwickshire -5 5 £438 -2.77% 4
Worcestershire - 4 £355 - 3
Staffordshire +1 3 £413 -8.33%
Shropshire - 2 £563 - 4
Wolverhampton +4 1 £450 +100.00%
Herefordshire - 1 £500 - 1
Advertising
England

Advertising
Top 30 Related IT Skills in the West Midlands

For the 6 months to 17 January 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Advertising.

1 82 (84.54%) Microsoft
2 33 (34.02%) CRM
3 32 (32.99%) Dynamics CRM
4 29 (29.90%) SQL
5 21 (21.65%) .NET
5 21 (21.65%) SQL Server
6 20 (20.62%) Business Intelligence
7 19 (19.59%) C#
8 17 (17.53%) T-SQL
9 16 (16.49%) SharePoint
10 14 (14.43%) SQL Server Reporting Services
11 13 (13.40%) Agile Software Development
11 13 (13.40%) Migration
12 12 (12.37%) Microsoft Azure
13 11 (11.34%) SQL Server Integration Services
13 11 (11.34%) Windows
14 10 (10.31%) Data Warehouse
15 9 (9.28%) Active Directory
15 9 (9.28%) Finance
16 8 (8.25%) ETL
16 8 (8.25%) MS Excel
16 8 (8.25%) PowerShell
16 8 (8.25%) Office 365
17 7 (7.22%) Dynamics AX
17 7 (7.22%) ASP.NET
17 7 (7.22%) MS Office
17 7 (7.22%) ERP
17 7 (7.22%) MVC
17 7 (7.22%) Windows Server
18 6 (6.19%) Stakeholder Management

Advertising
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (16.49%) SharePoint
2 3 (3.09%) SharePoint 2013
3 2 (2.06%) MS Exchange
3 2 (2.06%) SharePoint 2010
4 1 (1.03%) IIS
4 1 (1.03%) Mule
4 1 (1.03%) Skype for Business
Applications
1 8 (8.25%) MS Excel
2 7 (7.22%) MS Office
3 1 (1.03%) InfoPath
3 1 (1.03%) MS PowerPoint
Business Applications
1 32 (32.99%) Dynamics CRM
2 7 (7.22%) Dynamics AX
3 5 (5.15%) Sage 1000
4 1 (1.03%) Sage X3
4 1 (1.03%) Unit4 Business World
Cloud Services
1 12 (12.37%) Microsoft Azure
2 8 (8.25%) Office 365
3 2 (2.06%) Amazon AWS
3 2 (2.06%) IaaS
4 1 (1.03%) Adobe Analytics
4 1 (1.03%) Azure Active Directory
4 1 (1.03%) PaaS
4 1 (1.03%) SaaS
Communications & Networking
1 2 (2.06%) Firewall
2 1 (1.03%) LAN
2 1 (1.03%) Network Security
2 1 (1.03%) Skype
2 1 (1.03%) WAN
Database & Business Intelligence
1 21 (21.65%) SQL Server
2 14 (14.43%) SQL Server Reporting Services
3 11 (11.34%) SQL Server Integration Services
4 10 (10.31%) Data Warehouse
5 6 (6.19%) SQL Server Analysis Services
6 3 (3.09%) Data Mining
6 3 (3.09%) Power BI
6 3 (3.09%) SQL Server 2014
7 2 (2.06%) OLAP
7 2 (2.06%) SQL Server 2012
8 1 (1.03%) Crystal Reports
8 1 (1.03%) DB2
8 1 (1.03%) MongoDB
8 1 (1.03%) QlikView
8 1 (1.03%) SQL Server 2000
8 1 (1.03%) SQL Server 2008
Development Applications
1 2 (2.06%) Git (software)
2 1 (1.03%) Cucumber
2 1 (1.03%) Jenkins
2 1 (1.03%) JIRA
2 1 (1.03%) Maven
2 1 (1.03%) Selenium
2 1 (1.03%) Sonatype Nexus
2 1 (1.03%) SpecFlow
2 1 (1.03%) Subversion
General
1 9 (9.28%) Finance
2 4 (4.12%) Manufacturing
3 1 (1.03%) Automotive
3 1 (1.03%) Marketing
3 1 (1.03%) Telecoms
Job Titles
1 33 (34.02%) Developer
2 15 (15.46%) Analyst
3 14 (14.43%) Consultant
4 13 (13.40%) CRM Developer
5 12 (12.37%) Dynamics CRM Developer
5 12 (12.37%) Microsoft Developer
6 10 (10.31%) Architect
7 8 (8.25%) Business Analyst
8 7 (7.22%) DBA
9 6 (6.19%) CRM Analyst
9 6 (6.19%) CRM Business Analyst
9 6 (6.19%) SQL DBA
9 6 (6.19%) SQL Developer
10 5 (5.15%) Sage Consultant
10 5 (5.15%) SharePoint Developer
10 5 (5.15%) SSIS Developer
11 4 (4.12%) Azure Engineer
11 4 (4.12%) Business Intelligence Developer
11 4 (4.12%) Sage 500 Consultant
11 4 (4.12%) SSRS Developer
Libraries, Frameworks & Software Standards
1 21 (21.65%) .NET
2 7 (7.22%) ASP.NET
3 5 (5.15%) ASP.NET MVC
4 4 (4.12%) .NET Framework
5 3 (3.09%) COM
5 3 (3.09%) Entity Framework
5 3 (3.09%) HTML
6 2 (2.06%) AngularJS
6 2 (2.06%) CSS
6 2 (2.06%) LINQ
6 2 (2.06%) Twitter Bootstrap
7 1 (1.03%) ASP.NET MVC 5
7 1 (1.03%) HTML5
7 1 (1.03%) jQuery
7 1 (1.03%) Middleware
7 1 (1.03%) Node.js
7 1 (1.03%) ODBC
7 1 (1.03%) OLE
7 1 (1.03%) OLE DB
7 1 (1.03%) WPF
Miscellaneous
1 4 (4.12%) Analytical Skills
2 2 (2.06%) Clustering
2 2 (2.06%) Computer Science
2 2 (2.06%) Data Conversion
2 2 (2.06%) Data Structures
2 2 (2.06%) Public Cloud
2 2 (2.06%) Replication
3 1 (1.03%) Data Centre
3 1 (1.03%) Data Extraction
3 1 (1.03%) Data Integration
3 1 (1.03%) Enterprise Software
3 1 (1.03%) Hybrid Cloud
3 1 (1.03%) Taxonomies
3 1 (1.03%) Virtual Team
Operating Systems
1 11 (11.34%) Windows
2 7 (7.22%) Windows Server
3 3 (3.09%) Linux
3 3 (3.09%) Windows Server 2012
4 2 (2.06%) Windows 7
5 1 (1.03%) Windows 10
5 1 (1.03%) Windows 8
5 1 (1.03%) Windows Server 2003
Processes & Methodologies
1 33 (34.02%) CRM
2 20 (20.62%) Business Intelligence
3 13 (13.40%) Agile Software Development
3 13 (13.40%) Migration
4 8 (8.25%) ETL
5 7 (7.22%) ERP
5 7 (7.22%) MVC
6 6 (6.19%) Data Migration
6 6 (6.19%) Stakeholder Management
7 5 (5.15%) ITIL
8 4 (4.12%) Scrum
8 4 (4.12%) Waterfall
9 3 (3.09%) Data Modelling
9 3 (3.09%) DevOps
9 3 (3.09%) Enterprise Architecture
9 3 (3.09%) Workflow
10 2 (2.06%) Document Management
10 2 (2.06%) Open Source
10 2 (2.06%) User Acceptance Testing
10 2 (2.06%) Web Development
Programming Languages
1 29 (29.90%) SQL
2 19 (19.59%) C#
3 17 (17.53%) T-SQL
4 8 (8.25%) PowerShell
5 5 (5.15%) JavaScript
6 4 (4.12%) C
7 3 (3.09%) VB.NET
8 2 (2.06%) Python
8 2 (2.06%) R
9 1 (1.03%) C++
9 1 (1.03%) Perl
9 1 (1.03%) X++
Qualifications
1 2 (2.06%) BPSS Clearance
1 2 (2.06%) Degree
2 1 (1.03%) ITIL Certification
2 1 (1.03%) Microsoft Certification
Quality Assurance & Compliance
1 2 (2.06%) Disclosure Scotland
2 1 (1.03%) SLA
2 1 (1.03%) Solvency II
System Software
1 9 (9.28%) Active Directory
2 3 (3.09%) Docker
3 1 (1.03%) Virtual Machines
Systems Management
1 2 (2.06%) WSUS
2 1 (1.03%) logstash
2 1 (1.03%) Microsoft Clustering
2 1 (1.03%) Puppet
Vendors
1 82 (84.54%) Microsoft
2 6 (6.19%) Sage
3 5 (5.15%) Oracle
4 3 (3.09%) ServiceNow
5 2 (2.06%) SAP
6 1 (1.03%) Adobe
6 1 (1.03%) Cisco
6 1 (1.03%) MuleSoft
6 1 (1.03%) Omniture
6 1 (1.03%) Pegasus
6 1 (1.03%) Tableau
6 1 (1.03%) VMware
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