The table below looks at the prevalence of the term Advertising in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Advertising
Rank 101 98 89
Rank change year-on-year
-3 -9
Contract jobs citing Advertising 15 21 13
As % of all contract IT jobs located in the West Midlands 0.62% 0.86% 0.65%
As % of the General category 1.80% 2.93% 2.13%
Number of daily rates quoted 13 18 13
Average daily rate
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of your Daily Rate
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£300 £381 £413
Average daily rate % change year-on-year
-21.31% -7.57%
90% offered a daily rate of more than £275 £329 £325
10% offered a daily rate of more than £466 £538 £463
UK excluding London average daily rate £360 £385 £375
% change year-on-year
-6.49% +2.66%
Number of hourly rates quoted 2 0 0
Average hourly rate £15.00 - -
UK excluding London average hourly rate £15.00 £22.50 £16.50
% change year-on-year
-33.33% +36.36%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
832 716 610
As % of all contract IT jobs located in the West Midlands 34.61% 29.24% 30.73%
Number of daily rates quoted 525 346 282
Average daily rate £400 £350 £375
Average daily rate % change year-on-year
+14.28% -6.66%
90% offered a daily rate of more than £217 £225 £250
10% offered a daily rate of more than £525 £507 £541
UK excluding London average daily rate £396 £388 £388
% change year-on-year
+2.19% -
Number of hourly rates quoted 49 52 51
Average hourly rate £31.44 £33.55 £25.50
Average hourly rate % change year-on-year
-6.28% +31.56%
90% offered a hourly rate of more than £13.55 £18.00 £11.74
10% offered a hourly rate of more than £42.50 £42.00 £37.80
UK excluding London average hourly rate £22.50 £22.00 £22.50
% change year-on-year
+2.27% -2.22%

Advertising
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the West Midlands region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the West Midlands

Advertising
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the West Midlands region.

Advertising Daily Rate Trend in the West Midlands

Advertising
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the West Midlands region over the 3 months to 31 July 2015.

Advertising Daily Rate Histogram in the West Midlands

Advertising
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the West Midlands region.

Advertising Hourly Rate Trend in the West Midlands

Advertising
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the West Midlands region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -2 5 £275 -35.29% 7
Coventry - 4 £300 - 3
Shropshire - 1 £288 -
Staffordshire - 1 £575 - 5
Advertising
England

Advertising
Top 30 Related IT Skills in the West Midlands

For the 6 months to 31 July 2015, IT contractor jobs across the West Midlands region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 24 (68.57%) Microsoft
2 11 (31.43%) .NET
3 10 (28.57%) CRM
4 9 (25.71%) SharePoint
4 9 (25.71%) C#
4 9 (25.71%) Dynamics CRM
5 8 (22.86%) SQL
6 7 (20.00%) SQL Server Reporting Services
7 6 (17.14%) Dynamics AX
7 6 (17.14%) SQL Server
8 5 (14.29%) ASP.NET
8 5 (14.29%) T-SQL
8 5 (14.29%) ERP
8 5 (14.29%) MS Excel
9 4 (11.43%) SQL Server Analysis Services
9 4 (11.43%) Active Directory
9 4 (11.43%) Finance
9 4 (11.43%) JavaScript
10 3 (8.57%) HTML
10 3 (8.57%) Business Intelligence
10 3 (8.57%) Windows
10 3 (8.57%) Web Services
10 3 (8.57%) Migration
10 3 (8.57%) Project Management
10 3 (8.57%) Dynamics NAV
10 3 (8.57%) SQL Server Integration Services
10 3 (8.57%) SQL Server 2008
10 3 (8.57%) SharePoint 2010
10 3 (8.57%) SQL Server 2012
10 3 (8.57%) SharePoint 2013

Advertising
Top Related IT Skills in the West Midlands by Category

For the 6 months to 31 July 2015, IT contractor jobs across the West Midlands region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 9 (25.71%) SharePoint
2 3 (8.57%) SharePoint 2010
2 3 (8.57%) SharePoint 2013
3 2 (5.71%) MS Exchange
3 2 (5.71%) BizTalk Server
4 1 (2.86%) Exchange Server 2003
4 1 (2.86%) Exchange Server 2007
4 1 (2.86%) WordPress
Applications
1 5 (14.29%) MS Excel
2 1 (2.86%) MS Visio
2 1 (2.86%) Spreadsheet
2 1 (2.86%) PowerPivot
2 1 (2.86%) Photoshop
2 1 (2.86%) MS Project
2 1 (2.86%) MS Office
Business Applications
1 9 (25.71%) Dynamics CRM
2 6 (17.14%) Dynamics AX
3 3 (8.57%) Dynamics NAV
4 1 (2.86%) Exstream
4 1 (2.86%) Line 500
4 1 (2.86%) Sage 1000
Cloud Services
1 2 (5.71%) Microsoft Azure
2 1 (2.86%) Office 365
2 1 (2.86%) Yammer
2 1 (2.86%) Azure Active Directory
Communications & Networking
1 1 (2.86%) Network Security
Database & Business Intelligence
1 7 (20.00%) SQL Server Reporting Services
2 6 (17.14%) SQL Server
3 4 (11.43%) SQL Server Analysis Services
4 3 (8.57%) SQL Server 2008
4 3 (8.57%) SQL Server 2012
4 3 (8.57%) SQL Server Integration Services
5 1 (2.86%) MySQL
5 1 (2.86%) Microsoft Power View
5 1 (2.86%) PerformancePoint
Development Applications
1 1 (2.86%) Visual Studio
1 1 (2.86%) ReSharper
1 1 (2.86%) Git (software)
1 1 (2.86%) Team Foundation Server
General
1 4 (11.43%) Finance
2 2 (5.71%) Marketing
3 1 (2.86%) Law
3 1 (2.86%) Games
Job Titles
1 14 (40.00%) Developer
2 5 (14.29%) Analyst
2 5 (14.29%) Microsoft Developer
3 3 (8.57%) Consultant
3 3 (8.57%) SharePoint Developer
3 3 (8.57%) Project Manager
3 3 (8.57%) Business Intelligence Developer
4 2 (5.71%) CRM Developer
4 2 (5.71%) CRM Architect
4 2 (5.71%) C# Developer
4 2 (5.71%) Dynamics NAV Consultant
4 2 (5.71%) Dynamics CRM Developer
4 2 (5.71%) 1st Line Support Analyst
4 2 (5.71%) Applications Developer
4 2 (5.71%) Support Analyst
4 2 (5.71%) 1st Line Support
4 2 (5.71%) Architect
5 1 (2.86%) Coordinator
5 1 (2.86%) Integration Project Manager
5 1 (2.86%) Support Engineer
Libraries, Frameworks & Software Standards
1 11 (31.43%) .NET
2 5 (14.29%) ASP.NET
3 3 (8.57%) Web Services
3 3 (8.57%) HTML
4 2 (5.71%) Flash
4 2 (5.71%) CSS
4 2 (5.71%) jQuery
4 2 (5.71%) HTML5
4 2 (5.71%) MDX
4 2 (5.71%) WCF
4 2 (5.71%) CSS3
4 2 (5.71%) ASP.NET Web Forms
5 1 (2.86%) LINQ
5 1 (2.86%) RabbitMQ
5 1 (2.86%) Entity Framework
5 1 (2.86%) SOAP
5 1 (2.86%) ADO.NET
5 1 (2.86%) WinForms
5 1 (2.86%) .NET Framework
5 1 (2.86%) XML
Miscellaneous
1 1 (2.86%) Performance Metrics
Operating Systems
1 3 (8.57%) Windows
2 2 (5.71%) Windows 7
3 1 (2.86%) Windows 8
3 1 (2.86%) Windows XP
3 1 (2.86%) Windows Server 2003
3 1 (2.86%) Windows Server 2008
Processes & Methodologies
1 10 (28.57%) CRM
2 5 (14.29%) ERP
3 3 (8.57%) Business Intelligence
3 3 (8.57%) Project Management
3 3 (8.57%) Migration
4 2 (5.71%) Agile Software Development
4 2 (5.71%) ITIL
4 2 (5.71%) PRINCE2
4 2 (5.71%) Data Migration
5 1 (2.86%) Transition Management
5 1 (2.86%) Dependency Management
5 1 (2.86%) DevOps
5 1 (2.86%) E-Commerce
5 1 (2.86%) Data Modelling
5 1 (2.86%) SOA
5 1 (2.86%) ETL
5 1 (2.86%) Document Management
5 1 (2.86%) Logistics
5 1 (2.86%) Web Development
5 1 (2.86%) Risk Analysis
Programming Languages
1 9 (25.71%) C#
2 8 (22.86%) SQL
3 5 (14.29%) T-SQL
4 4 (11.43%) JavaScript
5 2 (5.71%) PL/SQL
5 2 (5.71%) VB.NET
6 1 (2.86%) X++
6 1 (2.86%) PowerShell
6 1 (2.86%) C
6 1 (2.86%) PHP
Qualifications
1 1 (2.86%) PRINCE2 Certification
1 1 (2.86%) ACCA
System Software
1 4 (11.43%) Active Directory
Systems Management
1 1 (2.86%) Windows Intune
Vendors
1 24 (68.57%) Microsoft
2 2 (5.71%) Google
3 1 (2.86%) Oracle
3 1 (2.86%) HP
3 1 (2.86%) Sage
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