The table below looks at the prevalence of the term Advertising in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 27 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 May 2016
Same period 2015 Same period 2014
Advertising
Rank 123 107 94
Rank change year-on-year
-16 -13
Contract jobs citing Advertising 11 16 21
As % of all contract IT jobs located in the West Midlands 0.38% 0.63% 0.91%
As % of the General category 1.52% 2.04% 2.79%
Number of daily rates quoted 10 15 18
Median daily rate £336 £375 £394
Median daily rate % change year-on-year
-10.33% -4.76%
90% offered a daily rate of more than £215 £275 £325
10% offered a daily rate of more than £478 £509 £555
UK excluding London median daily rate £350 £350 £375
% change year-on-year
- -6.66%
Number of hourly rates quoted 1 0 0
Median hourly rate £15.00 - -
UK excluding London median hourly rate £16.25 £12.50 £21.00
% change year-on-year
+30.00% -40.47%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
724 785 752
As % of all contract IT jobs located in the West Midlands 25.13% 31.08% 32.44%
Number of daily rates quoted 411 450 318
Median daily rate £380 £385 £373
Median daily rate % change year-on-year
-1.29% +3.35%
90% offered a daily rate of more than £210 £222 £225
10% offered a daily rate of more than £575 £515 £525
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 28 51 68
Median hourly rate £21.50 £29.00 £31.50
Median hourly rate % change year-on-year
-25.86% -7.93%
90% offered a hourly rate of more than £12.50 £17.95 £11.00
10% offered a hourly rate of more than £37.65 £40.00 £37.80
UK excluding London median hourly rate £25.06 £24.00 £25.00
% change year-on-year
+4.41% -4.00%

Advertising
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the West Midlands

Advertising
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the West Midlands region.

Advertising Daily Rate Trend in the West Midlands

Advertising
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the West Midlands region over the 3 months to 27 May 2016.

Advertising Daily Rate Histogram in the West Midlands

Advertising
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the West Midlands region.

Advertising Hourly Rate Trend in the West Midlands

Advertising
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the West Midlands region over the 3 months to 27 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Worcestershire - 2 £231 -
Birmingham -1 1 £400 +18.51% 9
Coventry -5 1 - - 5
Solihull - 1 £225 -
Advertising
England

Advertising
Top 30 Related IT Skills in the West Midlands

For the 6 months to 27 May 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Advertising.

1 24 (70.59%) Microsoft
2 12 (35.29%) Business Intelligence
3 10 (29.41%) SQL Server Integration Services
4 9 (26.47%) SQL Server Analysis Services
5 8 (23.53%) SQL Server Reporting Services
6 7 (20.59%) Dynamics AX
6 7 (20.59%) SQL
6 7 (20.59%) SQL Server
7 6 (17.65%) .NET
7 6 (17.65%) Data Warehouse
7 6 (17.65%) Windows
8 5 (14.71%) ETL
8 5 (14.71%) JavaScript
9 4 (11.76%) Active Directory
9 4 (11.76%) C#
9 4 (11.76%) HTML
9 4 (11.76%) T-SQL
9 4 (11.76%) CSS
9 4 (11.76%) SharePoint
9 4 (11.76%) MDX
9 4 (11.76%) Power BI
9 4 (11.76%) Windows Server
10 3 (8.82%) Front End Development
10 3 (8.82%) Tableau
10 3 (8.82%) Mentoring
10 3 (8.82%) HTML5
10 3 (8.82%) SQL Server 2008
10 3 (8.82%) Windows 7
10 3 (8.82%) Marketing
10 3 (8.82%) Agile Software Development

Advertising
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.76%) SharePoint
2 2 (5.88%) MS Exchange
2 2 (5.88%) Skype for Business
2 2 (5.88%) WordPress
3 1 (2.94%) CMS
3 1 (2.94%) Exchange Server 2007
3 1 (2.94%) Exchange Server 2010
3 1 (2.94%) SharePoint 2010
3 1 (2.94%) SharePoint 2013
Applications
1 3 (8.82%) MS Excel
2 2 (5.88%) MS Office
3 1 (2.94%) Adobe Illustrator
3 1 (2.94%) InfoPath
3 1 (2.94%) Photoshop
Business Applications
1 7 (20.59%) Dynamics AX
2 2 (5.88%) Dynamics CRM
3 1 (2.94%) JDE EnterpriseOne
Cloud Services
1 2 (5.88%) Microsoft Azure
2 1 (2.94%) Office 365
Communications & Networking
1 1 (2.94%) DNS
1 1 (2.94%) Skype
1 1 (2.94%) VPN
Database & Business Intelligence
1 10 (29.41%) SQL Server Integration Services
2 9 (26.47%) SQL Server Analysis Services
3 8 (23.53%) SQL Server Reporting Services
4 7 (20.59%) SQL Server
5 6 (17.65%) Data Warehouse
6 4 (11.76%) Power BI
7 3 (8.82%) SQL Server 2008
8 1 (2.94%) Crystal Reports
8 1 (2.94%) Datazen
8 1 (2.94%) MS Access
8 1 (2.94%) OLAP
8 1 (2.94%) Oracle Reports
8 1 (2.94%) QlikView
8 1 (2.94%) SQL Server 2012
General
1 3 (8.82%) Marketing
2 1 (2.94%) Finance
2 1 (2.94%) Manufacturing
Job Titles
1 17 (50.00%) Developer
2 8 (23.53%) Business Intelligence Developer
3 5 (14.71%) Business Developer
4 4 (11.76%) Microsoft Developer
5 3 (8.82%) Consultant
5 3 (8.82%) Dynamics AX Developer
6 2 (5.88%) Analyst
6 2 (5.88%) Architect
6 2 (5.88%) Help Desk Team Lead
6 2 (5.88%) Microsoft Consultant
6 2 (5.88%) Project Manager
6 2 (5.88%) Team Leader
7 1 (2.94%) Access Developer
7 1 (2.94%) CRM Consultant
7 1 (2.94%) Crystal Reports Developer
7 1 (2.94%) Exchange Engineer
7 1 (2.94%) JavaScript Developer
7 1 (2.94%) Messaging Engineer
7 1 (2.94%) Report Developer
7 1 (2.94%) SQL Developer
Libraries, Frameworks & Software Standards
1 6 (17.65%) .NET
2 4 (11.76%) CSS
2 4 (11.76%) HTML
2 4 (11.76%) MDX
3 3 (8.82%) HTML5
4 2 (5.88%) CSS3
4 2 (5.88%) jQuery
5 1 (2.94%) AngularJS
5 1 (2.94%) ASP.NET
5 1 (2.94%) Flash
5 1 (2.94%) Twitter Bootstrap
Miscellaneous
1 2 (5.88%) Data Integration
2 1 (2.94%) Data Structures
2 1 (2.94%) EPoS
2 1 (2.94%) Management Information System
Operating Systems
1 6 (17.65%) Windows
2 4 (11.76%) Windows Server
3 3 (8.82%) Windows 7
4 2 (5.88%) Windows 8
5 1 (2.94%) Apple iOS
5 1 (2.94%) Linux
5 1 (2.94%) Windows Server 2003
5 1 (2.94%) Windows Server 2008
5 1 (2.94%) Windows Server 2012
Processes & Methodologies
1 12 (35.29%) Business Intelligence
2 5 (14.71%) ETL
3 3 (8.82%) Agile Software Development
3 3 (8.82%) Front End Development
3 3 (8.82%) Mentoring
3 3 (8.82%) Migration
4 2 (5.88%) Coaching
4 2 (5.88%) CRM
4 2 (5.88%) ERP
4 2 (5.88%) ETL Development
4 2 (5.88%) ITIL
5 1 (2.94%) Asset Management
5 1 (2.94%) Change Management
5 1 (2.94%) Data Modelling
5 1 (2.94%) EAI
5 1 (2.94%) Identity Management
5 1 (2.94%) PDM
5 1 (2.94%) Project Management
5 1 (2.94%) Quality Management
5 1 (2.94%) Workflow
Programming Languages
1 7 (20.59%) SQL
2 5 (14.71%) JavaScript
3 4 (11.76%) C#
3 4 (11.76%) T-SQL
4 2 (5.88%) VBA
5 1 (2.94%) Java
5 1 (2.94%) PHP
5 1 (2.94%) PowerShell
5 1 (2.94%) Ruby
5 1 (2.94%) X++
Qualifications
1 2 (5.88%) Degree
2 1 (2.94%) Oracle Certification
2 1 (2.94%) SC Cleared
2 1 (2.94%) Security Cleared
Quality Assurance & Compliance
1 1 (2.94%) Data Quality
1 1 (2.94%) ISO/IEC 27001
System Software
1 4 (11.76%) Active Directory
Vendors
1 24 (70.59%) Microsoft
2 3 (8.82%) Tableau
3 2 (5.88%) Adobe
3 2 (5.88%) JD Edwards
3 2 (5.88%) Oracle
4 1 (2.94%) Capita
4 1 (2.94%) Cisco
4 1 (2.94%) Citrix
4 1 (2.94%) Epicor
4 1 (2.94%) Infor
4 1 (2.94%) NetSuite
4 1 (2.94%) Sage
4 1 (2.94%) SAP
4 1 (2.94%) VMware
West Midlands
Nigel Frank International
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Riverside Park, - Stoke on Trent
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