The table below looks at the prevalence of the term Advertising in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Advertising
Rank 100 87 103
Rank change year-on-year
-13 +16
Contract jobs citing Advertising 25 24 4
As % of all contract IT jobs located in the West Midlands 0.99% 1.11% 0.19%
As % of the General category 3.52% 3.32% 0.57%
Number of daily rates quoted 21 21 3
Average daily rate £375 £375 £325
Average daily rate % change year-on-year
- +15.38%
90% offered a daily rate of more than £225 £338 £305
10% offered a daily rate of more than £516 £515 £465
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 £14.50 £26.50
% change year-on-year
+3.44% -45.28%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
711 723 699
As % of all contract IT jobs located in the West Midlands 28.08% 33.55% 33.35%
Number of daily rates quoted 423 384 371
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% +0.13%
90% offered a daily rate of more than £263 £250 £213
10% offered a daily rate of more than £550 £525 £500
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 31 46 46
Average hourly rate £22.00 £28.24 £31.75
Average hourly rate % change year-on-year
-22.09% -11.05%
90% offered a hourly rate of more than £19.13 £11.00 £11.80
10% offered a hourly rate of more than £42.50 £35.15 £45.00
UK excluding London average hourly rate £35.00 £26.00 £22.00
% change year-on-year
+34.61% +18.18%

Advertising
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the West Midlands region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the West Midlands

Advertising
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the West Midlands region.

Advertising Daily Rate Trend in the West Midlands

Advertising
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the West Midlands region over the 3 months to 5 February 2016.

Advertising Daily Rate Histogram in the West Midlands

Advertising
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the West Midlands region.

Advertising Hourly Rate Trend in the West Midlands

Advertising
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the West Midlands region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -3 8 £375 -16.66% 37
Warwickshire - 5 £388 - 8
Coventry -2 4 £275 -20.28% 8
Wolverhampton +4 2 £319 -20.31% 2
Staffordshire - 1 £450 - 13
Advertising
England

Advertising
Top 30 Related IT Skills in the West Midlands

For the 6 months to 5 February 2016, IT contractor jobs across the West Midlands region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 43 (72.88%) Microsoft
2 16 (27.12%) Business Intelligence
3 15 (25.42%) SQL Server
4 14 (23.73%) SQL
4 14 (23.73%) SharePoint
4 14 (23.73%) SQL Server Reporting Services
5 13 (22.03%) SQL Server Integration Services
5 13 (22.03%) CRM
5 13 (22.03%) .NET
6 12 (20.34%) Active Directory
6 12 (20.34%) Dynamics CRM
7 11 (18.64%) C#
7 11 (18.64%) JavaScript
8 9 (15.25%) Migration
9 8 (13.56%) SQL Server Analysis Services
10 7 (11.86%) Agile Software Development
10 7 (11.86%) ETL
11 6 (10.17%) Data Warehouse
11 6 (10.17%) Windows
11 6 (10.17%) CSS
11 6 (10.17%) HTML
11 6 (10.17%) Office 365
11 6 (10.17%) SQL Server 2012
12 5 (8.47%) SQL Server 2008
12 5 (8.47%) HTML5
12 5 (8.47%) Data Migration
12 5 (8.47%) Dynamics AX
12 5 (8.47%) MDX
12 5 (8.47%) T-SQL
12 5 (8.47%) MS Office

Advertising
Top Related IT Skills in the West Midlands by Category

For the 6 months to 5 February 2016, IT contractor jobs across the West Midlands region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 14 (23.73%) SharePoint
2 5 (8.47%) MS Exchange
3 4 (6.78%) SharePoint 2013
4 3 (5.08%) Lync
5 2 (3.39%) Exchange Server 2013
5 2 (3.39%) SharePoint 2010
5 2 (3.39%) WordPress
6 1 (1.69%) FileNet
6 1 (1.69%) IBM Notes
6 1 (1.69%) WebSphere
Applications
1 5 (8.47%) MS Excel
1 5 (8.47%) MS Office
2 1 (1.69%) PowerPivot
Business Applications
1 12 (20.34%) Dynamics CRM
2 5 (8.47%) Dynamics AX
3 2 (3.39%) Dynamics NAV
4 1 (1.69%) JDE EnterpriseOne
Cloud Services
1 6 (10.17%) Office 365
2 1 (1.69%) Taleo
Communications & Networking
1 3 (5.08%) Skype
2 2 (3.39%) Intranet
2 2 (3.39%) LAN
2 2 (3.39%) WAN
Database & Business Intelligence
1 15 (25.42%) SQL Server
2 14 (23.73%) SQL Server Reporting Services
3 13 (22.03%) SQL Server Integration Services
4 8 (13.56%) SQL Server Analysis Services
5 6 (10.17%) Data Warehouse
5 6 (10.17%) SQL Server 2012
6 5 (8.47%) SQL Server 2008
7 3 (5.08%) Power BI
8 2 (3.39%) SQL Server 2014
9 1 (1.69%) Crystal Reports
9 1 (1.69%) Datazen
9 1 (1.69%) Microsoft Power View
9 1 (1.69%) MS Access
9 1 (1.69%) Oracle Reports
9 1 (1.69%) QlikView
9 1 (1.69%) Relational Database
Development Applications
1 2 (3.39%) Grunt
2 1 (1.69%) Team Foundation Server
2 1 (1.69%) Visual Studio
General
1 4 (6.78%) Retail
2 3 (5.08%) Finance
2 3 (5.08%) Marketing
3 1 (1.69%) Manufacturing
Job Titles
1 24 (40.68%) Developer
2 11 (18.64%) Analyst
3 10 (16.95%) Consultant
4 9 (15.25%) Business Intelligence Developer
5 6 (10.17%) Business Developer
5 6 (10.17%) Project Manager
5 6 (10.17%) SQL Developer
6 5 (8.47%) Business Analyst
6 5 (8.47%) Microsoft Developer
7 4 (6.78%) CRM Consultant
7 4 (6.78%) CRM Technical Consultant
7 4 (6.78%) Dynamics CRM Consultant
7 4 (6.78%) Microsoft Consultant
7 4 (6.78%) Microsoft CRM Consultant
7 4 (6.78%) Technical Consultant
8 3 (5.08%) 1st Line Support Analyst
8 3 (5.08%) Angular Developer
8 3 (5.08%) CRM Analyst
8 3 (5.08%) Office 365 Consultant
8 3 (5.08%) T-SQL Developer
Libraries, Frameworks & Software Standards
1 13 (22.03%) .NET
2 6 (10.17%) CSS
2 6 (10.17%) HTML
3 5 (8.47%) HTML5
3 5 (8.47%) MDX
4 4 (6.78%) AngularJS
4 4 (6.78%) jQuery
5 3 (5.08%) ASP.NET
6 2 (3.39%) CSS3
6 2 (3.39%) Flash
6 2 (3.39%) Sass
6 2 (3.39%) Semantic HTML
6 2 (3.39%) Twitter Bootstrap
7 1 (1.69%) XML
Miscellaneous
1 1 (1.69%) Data Integration
1 1 (1.69%) EPoS
Operating Systems
1 6 (10.17%) Windows
2 4 (6.78%) Windows 7
3 2 (3.39%) Windows 8
3 2 (3.39%) Windows Server
3 2 (3.39%) Windows XP
Processes & Methodologies
1 16 (27.12%) Business Intelligence
2 13 (22.03%) CRM
3 9 (15.25%) Migration
4 7 (11.86%) Agile Software Development
4 7 (11.86%) ETL
5 5 (8.47%) Data Migration
6 4 (6.78%) ITIL
6 4 (6.78%) Project Management
7 3 (5.08%) Document Management
7 3 (5.08%) MVC
7 3 (5.08%) PRINCE2
7 3 (5.08%) Stakeholder Engagement
7 3 (5.08%) Workflow
7 3 (5.08%) Workflow Development
8 2 (3.39%) Coaching
8 2 (3.39%) Database Tuning
8 2 (3.39%) ETL Development
8 2 (3.39%) Mentoring
8 2 (3.39%) Performance Tuning
8 2 (3.39%) Responsive Web Design
Programming Languages
1 14 (23.73%) SQL
2 11 (18.64%) C#
2 11 (18.64%) JavaScript
3 5 (8.47%) T-SQL
4 3 (5.08%) PowerShell
5 2 (3.39%) VB.NET
5 2 (3.39%) VBA
6 1 (1.69%) X++
Qualifications
1 1 (1.69%) Degree
1 1 (1.69%) Oracle Certification
1 1 (1.69%) PRINCE2 Certification
System Software
1 12 (20.34%) Active Directory
Systems Management
1 2 (3.39%) Systems Management Server (SMS)
Vendors
1 43 (72.88%) Microsoft
2 2 (3.39%) JD Edwards
2 2 (3.39%) Oracle
2 2 (3.39%) SAP
2 2 (3.39%) Tableau
3 1 (1.69%) Endeca
3 1 (1.69%) Epicor
3 1 (1.69%) IBM
3 1 (1.69%) Infor
3 1 (1.69%) Lotus
3 1 (1.69%) NetSuite
3 1 (1.69%) Sage
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