The first table below looks at the demand for knowledge and experience of Google products and/or services in IT contracts advertised for the Birmingham region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the Birmingham region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google
Rank - 45 48
Contract jobs citing Google 0 4 3
As % of all contract IT jobs located in Birmingham - 0.78% 0.50%
As % of the Vendors category - 1.73% 1.10%
Number of daily rates quoted 0 4 0
Average daily rate - £135 -
UK excluding London average daily rate £369 £344 £275
% change year-on-year
+7.27% +25.00%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £17.50
UK excluding London average hourly rate £18.25 £16.53 £16.50
% change year-on-year
+10.40% +0.18%
Vendors Category
Birmingham
Contract IT job ads with a match in the
Vendors category
318 231 273
As % of all contract IT jobs located in Birmingham 51.88% 45.12% 45.35%
Number of daily rates quoted 165 109 131
Average daily rate £350 £325 £375
Average daily rate % change year-on-year
+7.69% -13.33%
90% offered a daily rate of more than £180 £200 £225
10% offered a daily rate of more than £450 £475 £500
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 15 19 20
Average hourly rate £17.00 £12.50 £17.50
Average hourly rate % change year-on-year
+36.00% -28.57%
90% offered a hourly rate of more than £10.10 £10.65 £10.20
10% offered a hourly rate of more than £30.00 £37.00 £20.00
UK excluding London average hourly rate £17.50 £18.90 £20.00
% change year-on-year
-7.40% -5.50%
Google
West Midlands

Google
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of IT contractor jobs citing Google across the Birmingham region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Birmingham

Google
Daily Rate Trend in Birmingham

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the Birmingham region.

Google Daily Rate Trend in Birmingham

Google
Top 19 Related IT Skills in Birmingham

For the 6 months to 18 April 2014, IT contractor jobs across the Birmingham region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 1 (50.00%) Web Services
1 1 (50.00%) Windows
1 1 (50.00%) B2B
1 1 (50.00%) SEO
1 1 (50.00%) Automated Testing
1 1 (50.00%) Marketing
1 1 (50.00%) Web Development
1 1 (50.00%) Direct Marketing
1 1 (50.00%) Google Analytics
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Android
1 1 (50.00%) Social Media
1 1 (50.00%) Apple iOS
1 1 (50.00%) Facebook
1 1 (50.00%) Analytics
1 1 (50.00%) Mobile App
1 1 (50.00%) Windows Phone
1 1 (50.00%) Android Development
1 1 (50.00%) iOS Development

Google
Top Related IT Skills in Birmingham by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Birmingham region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Business Applications
1 1 (50.00%) Google Analytics
General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Marketing Executive
1 1 (50.00%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (50.00%) Web Services
Miscellaneous
1 1 (50.00%) Social Media
1 1 (50.00%) Mobile App
Operating Systems
1 1 (50.00%) Windows
1 1 (50.00%) Android
1 1 (50.00%) Apple iOS
1 1 (50.00%) Windows Phone
Processes & Methodologies
1 1 (50.00%) B2B
1 1 (50.00%) SEO
1 1 (50.00%) Automated Testing
1 1 (50.00%) Web Development
1 1 (50.00%) Direct Marketing
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Analytics
1 1 (50.00%) Android Development
1 1 (50.00%) iOS Development
Vendors
1 1 (50.00%) Facebook