The first table below looks at the demand for knowledge and experience of Google products and/or services in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the West Midlands region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Google
Rank 113 87 104
Rank change year-on-year
-26 +17
Contract jobs citing Google 5 11 3
As % of all contract IT jobs located in the West Midlands 0.21% 0.60% 0.13%
As % of the Vendors category 0.41% 1.23% 0.28%
Number of daily rates quoted 0 7 0
Average daily rate - £250 -
UK excluding London average daily rate £369 £331 £275
% change year-on-year
+11.32% +20.45%
Number of hourly rates quoted 2 4 1
Average hourly rate £15.00 £37.80 £17.50
Average hourly rate % change year-on-year
-60.31% +116.00%
UK excluding London average hourly rate £18.25 £16.53 £16.50
% change year-on-year
+10.40% +0.18%
Vendors Category
West Midlands
Contract IT job ads with a match in the
Vendors category
1219 891 1078
As % of all contract IT jobs located in the West Midlands 51.48% 48.61% 47.72%
Number of daily rates quoted 582 388 447
Average daily rate £350 £340 £325
Average daily rate % change year-on-year
+2.94% +4.61%
90% offered a daily rate of more than £213 £175 £225
10% offered a daily rate of more than £475 £550 £500
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 83 114 97
Average hourly rate £17.00 £19.50 £17.50
Average hourly rate % change year-on-year
-12.82% +11.42%
90% offered a hourly rate of more than £11.00 £11.50 £11.20
10% offered a hourly rate of more than £41.09 £37.80 £35.00
UK excluding London average hourly rate £17.50 £19.00 £20.00
% change year-on-year
-7.89% -5.00%
Google
England

Google
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Google across the West Midlands region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in the West Midlands

Google
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the West Midlands region.

Google Daily Rate Trend in the West Midlands

Google
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google across the West Midlands region.

Google Hourly Rate Trend in the West Midlands

Google
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google within the West Midlands region over the 3 months to 17 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Warwickshire -10 2 - - 2
Birmingham -12 1 - - 2
Worcestershire - 1 - - 1
Coventry - - - -
Sutton Coldfield - - - -
Herefordshire - - - -
Shropshire - - - - 1
Staffordshire - - - - 1
Google
England

Google
Top 30 Related IT Skills in the West Midlands

For the 6 months to 17 April 2014, IT contractor jobs across the West Midlands region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 3 (42.86%) MS Office
1 3 (42.86%) Windows
2 2 (28.57%) MCP
2 2 (28.57%) Microsoft Certification
2 2 (28.57%) SEO
2 2 (28.57%) MCSE
2 2 (28.57%) SharePoint
2 2 (28.57%) Windows XP
2 2 (28.57%) Marketing
2 2 (28.57%) Digital Marketing
2 2 (28.57%) Active Directory
2 2 (28.57%) Windows 7
2 2 (28.57%) Facebook
2 2 (28.57%) Social Media
3 1 (14.29%) Apple iOS
3 1 (14.29%) Twitter
3 1 (14.29%) Analytics
3 1 (14.29%) Mobile App
3 1 (14.29%) Windows Phone
3 1 (14.29%) Android Development
3 1 (14.29%) iOS Development
3 1 (14.29%) Online Marketing
3 1 (14.29%) HP
3 1 (14.29%) Dell
3 1 (14.29%) Data Validation
3 1 (14.29%) Android
3 1 (14.29%) Web Development
3 1 (14.29%) Direct Marketing
3 1 (14.29%) Blog
3 1 (14.29%) Google Analytics

Google
Top Related IT Skills in the West Midlands by Category

For the 6 months to 17 April 2014, IT contractor jobs across the West Midlands region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 2 (28.57%) SharePoint
Applications
1 3 (42.86%) MS Office
2 1 (14.29%) MS PowerPoint
Business Applications
1 1 (14.29%) Google Analytics
Communications & Networking
1 1 (14.29%) TCP/IP
General
1 2 (28.57%) Marketing
2 1 (14.29%) Advertising
Job Titles
1 2 (28.57%) Marketing Executive
1 2 (28.57%) Digital Marketing Executive
2 1 (14.29%) PPC Executive
2 1 (14.29%) PPC Manager
2 1 (14.29%) PPC Analyst
2 1 (14.29%) Graduate
2 1 (14.29%) Desktop Support
2 1 (14.29%) Developer
2 1 (14.29%) Analyst
2 1 (14.29%) Service Analyst
2 1 (14.29%) 2nd Line Support
2 1 (14.29%) Service Desk Analyst
2 1 (14.29%) VBA Developer
2 1 (14.29%) Excel Developer
2 1 (14.29%) Excel VBA Developer
2 1 (14.29%) Knowledge Manager
2 1 (14.29%) PPC Specialist
Libraries, Frameworks & Software Standards
1 1 (14.29%) Web Services
Miscellaneous
1 2 (28.57%) Social Media
2 1 (14.29%) Mobile App
2 1 (14.29%) Blog
Operating Systems
1 3 (42.86%) Windows
2 2 (28.57%) Windows XP
2 2 (28.57%) Windows 7
3 1 (14.29%) Apple iOS
3 1 (14.29%) Windows Phone
3 1 (14.29%) Android
Processes & Methodologies
1 2 (28.57%) SEO
1 2 (28.57%) Digital Marketing
2 1 (14.29%) Data Validation
2 1 (14.29%) Online Marketing
2 1 (14.29%) Analytics
2 1 (14.29%) Android Development
2 1 (14.29%) iOS Development
2 1 (14.29%) Validation
2 1 (14.29%) Automated Testing
2 1 (14.29%) Knowledge Management
2 1 (14.29%) Pay per click
2 1 (14.29%) Web Development
2 1 (14.29%) Direct Marketing
2 1 (14.29%) ITIL
2 1 (14.29%) PRINCE2
2 1 (14.29%) OOP
2 1 (14.29%) OO
2 1 (14.29%) B2B
2 1 (14.29%) Project Management
Programming Languages
1 1 (14.29%) SQL
1 1 (14.29%) VBA
Qualifications
1 2 (28.57%) MCP
1 2 (28.57%) MCSE
1 2 (28.57%) Microsoft Certification
2 1 (14.29%) CNE
2 1 (14.29%) Novell Certification
System Software
1 2 (28.57%) Active Directory
Vendors
1 2 (28.57%) Facebook
2 1 (14.29%) Twitter
2 1 (14.29%) HP
2 1 (14.29%) Dell