The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Bradford region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Bradford region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Marketing
Rank 21 23 24
Rank change year-on-year
+2 +1
Contract jobs citing Marketing 4 3 3
As % of all contract IT jobs located in Bradford 2.76% 1.90% 1.80%
As % of the General category 7.41% 5.36% 4.23%
Number of daily rates quoted 1 2 3
Average daily rate £500 £300 £150
Average daily rate % change year-on-year
+66.66% +100.00%
UK excluding London average daily rate £350 £330 £340
% change year-on-year
+6.06% -2.94%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.00 £17.33 £17.00
% change year-on-year
+26.98% +1.91%
General Category
Bradford
Contract IT job ads with a match in the
General category
54 56 71
As % of all contract IT jobs located in Bradford 37.24% 35.44% 42.51%
Number of daily rates quoted 32 21 20
Average daily rate £311 £340 £350
Average daily rate % change year-on-year
-8.45% -2.85%
90% offered a daily rate of more than £250 £300 £230
10% offered a daily rate of more than £427 £475 £500
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £25.00 £27.00 £25.00
% change year-on-year
-7.40% +8.00%
Marketing
West Yorkshire

Marketing
Jobs Demand Trend in Bradford

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Bradford region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bradford

Marketing
Daily Rate Trend in Bradford

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Bradford region.

Marketing Daily Rate Trend in Bradford

Marketing
Hourly Rate Trend in Bradford

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Bradford region.

Marketing Hourly Rate Trend in Bradford

Marketing
Top 30 Related IT Skills in Bradford

For the 6 months to 18 April 2014, IT contractor jobs across the Bradford region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 3 (30.00%) Adobe
1 3 (30.00%) Apple
1 3 (30.00%) JavaScript
1 3 (30.00%) XML
1 3 (30.00%) CRM
1 3 (30.00%) Retail
1 3 (30.00%) Endeca
1 3 (30.00%) WebSphere
1 3 (30.00%) Graphic Design
1 3 (30.00%) Unica
1 3 (30.00%) EPiServer
1 3 (30.00%) Waterfall
1 3 (30.00%) Online Marketing
2 2 (20.00%) Capacity Planning
2 2 (20.00%) Mobile App
2 2 (20.00%) Agile Software Development
2 2 (20.00%) QA
2 2 (20.00%) E-Commerce
3 1 (10.00%) Oracle EBS
3 1 (10.00%) Finance
3 1 (10.00%) Migration
3 1 (10.00%) Stakeholder Management
3 1 (10.00%) Essbase
3 1 (10.00%) ERP
3 1 (10.00%) Data Mining
3 1 (10.00%) ETL
3 1 (10.00%) Business Intelligence
3 1 (10.00%) Data Warehouse
3 1 (10.00%) Oracle
3 1 (10.00%) OLAP

Marketing
Top Related IT Skills in Bradford by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Bradford region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (30.00%) WebSphere
Business Applications
1 1 (10.00%) Oracle EBS
Database & Business Intelligence
1 1 (10.00%) Essbase
1 1 (10.00%) Data Mining
1 1 (10.00%) Data Warehouse
1 1 (10.00%) OLAP
1 1 (10.00%) Oracle OLAP
1 1 (10.00%) Oracle Database 11g
1 1 (10.00%) Oracle BI EE
1 1 (10.00%) Oracle ODI
1 1 (10.00%) Oracle Database 12c
1 1 (10.00%) Oracle Database
1 1 (10.00%) Oracle BI Publisher
General
1 3 (30.00%) Retail
2 1 (10.00%) Finance
Job Titles
1 4 (40.00%) Developer
2 3 (30.00%) Project Manager
2 3 (30.00%) Junior
2 3 (30.00%) Junior Developer
3 2 (20.00%) Senior Project Manager
3 2 (20.00%) Senior Manager
4 1 (10.00%) Web Designer
4 1 (10.00%) Digital Project Manager
4 1 (10.00%) Designer
4 1 (10.00%) Oracle BI Developer
4 1 (10.00%) OBIEE Developer
Libraries, Frameworks & Software Standards
1 3 (30.00%) XML
2 1 (10.00%) HTML
Miscellaneous
1 3 (30.00%) Graphic Design
2 2 (20.00%) Mobile App
Processes & Methodologies
1 3 (30.00%) CRM
1 3 (30.00%) Waterfall
1 3 (30.00%) Online Marketing
2 2 (20.00%) Capacity Planning
2 2 (20.00%) Agile Software Development
2 2 (20.00%) E-Commerce
3 1 (10.00%) Migration
3 1 (10.00%) Stakeholder Management
3 1 (10.00%) ERP
3 1 (10.00%) ETL
3 1 (10.00%) Business Intelligence
3 1 (10.00%) Time Management
3 1 (10.00%) Data Migration
3 1 (10.00%) Analytics
3 1 (10.00%) User Stories
Programming Languages
1 3 (30.00%) JavaScript
2 1 (10.00%) R
Quality Assurance & Compliance
1 2 (20.00%) QA
Vendors
1 3 (30.00%) Adobe
1 3 (30.00%) Apple
1 3 (30.00%) Endeca
1 3 (30.00%) Unica
1 3 (30.00%) EPiServer
2 1 (10.00%) Oracle