The table below looks at the prevalence of the term Marketing in IT contracts advertised for the West Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 94 68 95
Rank change year-on-year
-26 +27
Contract jobs citing Marketing 14 30 7
As % of all contract IT jobs located in West Yorkshire 0.75% 1.90% 0.42%
As % of the General category 2.30% 5.12% 1.15%
Number of daily rates quoted 9 18 5
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£450 £275 £238
Average daily rate % change year-on-year
+63.63% +15.78%
90% offered a daily rate of more than £213 £225 £172
10% offered a daily rate of more than £555 £390 £368
UK excluding London average daily rate £363 £323 £350
% change year-on-year
+12.40% -7.85%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.25 £18.25 £18.28
% change year-on-year
+10.95% -0.16%
Marketing
Yorkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Yorkshire region.

General Category
West Yorkshire
Contract IT job ads with a match in the
General category
609 586 611
As % of all contract IT jobs located in West Yorkshire 32.58% 37.11% 37.08%
Number of daily rates quoted 424 373 320
Average daily rate £400 £360 £365
Average daily rate % change year-on-year
+11.11% -1.36%
90% offered a daily rate of more than £288 £250 £250
10% offered a daily rate of more than £502 £475 £450
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 11 3 11
Average hourly rate £30.00 £17.00 £17.50
Average hourly rate % change year-on-year
+76.47% -2.85%
90% offered a hourly rate of more than £9.50 £17.00 £10.50
10% offered a hourly rate of more than £42.50 £21.00 £20.30
UK excluding London average hourly rate £22.69 £24.25 £22.50
% change year-on-year
-6.43% +7.77%

Marketing
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the West Yorkshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in West Yorkshire

Marketing
Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the West Yorkshire region.

Marketing Daily Rate Trend in West Yorkshire

Marketing
Daily Rate Histogram in West Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the West Yorkshire region over the 3 months to 19 December 2014.

Marketing Daily Rate Histogram in West Yorkshire

Marketing
Hourly Rate Trend in West Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the West Yorkshire region.

Marketing Hourly Rate Trend in West Yorkshire

Marketing
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the West Yorkshire region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -21 5 £500 +60.00% 17
Huddersfield - 4 £225 -
Bradford -15 1 £165 -34.00%
Halifax - - - -
Otley - - - -
Pontefract - - - -
Wakefield - - - - 1
Wetherby - - - -
Marketing
Yorkshire

Marketing
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 19 December 2014, IT contractor jobs across the West Yorkshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 21 (43.75%) HTML
2 18 (37.50%) Online Marketing
3 17 (35.42%) jQuery
3 17 (35.42%) JavaScript
3 17 (35.42%) Photoshop
3 17 (35.42%) CSS
3 17 (35.42%) Adobe
4 16 (33.33%) Dreamweaver
4 16 (33.33%) XHTML
4 16 (33.33%) Flash
5 9 (18.75%) SEO
5 9 (18.75%) Analytical Skills
6 8 (16.67%) Finance
6 8 (16.67%) Migration
7 7 (14.58%) Microsoft
8 6 (12.50%) Business Intelligence
8 6 (12.50%) SQL Server
8 6 (12.50%) SQL
9 5 (10.42%) Web Design
9 5 (10.42%) CMS
9 5 (10.42%) Advertising
9 5 (10.42%) Analytics
10 4 (8.33%) Digital Marketing
10 4 (8.33%) Content Management
10 4 (8.33%) SQL Server Integration Services
10 4 (8.33%) .NET
10 4 (8.33%) Data Warehouse
11 3 (6.25%) MySQL
11 3 (6.25%) Visual Studio
11 3 (6.25%) Project Management

Marketing
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 19 December 2014, IT contractor jobs across the West Yorkshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (10.42%) CMS
2 1 (2.08%) SAS
Applications
1 17 (35.42%) Photoshop
2 2 (4.17%) MS Excel
3 1 (2.08%) MS Office
3 1 (2.08%) SPSS
3 1 (2.08%) Adobe Illustrator
Business Applications
1 2 (4.17%) SAP Oil and Gas
2 1 (2.08%) Google Analytics
Cloud Services
1 1 (2.08%) Amazon EC2
1 1 (2.08%) Amazon AWS
Communications & Networking
1 1 (2.08%) LAN
1 1 (2.08%) WAN
1 1 (2.08%) TCP/IP
1 1 (2.08%) VPN
1 1 (2.08%) Internet
1 1 (2.08%) MPLS
1 1 (2.08%) OSPF
1 1 (2.08%) BGP
1 1 (2.08%) EIGRP
1 1 (2.08%) VLAN
1 1 (2.08%) HSRP
Database & Business Intelligence
1 6 (12.50%) SQL Server
2 4 (8.33%) SQL Server Integration Services
2 4 (8.33%) Data Warehouse
3 3 (6.25%) MySQL
3 3 (6.25%) Business Intelligence Development Studio
4 2 (4.17%) SQL Server Analysis Services
4 2 (4.17%) SQL Server Reporting Services
5 1 (2.08%) MS Access
5 1 (2.08%) Data Mining
5 1 (2.08%) Crystal Reports
5 1 (2.08%) PostgreSQL
Development Applications
1 16 (33.33%) Dreamweaver
2 3 (6.25%) Visual Studio
3 2 (4.17%) Git (software)
4 1 (2.08%) Ant
4 1 (2.08%) Maven
4 1 (2.08%) Subversion
4 1 (2.08%) Jenkins
General
1 8 (16.67%) Finance
2 5 (10.42%) Advertising
3 3 (6.25%) Multimedia
4 2 (4.17%) Manufacturing
4 2 (4.17%) Electronics
4 2 (4.17%) Telecoms
4 2 (4.17%) Retail
5 1 (2.08%) Banking
5 1 (2.08%) Games
5 1 (2.08%) Legal
Job Titles
1 19 (39.58%) Designer
2 16 (33.33%) Web Designer
3 15 (31.25%) Developer
4 8 (16.67%) Web Developer
5 3 (6.25%) Applications Developer
5 3 (6.25%) Marketing Manager
5 3 (6.25%) Analyst
5 3 (6.25%) Web Applications Developer
6 2 (4.17%) Photoshop Designer
6 2 (4.17%) Product Manager
6 2 (4.17%) PHP Developer
6 2 (4.17%) Senior Product Manager
6 2 (4.17%) Programme Manager
6 2 (4.17%) Senior Manager
6 2 (4.17%) Lead Developer
7 1 (2.08%) Administrator
7 1 (2.08%) Project Leader
7 1 (2.08%) Junior
7 1 (2.08%) Coordinator
7 1 (2.08%) Software Developer
Libraries, Frameworks & Software Standards
1 21 (43.75%) HTML
2 17 (35.42%) jQuery
2 17 (35.42%) CSS
3 16 (33.33%) XHTML
3 16 (33.33%) Flash
4 4 (8.33%) .NET
5 3 (6.25%) .NET Framework
5 3 (6.25%) HTML5
5 3 (6.25%) ADO.NET Entity Framework
5 3 (6.25%) Razor View Engine
5 3 (6.25%) ASP.NET Web Forms
6 2 (4.17%) Doctrine
6 2 (4.17%) Web Services
7 1 (2.08%) XML
7 1 (2.08%) EDI
7 1 (2.08%) J2EE
7 1 (2.08%) ASP.NET
7 1 (2.08%) Middleware
7 1 (2.08%) RESTful
Miscellaneous
1 9 (18.75%) Analytical Skills
2 2 (4.17%) Enterprise Software
2 2 (4.17%) Social Media
2 2 (4.17%) DTV
3 1 (2.08%) Client/Server
3 1 (2.08%) Graphic Design
3 1 (2.08%) Mathematics
3 1 (2.08%) Statistics
3 1 (2.08%) E-Learning
3 1 (2.08%) Learning Management System
3 1 (2.08%) Data Extraction
3 1 (2.08%) Online Games
Operating Systems
1 1 (2.08%) UNIX
1 1 (2.08%) Linux
1 1 (2.08%) Ubuntu
1 1 (2.08%) Red Hat Enterprise Linux
Processes & Methodologies
1 18 (37.50%) Online Marketing
2 9 (18.75%) SEO
3 8 (16.67%) Migration
4 6 (12.50%) Business Intelligence
5 5 (10.42%) Web Design
5 5 (10.42%) Analytics
6 4 (8.33%) Digital Marketing
6 4 (8.33%) Content Management
7 3 (6.25%) Project Management
7 3 (6.25%) Web Analytics
7 3 (6.25%) Web Development
7 3 (6.25%) Agile Software Development
7 3 (6.25%) MVC
7 3 (6.25%) Customer Analytics
8 2 (4.17%) Mentoring
8 2 (4.17%) Kimball Methodology
8 2 (4.17%) Data Migration
8 2 (4.17%) Programme Management
8 2 (4.17%) B2B
8 2 (4.17%) ETL
Programming Languages
1 17 (35.42%) JavaScript
2 6 (12.50%) SQL
3 2 (4.17%) PHP
4 1 (2.08%) Python
4 1 (2.08%) C#
4 1 (2.08%) Perl
4 1 (2.08%) Java
4 1 (2.08%) Shell Script
4 1 (2.08%) AWK
4 1 (2.08%) Jython
4 1 (2.08%) Bash Shell
Qualifications
1 2 (4.17%) Degree
Quality Assurance & Compliance
1 1 (2.08%) SLA
Systems Management
1 2 (4.17%) Vagrant
Vendors
1 17 (35.42%) Adobe
2 7 (14.58%) Microsoft
3 2 (4.17%) Zend
3 2 (4.17%) SAP
4 1 (2.08%) Oracle
4 1 (2.08%) Cisco
4 1 (2.08%) Red Hat
4 1 (2.08%) Apple
4 1 (2.08%) Google
4 1 (2.08%) Kony