The table below looks at the prevalence of the term Marketing in IT contracts advertised for the West Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 96 92 69
Rank change year-on-year
-4 -23
Contract jobs citing Marketing 26 31 27
As % of all contract IT jobs located in West Yorkshire 1.28% 1.43% 1.64%
As % of the General category 3.77% 4.55% 4.64%
Number of daily rates quoted 19 21 17
Median daily rate £400 £350 £275
Median daily rate % change year-on-year
+14.28% +27.27%
90% offered a daily rate of more than £320 £300 £160
10% offered a daily rate of more than £502 £500 £410
UK excluding London median daily rate £375 £351 £350
% change year-on-year
+6.83% +0.28%
Number of hourly rates quoted 0 1 1
Median hourly rate - £37.04 £9.00
Median hourly rate % change year-on-year
- +311.55%
UK excluding London median hourly rate £17.50 £22.00 £22.50
% change year-on-year
-20.45% -2.22%
Marketing
Yorkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Yorkshire region.

General Category
West Yorkshire
Contract IT job ads with a match in the
General category
689 682 582
As % of all contract IT jobs located in West Yorkshire 33.87% 31.53% 35.27%
Number of daily rates quoted 488 502 425
Median daily rate £400 £356 £380
Median daily rate % change year-on-year
+12.35% -6.31%
90% offered a daily rate of more than £286 £270 £271
10% offered a daily rate of more than £525 £500 £478
UK excluding London median daily rate £400 £395 £380
% change year-on-year
+1.26% +3.94%
Number of hourly rates quoted 8 14 4
Median hourly rate £14.05 £36.02 £13.00
Median hourly rate % change year-on-year
-61.00% +177.07%
90% offered a hourly rate of more than £11.55 £20.00 £9.00
10% offered a hourly rate of more than £33.20 £160.00 £20.55
UK excluding London median hourly rate £22.50 £22.50 £22.50

Marketing
Jobs Demand Trend in West Yorkshire

The demand trend of contract jobs across the West Yorkshire region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in West Yorkshire

Marketing
Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the West Yorkshire region.

Marketing Daily Rate Trend in West Yorkshire

Marketing
Daily Rate Histogram in West Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the West Yorkshire region over the 3 months to 23 July 2016.

Marketing Daily Rate Histogram in West Yorkshire

Marketing
Hourly Rate Trend in West Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the West Yorkshire region.

Marketing Hourly Rate Trend in West Yorkshire

Marketing
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Yorkshire region over the 3 months to 23 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -17 18 £400 +14.28% 12
Halifax - 3 £371 - 1
Bradford +1 2 £829 +176.25% 2
Wakefield - 1 - -
Marketing
Yorkshire

Marketing
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 23 July 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Yorkshire region with a requirement for Marketing.

1 20 (42.55%) Digital Marketing
2 16 (34.04%) Finance
3 11 (23.40%) Business Intelligence
4 10 (21.28%) SAP
4 10 (21.28%) Programme Management
5 9 (19.15%) Manufacturing
5 9 (19.15%) Electronics
5 9 (19.15%) Telecoms
5 9 (19.15%) CMS
5 9 (19.15%) SAP Oil and Gas
5 9 (19.15%) QA
5 9 (19.15%) .NET
6 8 (17.02%) ASP.NET
6 8 (17.02%) N-Tier
6 8 (17.02%) Workflow
6 8 (17.02%) Sitecore CMS
6 8 (17.02%) Sitecore
6 8 (17.02%) Visualisation
6 8 (17.02%) High Availability
7 7 (14.89%) VPN
7 7 (14.89%) WAN
7 7 (14.89%) Cisco
7 7 (14.89%) IPv6
7 7 (14.89%) MPLS
7 7 (14.89%) OSPF
7 7 (14.89%) BGP
8 6 (12.77%) TCP/IP
8 6 (12.77%) ITIL
9 5 (10.64%) SQL
9 5 (10.64%) NHS

Marketing
Top Related IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (19.15%) CMS
2 8 (17.02%) Sitecore CMS
3 2 (4.26%) MS Exchange
3 2 (4.26%) SAS
4 1 (2.13%) Apache
4 1 (2.13%) Blackberry Enterprise Server
4 1 (2.13%) SharePoint
4 1 (2.13%) Skype for Business
4 1 (2.13%) WordPress
Applications
1 2 (4.26%) MS Project
2 1 (2.13%) MS Excel
2 1 (2.13%) MS Visio
2 1 (2.13%) Photoshop
Business Applications
1 9 (19.15%) SAP Oil and Gas
2 1 (2.13%) Dynamics AX
Cloud Services
1 1 (2.13%) Google Analytics
Communications & Networking
1 7 (14.89%) BGP
1 7 (14.89%) IPv6
1 7 (14.89%) MPLS
1 7 (14.89%) OSPF
1 7 (14.89%) VPN
1 7 (14.89%) WAN
2 6 (12.77%) TCP/IP
3 4 (8.51%) IPv4
3 4 (8.51%) LAN
4 2 (4.26%) DNS
Database & Business Intelligence
1 3 (6.38%) Data Warehouse
2 1 (2.13%) MongoDB
2 1 (2.13%) MySQL
2 1 (2.13%) SQL Server Analysis Services
2 1 (2.13%) SQL Server Integration Services
2 1 (2.13%) SQL Server Reporting Services
Development Applications
1 1 (2.13%) Dreamweaver
1 1 (2.13%) Git (software)
1 1 (2.13%) Jenkins
1 1 (2.13%) JIRA
1 1 (2.13%) JIRA Agile
1 1 (2.13%) Maven
1 1 (2.13%) PHPUnit
1 1 (2.13%) VersionOne
General
1 16 (34.04%) Finance
2 9 (19.15%) Electronics
2 9 (19.15%) Manufacturing
2 9 (19.15%) Telecoms
3 5 (10.64%) Retail
4 3 (6.38%) Banking
5 1 (2.13%) Advertising
5 1 (2.13%) Legal
5 1 (2.13%) Retail Banking
Job Titles
1 11 (23.40%) Developer
2 10 (21.28%) Analyst
3 8 (17.02%) Sitecore Developer
4 5 (10.64%) Business Analyst
5 3 (6.38%) Architect
5 3 (6.38%) Communications Officer
5 3 (6.38%) IP Engineer
5 3 (6.38%) Programmer
5 3 (6.38%) Project Manager
5 3 (6.38%) Solutions Architect
6 2 (4.26%) 2nd Line Support
6 2 (4.26%) Banking Analyst
6 2 (4.26%) Customer Analyst
6 2 (4.26%) Data Analyst
6 2 (4.26%) Delivery Manager
6 2 (4.26%) Designer
6 2 (4.26%) IP Network Engineer
6 2 (4.26%) Network Engineer
6 2 (4.26%) Server Support
7 1 (2.13%) Sales Consultant
Libraries, Frameworks & Software Standards
1 9 (19.15%) .NET
2 8 (17.02%) ASP.NET
3 2 (4.26%) CSS
3 2 (4.26%) HTML
4 1 (2.13%) jQuery
4 1 (2.13%) XML
Miscellaneous
1 8 (17.02%) N-Tier
1 8 (17.02%) Visualisation
2 5 (10.64%) NHS
3 4 (8.51%) Data Structures
4 3 (6.38%) User Experience
5 2 (4.26%) Data Extraction
5 2 (4.26%) Social Media
6 1 (2.13%) Analytical Skills
6 1 (2.13%) Blackberry
6 1 (2.13%) Enterprise Software
6 1 (2.13%) FMCG
6 1 (2.13%) Health Informatics
6 1 (2.13%) Informatics
6 1 (2.13%) PMI
6 1 (2.13%) Smartphone
6 1 (2.13%) Virtual Team
6 1 (2.13%) W3C
Operating Systems
1 2 (4.26%) Windows
1 2 (4.26%) Windows Server
1 2 (4.26%) Windows Server 2012
2 1 (2.13%) AIX
2 1 (2.13%) Unix
Processes & Methodologies
1 20 (42.55%) Digital Marketing
2 11 (23.40%) Business Intelligence
3 10 (21.28%) Programme Management
4 8 (17.02%) High Availability
4 8 (17.02%) Workflow
5 6 (12.77%) ITIL
6 5 (10.64%) Agile Software Development
7 4 (8.51%) Analytics
8 3 (6.38%) Business Analysis
8 3 (6.38%) Direct Marketing
8 3 (6.38%) PRINCE2
8 3 (6.38%) SEO
8 3 (6.38%) SOA
8 3 (6.38%) Stakeholder Management
9 2 (4.26%) Customer Insight
9 2 (4.26%) SDLC
9 2 (4.26%) Service Management
9 2 (4.26%) Stakeholder Engagement
9 2 (4.26%) Waterfall
9 2 (4.26%) Web Development
Programming Languages
1 5 (10.64%) SQL
2 2 (4.26%) JavaScript
2 2 (4.26%) PHP
3 1 (2.13%) Bash Shell
3 1 (2.13%) C
3 1 (2.13%) T-SQL
Qualifications
1 1 (2.13%) CCIE
1 1 (2.13%) Cisco Certification
1 1 (2.13%) ISEB
1 1 (2.13%) ISTQB
1 1 (2.13%) ISTQB Foundation Certification
1 1 (2.13%) PMI Certification
Quality Assurance & Compliance
1 9 (19.15%) QA
2 1 (2.13%) Disclosure Scotland
System Software
1 3 (6.38%) Active Directory
2 2 (4.26%) VMware ESXi
Vendors
1 10 (21.28%) SAP
2 8 (17.02%) Sitecore
3 7 (14.89%) Cisco
4 2 (4.26%) Microsoft
4 2 (4.26%) Teradata
4 2 (4.26%) VMware
5 1 (2.13%) Adobe
5 1 (2.13%) Google
5 1 (2.13%) Rally